11. Among WeChat Users
86.2% are age 18-36
(45.4% are age 18-25)
Data source: WeChat, 2015
Wechat is the One!
12. THE RED ENVELOPE BATTLE DRIVES CHINA MOBILE PAYMENT
1. Personal red envelope sent and received in CNY eve
were about 101MM.
2. The “shakes” for CCTV CNY gala show red envelopes
were over 11Bil globally. And 120MM red envelopes
delivered.
3. 810MM shakes/min happened during CCTV CNY gala
show to get the red envelopes.
1. Alipay red envelope sent and received in CNY eve were
about 683MM times, 4Bil RMB in total.
2. There were 990K red envelopes sent by Ali chairman Ma
Yun, and were grabbed in 2 and half mins.
1. 1.5Bil red envelopes were delivered during CNY
2. 520+MM participation in total
3. Micro-blog topic #let the red envelope fly# got 10Bil pageview.
4. 102MM people were participating the red envelopes campaign on Sina Weibo.
13. WECHAT ALSO DRIVES MOBILE GAME DEVELOPMENT.
Popular social game
Popular mobile game
Mobilization
Socialization
47.9% game players play mobile games (highest penetration rate)
7 in the Top 10 mobile game apps are WeChat games.
14. MOBILE GAME: FRAGMENTED TIME CONSUMPTION
43.8%
play before sleep
41.0%
play to kill time while waiting
for bus/bank service
29.7%
play on the way to
work/back to home
40.7% play mobile games everyday, and among which, 73.7% spent less than 1 hour on it.