A combination of many reports.

1. Social Media
Usage & Statistics
Summary of Statistics from Multiple Sources
Compiled by @AngelaDaffron

2. People are spending
a lot of time on
social networking sites
 27% of the total time spent online (U.S.)
is spent on social networking sites
 15% of the total mobile internet time
(U.S.) is spent on social networking sites.
Source: http://press.experian.com/United-States/Press-Release/experian-marketing-services-reveals-27-
percent-of-time-spent-online-is-on-social-networking.aspx

3. Marketers (21%) report
that social media has
become more important
over the previous 6 months
Source: http://offers.hubspot.com/2013-state-of-inbound-
marketing?__hstc=20629287.49f8736537eaf95a293fd9a8365e19a2.1354487528913.1354487528913.136855215919
0.2&__hssc=20629287.1.1368552159190

4. Social Media is Generating Leads
 Social media results in double the
marketing leads of direct mail, trade
shows, telemarketing or PPC
 Conversion rates for social media are 13%
higher than the average lead conversion
rate
Source: http://offers.hubspot.com/2013-state-of-inbound-
marketing?__hstc=20629287.49f8736537eaf95a293fd9a8365e19a2.1354487528913.1354487528913.1368552159190.2&
__hssc=20629287.1.1368552159190

5. Marketers Agree!
 74% say Facebook is important to their
lead generation
 52% report finding a customer on
Facebook in 2013
 43% report finding a customer on
LinkedIn in 2013
 36% report finding a customer on Twitter
in 2013
Source: http://offers.hubspot.com/2013-state-of-inbound-
marketing?__hstc=20629287.49f8736537eaf95a293fd9a8365e19a2.1354487528913.1354487528913.1368552159190.2&
__hssc=20629287.1.1368552159190

6. Social Media Effects
Purchase Decisions
A recent Nielsen study indicates
46% of internet users report
using social media to help them
make a purchase decision.
Source: http://www.nielsen.com/us/en/newswire/2012/how-connectivity-influences-global-shopping.html

7. Factors Driving
Social Media Growth
 Growing number of mobile users
(increasing by 60.3% in the last 2 years)
 Older users are adopting social
◦ Twitter has a growth rate of 79% in the 55-64
age bracket since 2012
◦ Facebook’s growth rate is 46% among 45-64
year olds
Source: http://www.globalwebindex.net/Stream-Social

8. Facebook Usage
 665 million daily active users
 1.1 billion monthly active users
 751 million mobile users access
Facebook monthly
 23% of users check their account 5 or
more times each day
 2.7 billion “likes” happen each day
 More than 20 million U.S.A. users
have their birthday (with year)
included in their profile
Sources: http://files.shareholder.com/downloads/AMDA-NJ5DZ/2462702744x0x659143/b4c0beda-da0a-4f8e-9735-
9852ef08adb1/FB_Q113_InvestorDeck_FINAL.pdf http://socialhabit.com/?utm_campaign=Argyle+Social-2012-
06&utm_medium=Argyle+Social&utm_source=General+Use&utm_term=2012-06-05-13-33-59 http://www.digitaltrends.com/lifestyle/a-few-reasons-why-
social-media-is-freaking-amazing/ http://www.mediabistro.com/alltwitter/privacy-social-media_b28111

9. Twitter Usage
 288 million monthly active users
◦This equals 21% of the world’s
population
 More than 500 million registered
accounts
 Reports a 44% growth from June
2012 to March 2013
 76% of Twitter users post updates
Sources: http://www.globalwebindex.net/twitter-now-the-fastest-growing-social-platform-in-the-world/
http://socialhabit.com/?utm_campaign=Argyle+Social-2012-
06&utm_medium=Argyle+Social&utm_source=General+Use&utm_term=2012-06-05-13-33-59

10. YouTube Usage
 1 billion unique monthly visitors
 6 billion hours of videos are watched
each month
◦ An increase of 50% over August 2012
 YouTube reaches more adults (age
18-34) than any cable network
Source: http://youtube-global.blogspot.com.au/

11. LinkedIn Usage
 More than 200 million users
 2 new users join LinkedIn every
second
 42% of users update their profile
regularly
Sources: http://visual.ly/10-amazing-linkedin-statistics-2013 http://socialtimes.com/the-linkedin-profile-infographic_b97649

12. Instagram Usage
 A new user signs up every second
 3,480 photos are uploaded every
minute
 Average user spent 257 minutes
accessing photos via a mobile device
in August 2012
 The Android app received 1 million
downloads on it’s first day
Sources: http://www.digitalbuzzblog.com/infographic-instagram-stats/ http://allthingsd.com/20120927/instagram-beats-
twitter-in-daily-mobile-users-for-the-first-time-data-says/ http://www.seemycity.com/about/some-facts-about-instagram/

13. Pinterest Usage
 More than 80% of pins are re-pins
 80% of users are women
◦ 50% of users have children
 Referrals from Pinterest spend an
average of 70% more
 Total unique visitors has increased
by 2,702.2% since May 2011.
Sources: http://www.mediabistro.com/alltwitter/social-media-stats-2012_b30651
http://www.searchenginejournal.com/pinterestingly-enough-interesting-pinterest-stats/45328/
http://theultralinx.com/2012/07/latest-pinterest-statistics-infographic.html

14. Google+ Usage
 359 million monthly active users
 Active users grew by 33% from June
2012 to March 2013
 +1 button is used 5 million times
each day
Sources: http://www.globalwebindex.net/Stream-Social http://www.huffingtonpost.com/brian-honigman/100-fascinating-
social-me_b_2185281.html

15. Who is using social media?
 18-29 year olds are using
Facebook, Twitter, Instagram & Tumblr
 Users with some college are most likely to
use social media
 90% of affluent consumers use social
media
◦ 44% engage with financial institutions
◦ 36% use social media for purchase research
Source: http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
http://searchenginewatch.com/article/2266152/Nearly-90-of-Affluent-Consumers-Use-Social-Media-Study?utm_source=feedly