During this 60 minute keynote we cover the latest techniques that are working to generate real estate deals from the front page of the search engines. We dive deep into the 2 most important factors you must have to tap into this incredibly profitable source of quality leads. Ranking and Reviews. During this presentation you get to learn. - The changes you need to make to your website to rank in your local market. - The steps you need to take to complete your local online optimization plan. - How to create an immediate influx of quality testimonials from your past clients. For more details on Chris Johnstone and his marketing strategies visit http://www.cwjstone.com

1. THE
FRONT PAGE
BREAKTHROUGH

2. How To Create A Wealth of Real
Estate Customers From The Front
Page of The Search Engines!
*Special Bonus

4. IF YOU WANT MORE CUSTOMERS
YOU HAVE TO GET THIS.

5. The Birth Of A Smarter LOCAL Search Engine! (2010)

6. 97% OF YOUR CUSTOMERS ARE
USING GOOGLE TO FIND LOCAL
BUSINESSES
(THEIR OPTIONS)

7. 88% Of Customers Now Trust Online Reviews!

8. 88% OF YOUR CUSTOMERS ARE
USING REVIEWS TO DECIDE WHO TO
GIVE THEIR MONEY TO!
(THEIR CHOICE)

9. SO, IF YOU WANT MORE MONEY
AND CUSTOMERS … SHOW UP
WHERE YOUR CLIENTS ARE
SEARCHING WITH MORE REVIEWS
THAN YOUR COMPETITION.

10. 1. Everything you need to know about Google’s
latest change and how to rank in your local
marketplace.
2. Our proven system for quickly dominating your
market with Social Reviews.
3. How to become the First Choice for the
majority of local customers looking for Real
Estate.*
Here’s WhatYou Are Going To Learn Today!

11. A QUICK STORY…

12. I Was A Small Business Owner First…
1. Started as an entrepreneur in the mortgage
business at 25 years old.
2. Tried everything, including the Rate Sheets
and Donuts Circuit.
3. Discovered the power of a Front Page
Ranking on Google!

13. I QUICKLY FOUND MY PASSION FOR
MARKETING…

14. What Happened?
Generated over 300 local leads my first month!
One Traffic Source. (Google PPC)
One website
Was able to help double many of my clients businesses!

15. My Quarter Million $ Coffee Mug
After spending over $250,000 on
Google… they shut my ads off!
But,The coffee mug was a nice
touch.

16. WHY?

17. The Birth Of A Smarter LOCAL Search Engine! (2010)

18. 97% of People Now
Conduct Research Online
Before Buying Locally!

19. I Knew That This Was The Next Big Opportunity!

20. We Help Hundreds of Small Businesses!

21. Together We Can Get Results.

22. HOW TO
GET YOUR RESULTS

23. GETTING RANKED
STEP #1

24. LOCAL IS THE KEY!

25. JULY 24TH

26. GOOGLE WANTS TO
GIVE US LOCAL
CUSTOMERS!

27. WE NEED TO GIVE THEM
THE RIGHT DATA!

28. STEP 1
KEYWORD SELECTION

29. 1. KEYWORD SELECTION

30. KEYWORD SELECTION

31. STEP 2
COMPETITION ANALYSIS

32. PRO TIP
You can find out how much
optimization you need to do by
simply analyzing the top sites in
your market!

33. PRO TIP
https://moz.com/researchtools/ose/

34. PRO TIP

35. NOW THAT YOU HAVE
YOUR BASELINE FOR
SUCCESS…

36. STEP 3
WEBSITE OVERHAUL

37. ☐ Analyze Meta Title Tags
☐ Analyze Meta Descriptions
☐ Analyze Current Sitemaps
☐ Analyze Header Tags
☐ Analyze Image Optimization
☐ Analyze Blog and Site Content
(This includes the favicon and text to HTML ratio)
☐ Analyze Site Load Times
☐ Check for Duplicate Content
☐ Analyze for Mobile Compatibility
☐ Analyze Current Linking Structure to our Client’s Site
☐ Analyze Current Linking Structure to our Top Three Competitors
☐ Analyze Current Video Marketing Structure and YouTube Account

39. WWW.CWJSTONE.COM/ANALYSIS

40. YOU NOW TECHNICALLY
HAVE 2 WEBSITES IN ONE!

43. Over 50% Of Our Traffic Is Mobile… And No One “Gets It!”

44. www.cwjstone.com/mobile-tool

45. www.cwjstone.com/mobile-tool

46. www.cwjstone.com/mobile-tool

47. STEP 4
ONLINE OPTIMIZATION

48. CORE REVIEW SITES

49. www.google.com/business
Your Main Profile.

