1. Highlighting
b y C h r i s W a s k o

2. To make prominent or
evident
Provide a visual cue
for a selected
location

3. http://hoboken411.com/archives/7498

4. http://declubz.com/blog/2008/07/28/rock-balancing/

5. http://mattitiyahu.blogspot.com/2010/04/catch-cougar-by-tail.html

6. http://www.askmen.com/galleries/anne-hathaway/picture-27.html

7. 10%

8. Gatsby believed in the green light, the
orgastic future that year by year recedes
before us. It eluded us then, but that’s no
matter — tomorrow we will run faster,
stretch out our arms farther. . . . And one
fine morning ——
So we beat on, boats against the current,
borne back ceaselessly into the past.

9. Gatsby believed in the green light, the
orgastic future that year by year recedes
before us. It eluded us then, but that’s no
matter — tomorrow we will run faster,
stretch out our arms farther. . . . And one
fine morning ——
So we beat on, boats against the current,
borne back ceaselessly into the past.

10. B.I.U.
*Preferred *Adds Considerable
*Minimal Noise Noise
*Clearly Highlights *Compromises Legibility
Targets *Should Be Avoided
*Minimal Noise
*Less Detectable

11. Don Draper Quote Don Draper Quote Don Draper Quote
Advertising is based on one Advertising is based on one Advertising is based on
thing, happiness. And you thing, happiness. And you one thing, happiness. And
know what happiness is? know what happiness is? you know what happiness
Happiness is the smell of a Happiness is the smell of a is? Happiness is the smell
new car. It's freedom from new car. It's freedom from of a new car. It's freedom
fear. It's a billboard on the fear. It's a billboard on the from fear. It's a billboard on
side of the road that side of the road that the side of the road that
screams reassurance that screams reassurance that screams reassurance that
whatever you are doing is whatever you are doing is whatever you are doing is
okay. You are okay. okay. You are okay. okay. You are okay.

12. C h a n g i n g
F o n t s
v s .
A L L C A P S

13. When I'm drivin' in my car When I'm drivin' in my car
and a man comes on the radio and a man comes on the radio
he's tellin' me more and more he's tellin' me more and more
about some useless about some USELESS
information information
supposed to fire my supposed to fire my
imagination. imagination.

14. http://oakwoodchristianchurch.org/375147.ihtml

15. "So you think that money is the root of all evil?" said Francisco d'Anconia. "Have you
ever asked what is the root of money? Money is a tool of exchange, which can't exist
unless there are goods produced and men able to produce them. Money is the material
shape of the principle that men who wish to deal with one another must deal by trade and
give value for value. Money is not the tool of the moochers, who claim your product by
tears, or of the looters, who take it from you by force. Money is made possible only by
the men who produce. Is this what you consider evil? -Ayn Rand
"So you think that money is the root of all evil?" said Francisco d'Anconia. "Have you
ever asked what is the root of money? Money is a tool of exchange, which can't exist
unless there are goods produced and men able to produce them. Money is the material
shape of the principle that men who wish to deal with one another must deal by trade and
give value for value. Money is not the tool of the moochers, who claim your product by
tears, or of the looters, who take it from you by force. Money is made possible only by
the men who produce. Is this what you consider evil? -Ayn Rand

16. Inversing works well with text
Inversing works well with text

18. Yo u a r e n o t r e a d i n g
t h i s t e x t b e c a u s e o f t h e
n o i s y y e t e f f e c t i v e
m o v e m e n t b e l o w.

19. Yo u a r e n o t r e a d i n g
t h i s t e x t b e c a u s e o f t h e
n o i s y y e t e f f e c t i v e
m o v e m e n t b e l o w.

20. Yo u a r e n o t r e a d i n g
t h i s t e x t b e c a u s e o f t h e
n o i s y y e t e f f e c t i v e
m o v e m e n t b e l o w.

21. Yo u a r e n o t r e a d i n g
t h i s t e x t b e c a u s e o f t h e
n o i s y y e t e f f e c t i v e
m o v e m e n t b e l o w.

22. Yo u a r e n o t r e a d i n g
t h i s t e x t b e c a u s e o f t h e
n o i s y y e t e f f e c t i v e
m o v e m e n t b e l o w.

23. Yo u a r e n o t r e a d i n g
t h i s t e x t b e c a u s e o f t h e
n o i s y y e t e f f e c t i v e
m o v e m e n t b e l o w.

24. Yo u a r e n o t r e a d i n g
t h i s t e x t b e c a u s e o f t h e
n o i s y y e t e f f e c t i v e
m o v e m e n t b e l o w.

25. Yo u a r e n o t r e a d i n g
t h i s t e x t b e c a u s e o f t h e
n o i s y y e t e f f e c t i v e
m o v e m e n t b e l o w.

26. Yo u a r e n o t r e a d i n g
t h i s t e x t b e c a u s e o f t h e
n o i s y y e t e f f e c t i v e
m o v e m e n t b e l o w.

27. Yo u a r e n o t r e a d i n g
t h i s t e x t b e c a u s e o f t h e
n o i s y y e t e f f e c t i v e
m o v e m e n t b e l o w.

28. http://www.feebleminds-gifs.com/animated-gifs-16.html

29. Q1 Q2

30. A l l
I n f o r m a t i o n
t a k e n f r o m
L i d w e l l ,
H O l d e n a n d
B u t l e r ( 2 0 0 3 )