Digital tools (DT) can be defined as programs, websites, applications, and other internet and computerized resources that facilitate, enhance and execute digital processes and overall digitization efforts. Digital tools encompass a wide range of software applications, platforms, and solutions designed to assist individuals and organizations in various tasks, enhance productivity, and facilitate digital interactions. These tools leverage technology to simplify processes, automate repetitive tasks, and provide valuable insights. Here are some common categories and descriptions of digital tools:

1. LISA DIGITAL STORE

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3. DIGITAL PRODUCT
In simple terms, a digital product is one that exists only in digital form. Some people
might also describe it as a product lacking a physical form that you sell online.
These simple definitions, however, do not give a full idea of what a product of this
nature is. You don’t necessarily have to sell an intangible product before it can be
viewed in this light. For example, a website from which you get useful information
that you don’t have to pay for is a digital product.
Product is about value. Therefore, the digital version is anything that exists in
digital form and delivers value. Pledge Parental Leave founder Jules Ehrhardt
describes it simply as “a software-enabled product or service that offers some form
of utility to a human being.” Of itself, a digital product might not make money
directly for a company. But it could help to sell another product or service by its
maker or earn money through advertising.
Google Search, Facebook, Uber app, and Sonos speaker app are good examples
of digital products. Some exists independently while others are a digitized form or
part of a physical product or business.
Digital Touchpoints
Digital product work aims at creating digital touchpoints for a product or service. A
digital touchpoint is an interface through which a user interacts with a product.
These products can come in different forms with the most popular being web and
mobile. However, this does not always mean the forms constitute different
products.
Take the case of Facebook that has both web and mobile apps. The two options
provide access to the same product; the mobile app may only have less
functionality. Also, the social network has apps for different mobile operating
systems.

4. Digital touchpoints have traditionally been visual. But there now appears a shift
toward conversational interfaces – Amazon Echo is a good example of this.
Several fields are involved in the delivery of effective digital touchpoints. Apart from
engineering, product management, marketing, design, and data science, teams
are among those that play a part.
Digital Product, Projects, and Features
It may be worth mentioning that a product is not a project – people confuse the two
sometimes. A project is a temporary undertaking that is deemed a success when
it produces a release. A product, on the other hand, is a long-term venture involving
ongoing work to achieve market-fit and reach business goals.
A feature is another thing that more people can easily confuse with a product,
thereby leading to wrong PM practices. This is only a capability that users make
use of in a product. Several features are usually necessary for a digital product to
be deemed valuable by users. Features or functionality of a product influences
what the overall user experience would be.
Just as a feature is not a product, a component can also not be viewed the same
way. These are merely building blocks that enable you to deliver value with your
product. It should be stated, however, that a feature or component can become a
product on its own. We get a good example of this from Facebook with its creation
of the Messenger app from the main product.
It is also possible to lump multiple digital products into one, in which case we have
a product bundle. The Microsoft Office suite that offers products like Word, Excel,
and PowerPoint in one is an example.
Digital Products Change Continuously
Product managers must bear in mind when working on digital offerings that they
are not anywhere as static as physical products. Failure to pay adequate attention
to this is a major reason these products can fail.
You don’t approach digital products with the mindset of creating a “finished
product.” That is a thing for physical products and not even in every case of such.
Your work is not done when you ship a product.
Digital products evolve continuously. You continue working to fine-tune what they
offer as you learn new things about customer behavior and needs. The products
make possible customized offers that you can tailor based on the data you’re
getting. Fresh releases of code bring something new. Physical products, on the

5. other hand, don’t evolve in the same way. They typically become obsolete with
time and are then replaced.
Commoditization isn’t so much a thing with digital products as it is with their
physical counterparts. Digital enables you to differentiate your product with the aid
data that show what customers deem valuable.
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