50. www.bingplaces.com
Then SetupYour Bing Account.

51. smallbusiness.yahoo.com
Then SetupYourYahoo /Yelp Account.

52. www.zillow.com
Then SetupYour Zillow.

53. BACKLINKS

54. Then Focus OnYour Core Citations.

55. Then We Add Local Backlinks.
Charities
Local Schools
Local News Outlets
Non Profits
Local Associations
Your LocalVendors
Local Paper Awards

56. Advanced Strategy
Another PRO TIP

57. ThenYou Add High Quality Backlinks

58. YOUR DATA NEEDS
TO BE PERFECT
HERE’S THE HOOK

59. THIS HAS TO
HAPPEN
EVERY MONTH!

60. STEP 5
VIDEO

61. Video Is NowVery Important!

62. Fiverr.com
Resources For Creating BeautifulVideos
Sellamations.com
Your Cell Phone!
Animoto.com

63. CONGRATULATIONS!

64. NOW THAT YOU KNOW HOW TO
RANK ON THE FRONT PAGE … LET’S
GET YOU EVEN MORE CUSTOMERS!

65. STEP 6
REVIEWS

66. ARE PART OF YOUR
RESULTS!
ONLINE REVIEWS

67. 88% Of Customers Now Trust Online Reviews!

68. Trip Advisor
Think About It…
Google
Facebook
Amazon
They ALL Show Real
Reviews As Part of The
Business Listing!

69. Step #1 - IdentifyYourValue Partners
Social Alchemy
Who are your best past customers?
Customers that are now your friends.
Who are your Friends that you have done
Business with? Friends that are customers.
Value Partners
Remember the purpose of this exercise is to create a list of people you know that are happy
to give you a 5 star rating and review. The more you get, the better your results will be!

70. Step #2 - Copy My Proven Template
Hi {firstname},
Hope all is well with you and your family!
I’m running a test right now in my business and was wondering if you can help me out.
Over the next 5 days I am testing what type of results we can get from getting perfect reviews each day.
Can you take a couple of minutes and leave me a 5 star review on “Site #1” “Site #2”?
Here is a video to help you through the process. LINK TO VIDEO.
Here is a good layout to use to help save you some time.
When we were looking for an apartment we wanted to “be close to downtown, have something modern etc…”
The team at “YOUR COMPANY” was incredibly helpful and the building had exactly what we wanted.
We moved in on X Date and are very happy with our new home. Thanks!
Thanks so much for your help. If you have any questions please give us a call at PHONE #.

71. Step #3 - AddYour Review Links
Hi {firstname},
Hope all is well with you and your family!
I’m running a test right now in my business and was wondering if you can help me out.
Over the next 5 days I am testing what type of results we can get from getting perfect reviews each day.
Can you take a couple of minutes and leave me a 5 star review on “Site #1” “Site #2”?
Here is a video to help you through the process. LINK TO VIDEO.
Here is a good layout to use to help save you some time.
When we were looking for an apartment we wanted to “be close to downtown, have something modern etc…”
The team at “YOUR COMPANY” was incredibly helpful and the building had exactly what we wanted.
We moved in on X Date and are very happy with our new home. Thanks!
Thanks so much for your help. If you have any questions please give us a call at PHONE #.

72. Step #4 - The Story Of Transformation!
Hi {firstname},
Hope all is well with you and your family!
I’m running a test right now in my business and was wondering if you can help me out.
Over the next 5 days I am testing what type of results we can get from getting perfect reviews each day.
Can you take a couple of minutes and leave me a 5 star review on “Site #1” “Site #2”?
Here is a video to help you through the process. LINK TO VIDEO.
Here is a good layout to use to help save you some time.
When we started looking for our home we were immediately overwhelmed.
“Broker Name” was incredibly helpful, explained the entire process and got us a fantastic rate.
We moved in on X Date and are very happy with our new home. Thanks!
Thanks so much for your help. If you have any questions please give us a call at PHONE #.

