Google retooled its search engine late last year, introducing a new system called "Hummingbird" that moves beyond keyword search and into "entity search." Learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can _ and should _ take advantage of this change.
(hard, but worth it)
585 million URLs have
structured data now, up
almost 50% from last year.
Schema.org is half of the total.
585 million URLs sounds like a lot!
Out of 2.2 Billion Parsed Common Crawl URLs
Almost 75% of the Top 100 sites in Alexa
contain structured data markup
Over the Top 1 Million sites in Alexa,
that drops to 20%
Big Sites: Ahead of the Game
Total adoption may be much lower
“Only 0.3% of the studied domains were found to include schema.org integrations.”
But Schema makes big impact in SERPs
This could be because large, successful sites are quicker to adopt Schema.org
Does Schema.org give
sites a ranking boost?
Summer 2013 Ranking Factors study says “no”
This study happened a few months before Hummingbird.
Searchmetrics study says “maybe”
Higher average ranking
yep, good old fashioned keywords
Title Tag Length 512px
Doesn’t have Schema.org
Still creates relationships
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