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Design Thinking for Innovation

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Christina Wodtke
Christina Wodtke

Workshop given at Fluxible and Lean 15. Get from market research to a business in four hours.

DesignBusiness
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@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Innovation by Design @cwodtke www.eleganthack.com
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikePhoto credit: SDASM Archives
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Photo Credit: Nationaal Archief
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Rachleff's Corollary of Startup Success via pmarca.com The only thing that matters is getting to product/market fit.
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Could you get to product/market fit in one
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike IMG COPENHAGEN
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 16 week Lean Launchpad class in 1
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THEY DID IT
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike A PLAN FOR TUITION
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike What makes designers effective?
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EMBODIED COGNITION Photo: woodleywonderworks
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DESIGNERS THINK WITH…
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike HANDS
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike POST-ITS
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike WALLS
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike •Frees up memory •Allows you to see connections •Share insights & understanding
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike You can get insights for innovation with 3 techniques
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 1. FRAGMENTING AND FREELISTING
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why? Make information modular in order to recombine
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXERCISE • Get out your post its • List everything you like about travel • 1 item per post-it
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXERCISE • Get out your post its • List everything you HATE about travel • 1 item per post-it
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 2. CHUNKING INTO AFFINITY GROUPS
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How? •Put idea with like ideas •No rules, just seek patterns •remix
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Relationship to other data Credit: Steve Portigal
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Frequency Credit: Steve Portigal
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Timeline Credit: Steve Portigal
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PATTERNS?
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike OPPORTUNITIES ?
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why? Discover unexpected insights in the data Photo credit Eirik Newth
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 3. MAPPING TO FRAMEWORKS
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike What is a frame work? A scaffold for thinking about a problem
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How? • Select a framework • Map post-its against it • Do more research/freelisting to fill in blanks
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Discover hidden patterns Why Frameworks ? Photo credit Marc Phu
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why Frameworks ? Find missing areas of inquiry and fill them in. Photo credit Marc Phu
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How much/how often PassionateIndifferent Often Rarely
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EMPATHY MAP Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz- 9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MORE FRAMEWORK S FOR YOU
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MENTAL MODELS
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike User needs go here Offerings goes here Opportunities! Credit: Indi Young
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Photo credit: Indi Young
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PARTICIPATOR Y ROADMAP Learn more at eleganthack
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Business Model Canvas
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EVEN PPT
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Freelist your points Chunk them into themes Map them to a story arc! Photo taken at Duarte Workshop
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeYour
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Get up! Use the walls!Photo credit: Kevin Hoffman
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Remember 1. Fragmenting + 2. Chunking + 3. Mapping
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike = INSIGHTS!
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Learn More: Books Eleganthack.com for participatory roadmaps
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike BREAK
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike VISUAL THINKING UNLOCKS INSIGHTS
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DRAW
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Sketch 101 Hand training and basic iconiforms to communicate
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PRODUCT IDEA GENERATION
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike NAPKIN SKETCH EXERCISE
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 5 MINUTES: FREELIST PRODUCT/SERVICE IDEAS
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PICK YOUR FAVORITE(S) Combining ok!
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 1O MINUTES: USING YOUR DRAWING SKILLS, EXPLAIN THOSE IDEAS IN IMAGES
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike ONE MINUTE PITCH.
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DOTMOCRACY
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike REDRAW
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike SHARE
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike BMC
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Free list Time keeper: 1minute a sq, in order
@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THANK YOU @CWODTKE WWW.ELEGANTHACK.COM

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Design Thinking for Innovation

