How to meet the requirements of the Marketing Directors to integrate social engagement, content and e-commerce in their multichannel/Omnichannel digital strategies The World change The 3 C paradigm : Content, Commerce, Community 5 Key Elements for Successful Digital Transformation Conclusion METTRE EN PLACE UNE PLATE-FORME MARKETING CLOUD POUR CRÉER ET PILOTER VOS EXPÉRIENCES DIGITALES MULTIMARQUES, MULTICANAL, MULTILINGUE

1. DIGITAL BUSINESS PLATEFORM
METTRE EN PLACE UNE PLATE-FORME MARKETING
CLOUD POUR CRÉER ET PILOTER VOS EXPÉRIENCES
DIGITALES MULTIMARQUES, MULTICANAL,
MULTILINGUE

2. CYRIL
REINHARD
DIRECTEUR MARKETING
PRODUIT EMEA, ACQUIA
@CYRILCR
@ACQUIA_FR

3. QUELS SONT LES CHALLENGES
DES ENTREPRISES DANS CE MONDE
DIGITAL EN PERPÉTUELLE
ÉVOLUTION ?

4. 4
BE AGILE : Digital World is going faster and faster…!
By PatrickSmithPhotography!

5. 5
In 2020, 50 billions!
Of connected devices !
(Orange sources)!
By PatrickSmithPhotography!
The World change…!
BE AGILE : We are in connected world…!

6. 6
BE MOBILE : Think Mobile First and build cross-canal
experiences!
§ Flickr : By heαrtbreaker!
In 2014, most of Internet access
come from Mobile devices!

7. 7
Great !
I like that,
I recommend
you……
I like the FranceTV
Tour de France
Multi-cast
The support
is bad !
Too bad ! .
Oh this product
is fatastic !!.
The user is a “ConsumActor”!
+1.7b people are using
Social Network !
BE SOCIAL : Users are your best brand Ambassadors !!
Fantastic!

8. 8
77%+ of the Web sites are not using
Personalization !!
BE UNIQUE : People want to be the “one” !!

9. 9
The Digital Business Engagement : What are the Marketing
priorities ?

10. 10
How we engage is crucial ! Emotion & Story Telling !
Source
2013
:
Kanter
Media
POEM
:
Forrester
Research
Model

11. 11
User
Generated
Content"
SEO"
Email"
Analytics" Marketing
Automation"
Personalization" Multi-channel"
Rich Media"
CRM"
CONTENT
COMMUNITY
COMMERCE
… so best digital experience combine content, community
and Commerce...!

12. 12
Acquia!
The Digital Business Company !
• Founded by Dries Buytaert, Drupal founder.!
• 4000+ customers!
• 450+ employees!
• 700+ partners!
• Worldwide presence!
• 220% 3 year CAGR!

13. 13
Continuous Delivery
Cloud
Digital Framework
Digital Engagement
Services
Acquia, The Digital Business Platform!
DigitalCustomersuccess
Your
Own

14. 14
New Digital
Engagement
…
Needs Digital
Transformation !

15. 15
LES 5 POINTS À CONSIDÉRER POUR
BÂTIR UNE PLATEFORME
DIGITALE EVOLUTIVE !

16. 16
4 Key Points to
succeed in your
Digital
Transformation
5 Keys to build your Marketing
Digital Platform!
!
#1 Functionalities and Agility!
#2 Flexibility for easy Integration !
#3 Performance !
#4 Multi-channel & cross-channel & Omnichannel!
##5 Personalized experiences!

17. 17
to industrialize the sites / campaigns
production with keeping total creative
freedom
B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
1# Functionalities and Agility

18. 18
Solution to industrialize the production of
your “Digital vehicles?”!
80%
/
20%

19. 19
Principle: Responding to the marketing challenges
and needs....!
... While meeting the IT challenges and needs !!

