How can social media help you to stand out from the crowd? Discover how you build on your strengths, values and passions to build positive digital footprints towards your personal brand that opens you up opportunities to new careers, clients, business partners and experiences. A presentation from the Get The Edge Conference by VietnamWorks on 25th Nov, 2015.

1. POWERING YOUR SOCIAL MEDIA
PRESENCE

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A quick exercise!
When consumers were asked “what brand comes to mind” the
top 5 mentioned brands in Vietnam are:
1.
2.
3.
4.
5.

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Top 15 brands in Vietnam

4. What’s a brand?

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It’s not a logo

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It is a collection of
perceptions in the
mind of the consumer

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9. Building a brand is
not an afterthought
It is a key differentiator

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A ‘personal’ brand
allows individuals to
distinguish themselves
by articulating their
unique value
proposition

13. We are all “brands”
What we say, how we look, who we associate with what we do, body language etc

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How do you make yourself stand out?

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Your
values
Your
goals
Your
passions
Your personal brand
Your
strengths

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A lesson in the kitchen

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Why should you care
Awareness of you
Showcase your strengths
Make a difference
Build trust
Credibility
Influence
Publicity
Career Development
Engagement Internal & External

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Marketing yourself on digital platforms

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Create positive
digital footprints to
display your
strengths, passions
and values

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Digital Marketing Trifecta
EARNED
MEDIA
PAID
MEDIA
OWNED
MEDIA

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Why should you use digital
channels for personal branding?
Competition
Reputation
Conversations

24. Ownership MonitorContent EngageExpertise
Your personal brand’s digital footprints

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1. Choose an expertise
Photography

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1. Choose an expertise
Photography
Beautiful and effective
photogaphy for advertising
and editorial
Wildlife photography in Africa
Wedding photography
specialising in destination
weddings

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Your expertise
Focus on your strength Highlight your passion
Stay true to your values As focussed as possible

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2. Own your name
Can you own your actual
name?
Is your name very common?
Is geography a consideration?

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Example

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Consistency
Keeping a consistent profile helps others find you easily, and it helps
cement a picture of you in the minds of others.
The fewer variations you have, the easier it is to be memorable.
Imagery Tone of voice Design/imagery

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3. The importance of content
Drive action/feelings/perceptions
Fresh, entertaining
Authentic and real
Separates you from others

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Creating Compelling Content
Aligned
with
our expertise
Long Term Promote
your PB
Research

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Content Types
Source: Marketo
Social
Media
Posts
Promotions
Events
Blog
Ebooks
Podcasts
Types of
Popular Content
Case
Studies
White
papers
Videos
Research
Results
Microsit
e
Newsletters

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4. Drive engagement with your
content on digital platforms
PERSONAL
PAGE
1
LINKED IN
2
FACEBOOK
3
COMMUNITY
FORUMS
4

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Personal page
Blog?
LinkedIn?
Facebook?
Depends what you are an
expert in and who your
intended audience is!

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Example
branded.me

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Optimising your profile
1.Profile completion
2.Outreach / Finding connections
3.Be responsive to requests
4.Join communities
5.Contribute / Update

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First Impressions count!
1.Create an appealing headline
2.Be authentic (and avoid cliches)
3.Bi-lingual (VN & EN)

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Eye contact
Expression
Attitude
Body language
Clothing / Neatness
Props
Reflects your personal brand
Your profile picture

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Finding connections
1.Start with immediate colleagues / friends
2.Past colleagues / friends
3.Widen your connections
Personalise your invitation to connect with a message
Once connected to someone, look at their connections
for additional outreach

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Join Groups, Follow people
1.Related to your personal brand (strengths, values,
passions)
2.Brands, People, Companies, Community forums
3.Sign up to receive updates (Pulse)

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Top 8 tips

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Top 8 tips!
1.Follow up with new connections you make promptly, stay in touch,
and always follow-through on your promises.
2.Connect the people in your network to each other.
3.Surround yourself with top-notch people.
4.Study the network of successful friends and leaders in your niche
and follow their lead.

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5. Find mentors. Do as they do.
6.Give as much as you can.
7.Ask a lot of questions and listen.
8.Make yourself available to your peers and organizations.

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Thank You
dacey@vietnamdigitalacademy.com