There are a lot of reasons that YouTube can be your best marketing channel, including how much easier it is to rank on YouTube than on Google for search, but most people think it's insurmountably difficult to create good videos. That's not true at all, as YouTube expert Dave Taylor explained in his presentation to a packed room at Affiliate Summit West 2016 in Las Vegas with this slide deck... You can contact Dave at d1taylor@gmail.com with questions too!

1. YOU OUGHTA BE
DAVE TAYLOR OF
ASKDAVETAYLOR.COM

2. TOP WEB SITES BY TRAFFIC, 2015
Subscribe to my channel at youtube.com/askdavetaylor

3. TEXT
YOUTUBE FACTS & STATS
▸Over a billion active users
▸Hours spent watching videos up 60% y/y
▸80% of YouTube videos are non-USA
▸Over 50% of YouTube videos from mobile devices
▸300 hours uploaded every 60 seconds
▸but…
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4. TEXT
YOUTUBE FOR COMMERCE
▸There’s lots of content, but a lot less than there
are Web pages for your product or service!
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That’s 3.5 million
Versus 4800!

5. TEXT
BUT PRODUCING VIDEO IS HARD
▸No it’s not: you can use a smartphone!
▸Over 50% of videos
uploaded are from
mobile devices…
▸Even a fancy setup
can be surprisingly
inexpensive
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6. TEXT
THE RESULTANT VIDEO
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7. TEXT
PAY ATTENTION TO AUDIO
▸Bad Video + Good Audio >
Good Video + Bad Audio
▸My preference: A wired lav mic
▸Audio-Technica ATR-3350 - $25
▸On the road: iRig MICLAV iPhone microphone - $40
▸Add a rudimentary tripod and you’re ready to go!
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LIGHTING MAKES A HUGE DIFFERENCE
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KEY TO SUCCESS: “SEO”
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ADD CLICK TO SUBSCRIBE BUTTONS
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PAY ATTENTION TO YOUR YOUTUBE
ANALYTICS
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12. TEXT
… AND DEMOGRAPHICS
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13. TEXT
RETENTION ANALYTICS ARE SUPER
USEUL
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14. TEXT
YOU REALLY OUGHTA BE ON YOUTUBE!
1.3 billion active users
+ much less competition
+ it’s really not hard to produce video
(or outsource video production <— we should talk!)
———————————————————————————
—————————————-
= No brainer source for traffic and sales
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15. TEXT
OH, AND THERE’S THAT FACEBOOK
SITE TOO
▸Your reach is filtered by an algorithm
▸Native Facebook videos have 2x reach
▸Embedded has 3% reach
▸Native has 7% reach
▸Therefore they get 2x likes,
3x more shares and 7x more comments
▸psst: you can also embed a Facebook video
on your blog page too.
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16. QUESTION
S?
DAVE TAYLOR OF
ASKDAVETAYLOR.COM
LET’S TALK! DAVE@ASKDAVETAYLOR.COM
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