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Webinar - The Connected Company
1. WEBINAR
THE CONNECTED COMPANY
OCT 2, 2012
Dave Gray, SVP Strategy, Dachis Group | Michael Jones, VP of Technology, Dachis Group
@davegray @mjfreshyfresh | www.dachisgroup.com | socialbusinessindex.com
Creative Commons. Some Rights Reserved. 2012.
® 2012 Dachis Group. Confidential and Proprietary
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15. THE CONNECTED COMPANY
BIG DATA, REACH & INSIGHT
® 2012 Dachis Group. Confidential and Proprietary 15
16. Social Business
Audience on a massive scale...
955M
Facebook users
Source: Facebook SEC Filings 2012
® 2012 Dachis Group. Confidential and Proprietary
17. Social Business
Data on a massive scale...
400M
tweets a day
Source: Economist June 2012
® 2012 Dachis Group. Confidential and Proprietary
18.
19. To engage @ scale, mobilize your constituents
Extending your reach
® 2011 Dachis Group. Confidential and Proprietary
20. Organize your employees
Employees
Organize your
employees to
engage with the
market...
® 2011 Dachis Group. Confidential and Proprietary
21. Coordinate your partners
... then Partners
coordinate
your partners
to engage with
the market...
® 2011 Dachis Group. Confidential and Proprietary
22. Activate your advocates
Advocates
...then activate
your advocates
to engage with
the market
® 2011 Dachis Group. Confidential and Proprietary
23. Engagement @ Scale
All coordinated, on
brand message and
understanding their
own goals and their
contribution to
performance
® 2011 Dachis Group. Confidential and Proprietary
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37. People are more likely to
TRUST
1. Academics
2. Experts
3. People like me
4. Employees at the company
more than the CEO, Gov’t institutions,
Financial analysts
Edelman Trust Barometer Study 2012
38. of internet users consider
%
consumer recommendations to be
the most credible form of advertising.
Emarketer 2011
45. Identify
Constituents
Identify influencers
in engaged
audience
Prioritize based on
contributions to
brand marketing
business outcomes
Stack rank and cut
off at authentic
engagement
capacity of staff
57. Airplane Reading
Social Business by Design
http://www.socialbusinessbydesign.com
The Connected Company
http://theconnectedcompany.dachisgroup.com
® 2012 Dachis Group. Confidential and Proprietary 57
58. Sign up for a Learn More
1:1 Tour
@davegray
@mjfreshyfresh
doug.kern@dachisgroup.com
@doug_kern
http://social.dachisgroup.com/tour-dg/
dachisgroup.com
socialbusinessindex.com
® 2012 Dachis Group. Confidential and Proprietary 58