73. Step #5 - Send The Email!
Hi {firstname},
Hope all is well with you and your family!
I’m running a test right now in my business and was wondering if you can help me out.
Over the next 5 days I am testing what type of results we can get from getting perfect reviews each day.
Can you take a couple of minutes and leave me a 5 star review on “Site #1” “Site #2”?
Here is a video to help you through the process. LINK TO VIDEO.
Here is a good layout to use to help save you some time.
When we started looking for our home we were immediately overwhelmed.
“Broker Name” was incredibly helpful, explained the entire process and got us a fantastic rate.
We moved in on X Date and are very happy with our new home. Thanks!
Thanks so much for your help. If you have any questions please give us a call at PHONE #.

74. AreYou LeavingYourself At Risk?

75. CONGRATULATIONS!

76. 1. Everything you need to know about Google’s
latest change and how to rank in your local
marketplace.
2. Our proven system for quickly dominating your
market with Social Reviews.
3. How to become the First Choice for the
majority of local customers looking for Real
Estate in your local market.
WhatYou Learned Today!

77. WOULD YOU LIKE
ME AND MY TEAM TO
DO IT FOR YOU?

78. Here Is WhatYou Are Getting
•Full website review with a custom on site
optimization plan for your provider. $497
•Google Analytics setup and integration $497
•Custom keyword selection and traffic plan
for your market $497
•5 Quality keyword pages to provide
quality content and increase time on site $497

79. Here Is WhatYou Are Getting
•Our “local expert” link building campaign $497
•Local Google Traffic and Social Alchemy! $1997
•Branded Mobile Website $997
•Private Facebook Group and
Weekly Marketing Mastermind Calls! Priceless

80. TotalValue
• Full Website Review $497
• Google Analytics $497
• Keywords & Traffic Plan $497
• 5 New Content Pages $497
• Monthly Link Building $497
• Google Friendly Mobile Website $997
• Local Google Traffic $1,997
TotalValue $5,479

81. $2,000
REGULAR PRICE
SETUP
MONTHLY $1,500

82. FOR THE ACTION TAKERS
TODAY!
Special Bonus

83. $2,497
YOUR INVESTMENT
SETUP
MONTHLY $1,497
$1,497
$ 997

84. $1,000
YOUR DISCOUNT
TODAY
ANNUALLY $6,000

85. WE CAN ONLY ACCEPT 2
CLIENTS PER MARKET
WARNING

86. JUST $1,497 TO GET STARTED
GETTING LOCAL CUSTOMERS

87. YOUR GUARANTEE
WE EXPECT YOU TO INVEST
IN US FOR 90 DAYS

88. I WILL GIVE YOU $2,248.50
IF YOU ARE NOT 100%
SATISFIED AFTER 90 DAYS.
YOUR GUARANTEE

89. BONUS #1
$997
1 ON 1 PLANNING SESSION
WITH CHRIS JOHNSTONE

90. BONUS #2
THE FACEBOOK FORMULA
$997

91. TotalValue
• Full Website Review $497
• Google Analytics $497
• Keywords & Traffic Plan $497
• 5 New Content Pages $497
• Monthly Link Building $497
• Google Friendly Mobile Website $997
• Local Google Traffic $1,997
TotalValue + FB Formula + Consulting $5,479$7,473

92. JUST $1,497 TO GET STARTED
TODAY!

93. Together We Can Get Results.

94. If you need daily updates and hand holding.
Here Is Who This Is Not For…
If you don’t believe that a front page ranking
can change your life.
If you have used black hat SEO in the past.
If you expect results in the first 30 days.
If you can’t get online reviews.
If you can’t handle more leads.

95. WHO THIS IS FOR.
If you can handle more leads efficiently.
If you don't have time to waste but want results.
If you can invest for 90 days to see the results.
If you have past clients that love you.
If you want to establish your brand locally.
If you can can benefit from more credibility.
WWW.CWJSTONE.COM/DISCOUNT

96. CAN YOU SEE YOURSELF
GETTING $1000 WORTH OF
BUSINESS EACH MONTH?
WWW.CWJSTONE.COM/DISCOUNT

97. A SPECIAL OFFER
SIGN UP TODAY AND GET 3 FULL
MONTHS OF SOCIAL MEDIA
MANAGEMENT FOR FREE!

98. Q AND A