Co-hosted by Nik Ranger and Peter Mead, the Schema Markup Essentials, is a webinar produced by Semrush to dive into Schema markup essentials and discuss the most important things you need to know to successfully implement structured data on your website.

1. Sep 2020

3. def
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5. ● +12% avg. rankings
growth (from 28.7 to
25.6)
● +22.22% CTR
increase (from 1.8% to
2.2%)
Source: GSC data from a travel brand in
01

6. 1
Determ
ine
the
Business
Value
Is
a
potentialclientbooking
a
villa?
Is
an
ecom
m
erce
transaction?
A
subscription
to
a
service?
Orpotentiallead?
H
ow
m
uch
is
a
conversion
w
orth?
2
M
easure
the
Conversion
Rate
W
hatis
the
percentage
ofvisitors
ofthe
w
ebsite
thatcom
plete
the
goal?
3
Analyze
Im
plem
entation
Costs
W
hatdoes
ittake
to
getthis
running?
Is
ita
plugin?
Is
ita
developm
entcost?
4
Do
the
M
ath
and
Getthe
ROI
[(Total#
ofClicks
*CV)*Business
Value]-
Costs
01

7. 🤑

8. DISCOVER AMP ARTICLE
we start here we start here
01
Source: GSC data from a news publisher in

9. 02
Source: SEOZoom data from a photo blog in

10. 02
Source: Semrush data from a OTA in

11. “Google may decide to add
results from an augmentation
query to the results for the
query searched for to improve
the overall search results.”
Bill Slawski - SEO by the sea
PATENT

12. 03

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14. 😏

16. 02

17. 04

18. 04
NEWS RECIPES HOWTOs

19. ●
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BETA
04

21. 04

23. 05
“Schema is a multitasker.”
Jennifer Schmich - Content
strategy & systems 🌈 Intuit
<Article>
<Airport>
<Place>
<Event> <Article>

24. <Event>
Austin Bergstrom
International
<Place>
<Airport>
<Place>
<Organizat
ion>
URL
image
type
relation
relation
relation
05

25. 05
Source: Google Analytics data from a design blog in

26. 06

27. 06
Source: Google Analytics data from a tech publisher in

28. 💩💩💩💩💩💩💩💩💩💩💩
💩💩💩
💩
💩
💩
💩
💩
💩

29. 🙂