20. 20
Templates"1" Select the site template"
2" Select what features you
want and configure"
3" Add rich contents keep"
Total creative"
Objective: To enable marketing teams to quickly
create digital experiences ...!
http://www.[customdomain].com"
…while retaining total creative freedom!!

21. 21
Manageme and control the digital experiences!

22. 22
Select the template and features!

23. 23
300+!
Warner Music Group artist "
websites, 3 site templates, "
total creative freedom

24. 24

25. 25

26. 26

27. 27

28. 28
#Flexibité

29. 29
To build a rich and immersive experience
integrating all components of the WEM
(Content / Commerce / Community) and
company back-office
# 2 Flexibility / Integration
B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E

30. 30
Building a Digital Business Platform in your
business environnent!
Drupal
Mesures et rapports
Social
FB/Twitter
Site
principal
campagnes
d’emails
Video
portal
Applictions
Mobiles
Site
communautaire
Eléments Média
riche
Contenu
Social
Marketing
automation
CRM Flux
Drupal
Mesures et rapports
Social
FB/Twitter
Site
principal
campagnes
d’emails
Video
portal
Applictions
Mobiles
Site
communautaire
Eléments Média
riche
Contenu
Social
Marketing
automation
CRM Flux
Acquia
Digital
Business
Plateform
Measure
&
report

31. 31
Timex 2012!
These are our products !!
Timex 2013!
This is your life.!

32. 32
3
Timex in 2012: “These are our products.”!

33. 33
3
Timex in 2013: “This is your life.”!

34. 34

35. 35

36. 36
Develop in a cloud environment to
ensure the success of the rise load
3# Performance
B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E

37. 37
Standardized platform for all brand sites
NBC Entertainment and sport. 34M PVs 24
hours.
34M

38. 38
Standardized platform for all brand sites
NBC Entertainment and sport. 80M PVs 24
hours.
80M

39. 39
460M
Hits to grammy.com"
on night of award show

40. 40
10X
Increased site visitors during Boston
Marathon Bombings.

41. 41
Connect digital experiences to marketing
tools and with all the channel… from Web
to Store to Digital in Store…
#4 Multi-channel / Cross-
channel / Omnichannel
B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E

42. 42
Multi-channel
Cross-channel
22
hospital campuses integrated
into one digital platform

43. 43
MOBILE!
FIRST!
Over 77 iOS, Android, and Windows Mobile apps
built on the NY MTA real-time data platform,
powered by Drupal and Acquia

44. 44
Each person is unique and want to see
what he would like to see !
B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
5# Personalized experiences

45. 45
Better understand Marketers

46. 46
Personalization!
Analyse!
!
!
Insight!
!
!
Relevance!

47. 47
TruCentric proprietary and confidential47
Today’s Content Marketing Sites Are Not
Personalized!
1%
Personalized
Content personalization !
amplifies content marketing:!
" Increases Engagement!
" Increases Conversions!
Static

48. 48
TruCentric proprietary and confidential48
Acquia Lift + TruCentric Solve This Problem!
After:Before
:
Personalized
Offers
Personalized
Recommendations

49. 49
TruCentric proprietary and confidential49
Some Customer Results!
Queen's
Crossing
Powered by ACQUIA
Queen's
Crossing
“8x increase in CTR’s”
“4x increase in conversions”
Queen's
Crossing
“10%-20% increase in page views”

50. 50
4 Key Points to
succeed in your
Digital
Transformation
5 Keys to build your Marketing
Digital Platform!
!
#1 Functionalities and Agility!
#2 Flexibility for easy Integration !
#3 Performance !
#4 Multichannel & cross-channel & Omni-channel!
##5 Personalized experiences!
TO CONCLUDE
… optimizing cost and time-to-market

51. 51
Media" Entertainment" Public Sector" Higher Ed"
Some Customer references

52. 52
High Tech" Life Sciences" Financial Services" Others"
Some Customer references

53. 53
PLACE AUX QUESTIONS !