4. #PracticalResearch @dafark8
Section 1
Planning & Preparation
Once I have a well-defined question,
it’s simple to identify which information
resources will best answer it, and then
collect, merge, and analyze them to
answer the question.
- Matt Wakeman
“
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1. Validates initial assumptions and existing research
2. Ensures you cover all necessary topics
3. Helps session flow smoothly
Why Plan?
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Asking Good Questions
The hardest part of the job
The hard part is translating our
big research questions into good
interview questions.
- Colin MacArthur
“
15. #PracticalResearch @dafark8
A good question seeks to explore the
unknown in a targeted and guided way,
while putting the participant at ease to
open up and provide feedback you might
not have expected or anticipated.
Good Questions, Defined
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Trademarks of a Question
Good Questions Are:
• Open-ended
• Balance specificity
• Flow naturally
Bad Questions Are:
• Leading
• Shallow
• Personal or
unconscious bias
18. #PracticalResearch @dafark8
Recruitment
Finding the Right People
Without (recruiting) and the users
it brings, all other parts of
designing a product or service fall
back on the team’s assumptions.
- Jeremy Canfield
“
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Logistics
Managing Your Day
“If you approach the problem
incorrectly or without mindful
thought, then your entire solution
may be false - or at best ineffective.
- Ron Strawbridge
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Logistics - An Overview
• Travel Time
• Office or Cities
• Building Access
• Dress Code
• Workspace
• Office or Coffee Shop
• Technology is not your friend
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Dry Runs
• Perfect Practice Prevents Piss
Poor Performance
• Practice
• Practice
• Practice
• then practice one more time
http://www.nasa.gov/multimedia/imagegallery/image_feature_1979.html
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Introductions & Warming Up
“Hi, my name is…”
• Set a friendly tone
• Break down barriers
• Establish trust
• Humanize yourself & your
team
• The art of small talk
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Improvisation in Research
• Build off feedback
• Support your players
• The participant is the star
• Failure is OK
• Build off experiences and
have an open mind
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Section 3
Analysis & Reporting
The real key to unlocking
game-changing opportunities
for growth is to deeply
understand the people you are
looking to serve.
- Ofer Deshe
“
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Find Your Story
• Who is your audience?
• What do you want to achieve?
• What should you use to
communicate that goal?
https://www.flickr.com/photos/rosenfeldmedia/25672123376/in/album-
72157665621011091/
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What Story Do You Tell?
• Business strategy
• Product roadmap
• Discoveries & opportunities
• Identify additional research
• Identify knowledge gaps