1. View Report Details
Indian Fabric Care and Wash Market: Trends
& Opportunities[2012-17]

2. View Report Details
Executive Summary
Fabric care and wash market has a very promising future in India, with the growing population
and rising income levels of the middle class consumers. The consumers can spend more part of
their disposable income in keeping their clothes clean by using different products that are
offered by the fabric care and wash market. Companies are focusing on innovative and eco-
friendly detergents.
Niche segments are expected to emerge and perform well in the market, like fabric
conditioners. Developed markets have more demand for niche segments as compare to
developing markets. At present, fabric conditioner form a meager part of fabric care and wash
market in India but it has been projected that it has a vast potential for growth because fabric
conditioner ensures that clothes get the care they deserve and also it keep the clothes fresh,
fragrant, soft and shiny.
The report titled “Indian Fabric Care and Wash Market: Trends & Opportunities (2012-2017)”
offers an in-depth analysis of the global as well as Indian fabric care and wash market, with
detailed discussion of its segments such as liquid detergent, detergent powder and bar, fabric
whitener and fabric softener/conditioner. The key market challenges recognized by the analysts
and the major trends of the Indian fabric care and wash market are presented in the report.
Further, key players of the market like Hindustan Unilever Limited (HUL), Procter & Gamble
(P&G), Jyothy Laboratories, Rohit Surfactants Private Limited (RSPL) and Reckitt Benckiser
Group have been profiled and the growth of the market has been projected taking into
consideration various aspects like previous growth patterns, the current trends and the growth
drivers.

3. Fabric Care and Wash Market: Overview
Global fabric wash market is witnessing a saturated demand in mature markets.
On the other hand, niche segments like fabric conditioner are expected to perform
well in such markets.
Global Fabric Care and Wash Market Size
Global Fabric Care and Wash Market,
Forecast, 2012-2017 (US$ Billion)
Market Size, 2007-2011 (US$ Billion)
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
• The market grew at a CAGR of ………% during the period 2007-2011.
• Market size of global fabric care and wash market in 2017 is expected to reach to US$
….billion from US$ ……… billion in 2012 by growing at a CAGR of……%.
• Growth in the market is due to increasing affluence…………………………………………….

4. Indian Fabric Care and Wash Market : An Overview
Among the many factors adding to the growth of the Indian fabric care and wash
market the chief reason is growing population.
Fabric Care and Wash Market in India, Fabric Care and Wash Market in India,
Market Size, 2007-2011 (US$ Million) Market Size Forecast, 2012-2017 (US$Mn)
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
• The market grew at a CAGR of ………% during the period 2007-2011.
• Market size of domestic fabric care and wash market in 2017 is expected to reach
to US$ ……….. from US$ ……… million in 2012 by growing at a CAGR
of………………%.
• Growth in the market is due to increasing affluence…………………………………………….

5. Market Trends
Shifts from Bar Detergents to Widening Distribution Channel &
Powder Detergents Innovative Advertisement
• ……………………………………………………. • …………………………………………………….
• ……………………………………………………. • …………………………………………………….
• …………………………………………….……… • ………………………………………………….…
• ……………………………………………….….. • …………………………………………………...
Environmental Friendly Shifting Demand from Developed
Detergents to Developing Markets
• ……………………………………………………. • …………………………………………………….
• ……………………………………………………. • …………………………………………………….
• ………………………………………….………… • …………………………………………………….
• …………………………………………….…….. • …………………………………………………….

6. Table of Contents
1. Executive Summary Developing Markets
2. Understanding Indian Fabric Care and 8. Michael Porters Five Forces Analysis
Wash Market 9. Company Profiles
3. Global Fabric Care and Wash Market Analysis 9.1. Hindustan Unilever Limited (HUL)
3.1. Market Size 9.2. Jyothy laboratories
3.2. Market Share 9.3. Procter & Gamble (P&G)
4. Indian Fabric Care and Wash Market Analysis 9.4. Rohit Surfactants Private Limited
4.1. Market Size 9.5. Reckitt Benckiser Group Plc
4.2. Segment Analysis 10. Recommendations
4.2.1. Detergent 11. About Us
4.2.2. Fabric Whitener
4.2.3. Fabric Softener/Conditioner
4.3. Market Share
4.3.1. Segment Analysis
4.4. Competitors Analysis
4.5. Pricing Analysis
5. Indian Fabric Care and Wash Market-PEST
Analysis
6. Indian Fabric Care and Wash Market: Drivers
Challenges
6.1. Drivers
6.2. Challenges
7. Indian Fabric Care and Wash Market Trends
7.1. Shifts from Bar Detergents to Powder
Detergents
7.2. Widening Distribution Channel &
Innovative Advertisement
7.3. Environmental Friendly Detergents
7.4. Shifting Demand from Developed to

7. List of Charts
Figure 1: Global Fabric Care & Wash Market Size, By Value, 2007-11 (US$ Billion)
Figure 2: Global Fabric Care & Wash Market Size Forecast, By Value, 2012-17 (US$ Billion)
Figure 3: Global Fabric Care & Wash Market Size Forecast, By Value, 2012-17 (US$ Billion)
Figure 4: Indian Fabric Care & Wash Market Size, By Value, 2007-11 (US$ Billion)
Figure 5: Indian Fabric Care & Wash Market Size Forecast, By Value, 2012-17 (US$ Billion)
Figure 6: Indian Liquid Detergent Market Size, By Value, 2007-11 (US$ Million)
Figure 7: Indian Liquid Detergent Market Size Forecast, By Value, 2012-17 (US$ Million)
Figure 8: Indian Detergent Powder & Bar Market Size, By Value, 2007-11 (US$ Million)
Figure 9: Indian Detergent Powder & Bar Market Size Forecast, By Value, 2012-17 (US$ Million)
Figure 10: Indian Fabric Whitener Market Size, By Value, 2007-11 (US$ Million)
Figure 11: Indian Fabric Whitener Market Size Forecast, By Value, 2012-17 (US$ Million)
Figure 12: Indian Fabric Whitener Market Size, By Value, 2007-11 (US$ Million)
Figure 13: Indian Fabric Whitener Market Size Forecast, By Value, 2012-17 (US$ Million)
Figure 14: Indian Fabric Care & Wash Market Share, By Value, 2011
Figure 15: Indian Fabric Care & Wash Market Share, By Value, 2017
Figure 16: Competitors Analysis, By Sales*, 2011
Figure 17: Indian Fabric Detergent Market Share, By Value, 2011
Figure 18: Indian Fabric Whitener Market Share, By Value, 2011
Figure 19: Indian Fabric Softener Market Share, By Value, 2011
Figure 20: Gross Domestic Product of India (Current), 2005-11 (US$ Trillion)
Figure 21: Gross Domestic Product Per Capita (Current), 2005-11 (US$)
Figure 22: Population of India, 1951-2011 (Million)
Figure 23: Middle Class Population and Households in India, 2010 and 2015
Figure 24: Urban Population Growth Rate in India, 2002-10
Figure 25: Michael Porter's Five Forces Analysis
Table 1: Strategies of Jyothy Laboratories
Table 2: Price Hikes by Detergent Manufacturers
Table 3: Detergent Segmentation