  • 1. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Innovation by Design @cwodtke www.eleganthack.com
  • 2. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 3. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikePhoto credit: SDASM Archives
  • 4. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Photo Credit: Nationaal Archief
  • 5. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Rachleff's Corollary of Startup Success via pmarca.com The only thing that matters is getting to product/market fit.
  • 6. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Could you get to product/market fit in one
  • 7. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike IMG COPENHAGEN
  • 8. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 16 week Lean Launchpad class in 1
  • 9. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THEY DID IT
  • 10. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike A PLAN FOR TUITION
  • 11. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike What makes designers effective?
  • 12. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EMBODIED COGNITION Photo: woodleywonderworks
  • 13. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DESIGNERS THINK WITH…
  • 14. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike HANDS
  • 15. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike POST-ITS
  • 16. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike WALLS
  • 17. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike •Frees up memory •Allows you to see connections •Share insights & understanding
  • 18. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike You can get insights for innovation with 3 techniques
  • 19. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 1. FRAGMENTING AND FREELISTING
  • 20. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why? Make information modular in order to recombine
  • 21. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXERCISE • Get out your post its • List everything you like about travel • 1 item per post-it
  • 22. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EXERCISE • Get out your post its • List everything you HATE about travel • 1 item per post-it
  • 23. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 2. CHUNKING INTO AFFINITY GROUPS
  • 24. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How? •Put idea with like ideas •No rules, just seek patterns •remix
  • 25. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Relationship to other data Credit: Steve Portigal
  • 26. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Frequency Credit: Steve Portigal
  • 27. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Play with possible models Timeline Credit: Steve Portigal
  • 28. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PATTERNS?
  • 29. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike OPPORTUNITIES ?
  • 30. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why? Discover unexpected insights in the data Photo credit Eirik Newth
  • 31. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 3. MAPPING TO FRAMEWORKS
  • 32. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike What is a frame work? A scaffold for thinking about a problem
  • 33. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How? • Select a framework • Map post-its against it • Do more research/freelisting to fill in blanks
  • 34. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Discover hidden patterns Why Frameworks ? Photo credit Marc Phu
  • 35. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Why Frameworks ? Find missing areas of inquiry and fill them in. Photo credit Marc Phu
  • 36. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike How much/how often PassionateIndifferent Often Rarely
  • 37. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EMPATHY MAP Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz- 9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc
  • 38. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 39. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MORE FRAMEWORK S FOR YOU
  • 40. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike MENTAL MODELS
  • 41. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike User needs go here Offerings goes here Opportunities! Credit: Indi Young
  • 42. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Photo credit: Indi Young
  • 43. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PARTICIPATOR Y ROADMAP Learn more at eleganthack
  • 44. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 45. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 46. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Business Model Canvas
  • 47. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike
  • 48. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike EVEN PPT
  • 49. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Freelist your points Chunk them into themes Map them to a story arc! Photo taken at Duarte Workshop
  • 50. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeYour
  • 51. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Get up! Use the walls!Photo credit: Kevin Hoffman
  • 52. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Remember 1. Fragmenting + 2. Chunking + 3. Mapping
  • 53. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike = INSIGHTS!
  • 54. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Learn More: Books Eleganthack.com for participatory roadmaps
  • 55. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike BREAK
  • 56. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike VISUAL THINKING UNLOCKS INSIGHTS
  • 57. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DRAW
  • 58. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Sketch 101 Hand training and basic iconiforms to communicate
  • 59. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PRODUCT IDEA GENERATION
  • 60. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike NAPKIN SKETCH EXERCISE
  • 61. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 5 MINUTES: FREELIST PRODUCT/SERVICE IDEAS
  • 62. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike PICK YOUR FAVORITE(S) Combining ok!
  • 63. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike 1O MINUTES: USING YOUR DRAWING SKILLS, EXPLAIN THOSE IDEAS IN IMAGES
  • 64. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike ONE MINUTE PITCH.
  • 65. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike DOTMOCRACY
  • 66. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike REDRAW
  • 67. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike SHARE
  • 68. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike BMC
  • 69. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike Free list Time keeper: 1minute a sq, in order
  • 70. @cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike THANK YOU @CWODTKE WWW.ELEGANTHACK.COM

