Lean can tell you what to build and Agile tells you how to build it--but neither tell you how to build it as a team. How do you build consensus? How do you inspire outlandish dreams? How do you create accountability in teams? Christina will share her toolkit for clarity and commitment. She has been refining this process with the start-ups she advises and invests in, and now it's ready to ship. You know about mission statements, but what about OKRs? Predictive roadmaps? Do you have a cadence for celebration? Come to this talk, and learn how to ship as a crew.
2. Once upon the time there was an old farmer who had worked his crops for many years. One day his horse ran away. Upon hearing
the news, his neighbors came to visit. “Such bad luck,” they said sympathetically.
“Maybe,” the farmer replied.
The next morning the horse returned, bringing with it three other wild horses. “How wonderful,” the neighbors exclaimed.
“Maybe,” replied the old man.
The following day, his son tried to ride one of the untamed horses, was thrown, and broke his leg. The neighbors again came to
offer their sympathy on his misfortune.
“Maybe,” answered the farmer.
The day after, military officials came to the village to draft young men into the army. Seeing that the son’s leg was broken, they
passed him by. The neighbors congratulated the farmer on how well things had turned out.
“Maybe,” said the farmer.
3. RULES
When I joined Linkedin, many
people said “huh, that’s
interesting.” Many did not know
why I’d join a resume site.
When I joined Myspace, they said
good luck. It looked hard, but
possible.
When I joined Zynga they all
congratulated me on landing in one
of the hottest spots in the valley.
I’ve learned to say “We’ll see.”
4. “FROM THEIR FIRST MEETING IN 1992 IN GENEVA, GEHRY AND MILUNIĆ BEGAN TO
ELABORATE MILUNIĆ'S ORIGINAL IDEA OF A BUILDING CONSISTING OF TWO PARTS, STATIC
AND DYNAMIC ("YIN AND YANG"), WHICH WERE TO SYMBOLIZE THE TRANSITION OF
CZECHOSLOVAKIA (CZECHIA) FROM A COMMUNIST REGIME TO A PARLIAMENTARY
DEMOCRACY” WIKIPEDIA
16. Google
to organize the world‘s
information and make it
universally accessible and
useful
We all know Google’s North Star
17. Eatclub
Bring Joy to Work
through Food
When I was working with startup Eatclub, we
developed a North Star to guide strategic
choices, messaging and design.
21. “I looked out the window at the Ferris wheel of the Great America
amusement park revolving in the distance, then I turned back to Gordon
and I asked,
“If we got kicked out and the board brought in a new CEO, what do you
think he would do?” Gordon answered without hesitation,
“He would get us out of memories.” I stared at him, numb, then said,
“Why shouldn’t you and I walk out the door, come back and do it
ourselves?” Andy Grove
22. Let’s Pretend
• We are a B2B company
• We built a sales team
• We hired a CEO
You can “try on” ideas, and work them
through as if they were your decided strategy,
to see if they make sense.
23. THE CONE OF UNCERTAINTY
I can predict
what will
happen
tomorrow
I can guess
about next
month
I’m lying to
myself if I say
I know what’s
happening
next year
29. You will always have to both pick a direction and
work with what you’ve got. Sometimes that means
hitting a goal, sometimes that means picking a new
one.
30. Act as if it were true
Until it’s proven wrong
Then pivot
43. How do we
know what the
market wants?
We make them chose
44. Capability
Which would you move?
Why?
• Add photos
• Delete
photos
• Share with
friends
Soon
• Make
collections
• Share
publicly
Later
• Remove red
eye
• Crop
• Filters
Much Later
45. TIPS
• Don’t make customers imagine
anything – show mocks
• Make the items moveable
(post-its!)
• Must lose one to get one –
swapping ONLY
47. A roadmap of little experiments
• Item
• How much effort
• How much return
Guessing is fine.
The more you guess, the better you get at
guessing.
48. A roadmap of results
Item
Expected Expected Actual
effort
result
effort
Avatar
12 days +10
21 days
makers
min/ave
Chat
15 days +25K
8 days
daily
Subscrip- 20 days 75K/mo
tion
passive
service
Actual
result
+8
min/ave
+15 daily
51. Priorities this week
P1
P1
P1
Close deal with DA
Three directions for cross
promo bar
Prototype promo bar
functionary
OKR Confidence
Objective: Establish clear value as a promo
partner with indie community
KR: 8 partners running on platform 5/1
KR: Traffic to partners equal to internal 5/10
KR: Revenue of 250K
5/10
Mondays each team lead Key Risk Factors:
shares:
• Next 4 weeks -Priorities ( to get Health & make
Week’s Objectives
Org help
commitment)
Team Health:
A/B test promo bar designs
• Near term roadmap (heads up!)direction
Team struggling with
change
Sign up 3 customers for program
• OKR confidence
Code Health:
Establish base price
• Key health indicators
Yellow
Green
Launch one on-internal client
52. Priorities this week
P1
P1
P1
Close deal with DA
Three directions for cross
promo bar
Prototype promo bar
functionary
Next 4 weeks - Objectives
A/B test promo bar designs
Sign up 3 customers for program
Establish base price
Launch one on-internal client
OKR Confidence
Objective: Establish clear value as a promo
partner with indie community
KR: 8 partners running on platform 5/1
KR: Traffic to partners equal to internal 5/10
KR: Revenue of 250K
5/10
Key Risk Factors:
Org Health
Team Health:
Yellow
Team struggling with direction
change
Code Health:
Green
53. Weekly Status Email
• OKRS
• Priorities 3
• Last week’s priorities
• Risks & Blockers
• Notes
Read more here: http://www.eleganthack.com/the-dreaded-weekly-status-email/
63. Priorities this week
P1
OKR Confidence
Objective
P1
Key results #1
Key results #1
Key results #1
P1
Key Risk Factors:
Next 4 weeks - Objectives
5/10
5/10
5/10
Org Health
Team Health:
Code Health:
Yellow
Yellow
Editor's Notes
Never be vulnerableDon’t get sued
This is how you succeed
What is a north star? It is the goal, the thing you are aiming for, and when you arrive, you can launch.http://www.boxesandarrows.com/view/building_a_vision_of_design_success,
We are limited in how we talk about emotion in Web Design. We talk about delight, and frustration. But there are many more words we could be designing for…
This is the power of farmville; a place to hide from life’s madness http://www.eleganthack.com/farming-and-knitting/