This top 10 list gives you strategies, tips and action steps so you can understand your ideal clients and grow your business. Too many entrepreneurs try to 'target' everybody when creating marketing content. It's tough to start conversations with 'everybody'! Instead, get to know your ideal client, better than anyone else in your field. That way, when you're doing the important work of networking, marketing, and starting relationships, you'll be laser-focused on the types of clients you want more of.

1. TOP 10 STRATEGIES TO
ATTRACT YOUR IDEAL
CLIENTS
Cynthia Trevino
NAWBO San Diego
March 1, 2018

2. 01
ONE
COMMON
REASON…
# L E S S O N S

3. 5
RELATIONSHIP
STRATEGIES

4. KNOW
YOUR
IDEAL
CLIENT
BETTER
THAN
ANYONE
#1.
KNOW
YOUR
IDEAL
CLIENT,
BETTER
THAN
ANYONE
ELSE
DOES.

5. EVERYBODY IS NOT
YOUR CLIENT

7. pain ready
curious
confused
clueless
hopeful
fascinated
eager
Your Perfect Clients’ Emotions

8. #2. GET A HANDLE ON
YOUR CLIENTS’ TOP
PAIN POINTS.

9. • Use your clients’ own language when creating
messages, educational marketing content,
videos, blogs, and articles for social media
• Avoid using your industry’s jargon
• Your ideal clients will resonate with your
content when they recognize that you ‘get’
them
TALK FROM YOUR
CLIENTS’ VIEWPOINT

10. #3: CREATE CLIENT-
ATTRACTING CONTENT

11. PITFALLS
• Messages fall short
• They won’t realize you’re…
• Benefits alone
• Tsunami

12. TUNE
INTO
TOPICS
THEY
CARE
ABOUT
# C L I E N T
A T T E N T I O N
#4.

13. FAQs
Should Ask Questions
Top problems

14. #5.
BE INTENTIONAL
BE YOURSELF
Q U E S T I O N S

15. 5 GET-IT-DONE
STRATEGIES

16. 0
SPEAK YOUR
CLIENTS’
LANGUAGE
So you can build your
dream business
#6.

17. CLIENTS’ WORDS

18. #7.
START
CONVERSATIONS

19. STARTERS…
• Questions
• Polls
• Baby steps

20. FOSTER
INTERACTION
#8.

21. ENCOURAGE…
• Ask for ‘Shares’
• Post ‘behind the scenes’ events, photos
• Publish Client Success Stories,
anecdotes

22. #9.
BE CONSISTENT

23. CONTENT
SCHEDULE

24. #SHIFT
#SHIFT
COMPILE A
TROVE OF
TOPICS YOUR
IDEAL
CLIENTS
CARE ABOUT

25. #10. MAKE STRATEGIC
CHOICES WITH YOUR
CONTENT

26. “THE PURPOSE OF A
BUSINESS IS TO
CREATE A CUSTOMER.
P E T E R D R U C K E R

27. APOLOGIES TO PETER
DRUCKER…THE
PURPOSE OF
'CONTENT’ IS TO
CREATE A CLIENT.
C Y N T H I A T R E V I N O

28. #PERFECT
CLIENT

29. KEYNOTE
KELLY
WRITE YOUR
PERFECT
CLIENT’S
STORY.
READ IT TO
INSPIRE
YOURSELF
EACH TIME YOU
CREATE
CONTENT.

30. TALKING
WOMEN,
MEN +
MONEY

31. YOUR
CLIENTS NEED
YOU!
MAKE IT EASY
FOR THEM TO
FIND YOU.

32. Cynthia Trevino
The Client Conversion Coach
cytrevino@resonnect.com
www.clientconversioncoach.com
LinkedIn: /cynthiatrevino
FaceBook: /CynthiaTrevinoMentor
Available on Amazon http://amzn.to/2p6DZCo