Editor's Notes

  1. When I joined Linkedin, many people said “huh, that’s interesting.” Many did not know why I’d join a resume site. When I joined Myspace, they said good luck. It looked hard, but possible. When I joined Zynga they all congratulated me on landing in one of the hottest spots in the valley. I’ve learned to say “We’ll see.” But one thing I did learn
  2. When I was getting ready to pitch my first startup, I had a meeting with a “friendly” VC, the brother of a pal of mine. He told me a story I can never forget. He asked me if I really wanted to raise money. He said, a startup is like a new kind of plane. your big struggle is to get your plane off the ground. It may take awhile to get it to even run, and to get it to get lift. When you take money, suddenly you have a runway. (I bet you wondered where the term runway came form? Perhaps from my pal) And, he said, at the end fo that runway is some really tall trees. So you have to be going fast enough and everything working or you don’t clear those trees. If you are bootstrapping, and you can’t get velocity, you can always slow down, turn around, fix the problem and go again. But once you take money, well, the VC is going to want to you try for takeoff no matter how sure you feel…. https://www.flickr.com/photos/sdasmarchives/12640916783/in/photolist-mLqyDD-9Ejegr-oumoBq-9EmekU-9EnpnU-bWgQaE-aiFdeC-9EmWyG-7ZAuGp-d1rvxY-8phfrg-kg31a6-dHE9jL-d1rwL5-mLqwx6-dk4WwE-e5d7RK-7ZAq9r-d1rxvs-bcmj3i-aiFNaC-fZNQ78-7XoKtA-7WWdTC-dV8FfY-9Emegf-8nP1aV-ecurDB-9EmR37-7ZAqfZ-7WSJnE-eejxR6-mLvj1b-dYR4Dy-9Enmk7-7ZDEZb-7ZDAAb-d1rvzW-dV2o3V-7XiYYz-dk3A8M-7ZCAsm-cyk9es-cmjxBb-e1H8vb-dk3ptZ-7ZAqov-aBQzeX-evTMVL-7Zntat
  3. And this doesn’t always end well. The reality is, if you’ve got a startup, time is your enemy. You are running out of money and your competition is breathing down your neck. https://www.flickr.com/photos/nationaalarchief/3018262533/in/photolist-5AHoic-5qcQAo-cA7iqb-77pxWi-5qcShf-4Trqvq-d1zLy7-aiCqgx-5TyDbW-77pxRX-dk33FP-aiCq8r-8agRrU-aiFdSG-7Xksmk-djL8wx-9Q2qSc-77pqzi-dk59fj-4idfpS-pmudLY-c9wKUN-c9wL27-8m5Hh9-8phfJv-fuozat-61CimS-cc8nHy-gc8gqW-hySEHr-7DL1mN-8m2xo4-e4A8HQ-do6HPD-do6HRX-8m2xii-nQGhJx-7ZanHM-e7XQDy-e4umwi-dhZSb4-8m2xoF-mwvcNK-77tmfS-dk2WuF-hw2ioJ-8m2xS4-89fPz6-fZNiy5-fZNq8D
  4. This your only hope. If you’ve got product market fit, you can raise more money. You might not even need to raise more money.
  5. I was asked to teach entrepreneurship in Copenhagen at CIID
  6. https://www.flickr.com/photos/wwworks/210593812/in/photolist-jBmcN-9beqom-7tJ1ER-5XyiQ7-9uQJsx-bqJUwJ-k6TeEL-9pTDfn-4kRSFb-aatB6j-5Sqz9E-9pXben-dmqHrd-5eq4ou-6RBC5s-4SpuB2-9mLVdK-7rsp8U-6WRDfD-5iMrou-5x6wgD-avPV1s-dmpTWx-8PECds-avMd6i-dWxfwR-avPNJA-LS3YV-avMcyx-9rFM9F-3KyCxf-juRNKh-juRMWo-avQ8q7-avQ1Z7-6uMkoe-bqGoCC-7m1pp2-aWi8m-aHM6Li-pSdKNK-7nrody-9FGUJr-6TVGG-4FoTom-644Ln2-fTQpp-dRsLkh-cPKBK-k1H7g
  7. https://www.flickr.com/photos/kaibara/4482548444/in/photolist-2GmX1-9y3cg8-iG8d4f-awv5gi-5mwyBi-7ztVjs-7Q7eu1-2shyzK-7EGXfp-747eSA-7LBeeM-5SyWCC-6z5DPj-9qQCXp-edv3ed-7FCbzW-8DtSfu-awxDb9-cNzxdh-bznr1u-bznoPG-5VkEFn-ag6rQQ-5tvJKC-awxN49-uq8MA-95MgVo-eVHyf2-9mdC8g-bxUXhS-nBvsYq-64uGs6-bNyaD6-bLPf26-7AT4rp-bLPdd2-7vdRu-dqBy11-6aYkZp-8aDmE1-akiAvP-bo5UXr-o3shDK-6ZdEEx-5Us2wx-5d92QM-8T8qYG-F27NS-6ZhEFb-gXoAY6
  8. Benefits include working with individual aspects of complex systems, obtaining information about inner structures, revealing hidden information and patterns https://www.flickr.com/photos/bdesham/2432400623/in/photolist-4GWFXM-bN8fiD-bxTeiW-nSfShi-a1gXu6-7EoLZF-cD7Gsy-bnnin4-biKE3B-6N44Ay-bQvggp-nUiZpi-9ff7LL-7FK1bV-pdBRWJ-7ZYuSQ-bPvScR-5ahnX8-nA4Sba-67rTzo-bPvSbv-4JwoVJ-biKDq8-bod1S7-av4ne5-ptWbJU-bQc1fK-bwsn5n-9KCchQ-bvSHai-n6gDh-9r8Sn5-biKD84-8VGBoG-ddarfm-746b7-AoFtn-jk5dq-9r5U1V-bBhm5G-pMdyde-9r7zfL-9r9m93-91GcYS-bQc1hv-5UnNBn-cgCuuh-bBhkMJ-8Vsd5C-8iJLLV
  9. 2 min
  10. 2 min
  11. https://www.flickr.com/photos/17997843@N02/8651071224/in/photolist-ebt15q-8QrR5h-eR12Nw-7NUn5t-9jp2qo-66ZpCP-6avTUt-9fk12B-9x1tCJ-84oFpD-pSVrgU-5wbNKZ-4ptr4t-4kUbmW-4VeWPL-4xG9eW-8T1Fk8-dSsTKs-4QncQB-74grSb-711K5g-5bypdv-PoVBt-avxWed-7MiKd-ho2T-81L4B2-4pxGg9-cN3ZNf-5rMwqS-7w5g5c-24tG8K-2aiLHa-61m23G-5VdMoF-3VCHM-EENAj-5UuR9Y-5Dboa3-ek9yPX-dhHCx9-5ty84v-6huwa4-dsGThR-gE6o8-cvoPX-4sfHWp-pGCmp-q1JfN-awXoQj
  12. Takes 5 minutes w/ 3-4 ppl
  13. Discussion slide here
  14. Reducing burden on long term and working memory, grouping related information, discovering patterns and interrelationships, storing information as a chunk to retreive https://www.flickr.com/photos/eiriknewth/238679888/in/photolist-n6idu-bQu5TH-91D5NX-oRSD1p-a1jJsA-dgLmhm-btsp9A-aT33uK-9VX5vp-iwtF3-bQu5W4-8VJod7-8iW9ZH-biKDJV-9r8z1N-bPvRXH-6x8vSa-yZsKx-9r4L6e-7U3wh7-jH4tBF-bNmr8X-n6qhz-8Vsd2h-bQu5NV-bBzp9s-8VXB6o-9u72bL-bKQmnk-f8qkVQ-bztp1U-4fuqn5-dgLkk8-5cenX-n6iEp-97dc69-8VGCu1-bzyUxf-nDy3yt-7vJSJD-b6LMj6-dgLkv7-n6nyo-7vLqos-2nniXv-9qZXg9-ch89vd-dW9nXA-anzmZN-6TPy5b Lego City:The people of Oslo were asked to build their city of the future, using white Lego bricks. The result was stunning.
  15. https://www.flickr.com/photos/17997843@N02/8651071224/in/photolist-ebt15q-8QrR5h-eR12Nw-7NUn5t-9jp2qo-66ZpCP-6avTUt-9fk12B-9x1tCJ-84oFpD-pSVrgU-5wbNKZ-4ptr4t-4kUbmW-4VeWPL-4xG9eW-8T1Fk8-dSsTKs-4QncQB-74grSb-711K5g-5bypdv-PoVBt-avxWed-7MiKd-ho2T-81L4B2-4pxGg9-cN3ZNf-5rMwqS-7w5g5c-24tG8K-2aiLHa-61m23G-5VdMoF-3VCHM-EENAj-5UuR9Y-5Dboa3-ek9yPX-dhHCx9-5ty84v-6huwa4-dsGThR-gE6o8-cvoPX-4sfHWp-pGCmp-q1JfN-awXoQj
  16. https://www.flickr.com/photos/marc0047/3646709081/in/photolist-6yfkyv-6yecHR-6yiks7-6kRm9k-6kRm7x-6yfkCP-6yisCS-6yikUA-6yed6e-6yfkmv-6yedrr-6yjssf-6yfkcM-6yedw4-6yed2v-6yikzE-6yecCR-6yikdw-gB1UY-a2V1WS-azxPLq-dYmLND-buo7zB-8ixZk2-D3LnV-6yejPR-6yisw9-6yejLa-6yjsRb-6yisdN-7EUqHX
  17. https://www.flickr.com/photos/eiriknewth/238679888/in/photolist-n6idu-bQu5TH-91D5NX-oRSD1p-a1jJsA-dgLmhm-btsp9A-aT33uK-9VX5vp-iwtF3-bQu5W4-8VJod7-8iW9ZH-biKDJV-9r8z1N-bPvRXH-6x8vSa-yZsKx-9r4L6e-7U3wh7-jH4tBF-bNmr8X-n6qhz-8Vsd2h-bQu5NV-bBzp9s-8VXB6o-9u72bL-bKQmnk-f8qkVQ-bztp1U-4fuqn5-dgLkk8-5cenX-n6iEp-97dc69-8VGCu1-bzyUxf-nDy3yt-7vJSJD-b6LMj6-dgLkv7-n6nyo-7vLqos-2nniXv-9qZXg9-ch89vd-dW9nXA-anzmZN-6TPy5b Lego City:The people of Oslo were asked to build their city of the future, using white Lego bricks. The result was stunning.
  18. 8 minutes
  19. http://www.gamestorming.com/core-games/empathy-mapping/