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LinkedIn for CPAs

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Dave Hogan
Dave Hogan

Presentation about LinkedIn to the employees of Davis Kinard & Co., an accounting firm in Abilene, Texas. Presentation delivered June 17, 2011, by Dave Hogan, APR.

Business
1 of 38
For CPAs ,[object Object],[object Object],[object Object],[object Object]
Today’s objectives ,[object Object],[object Object],[object Object]
Communicating used to be easier
Growth of social media LinkedIn is part of a worldwide phenomenon; social media was an unknown concept just a decade ago ,[object Object],[object Object],[object Object],[object Object]
LinkedIn’s rapid growth ,[object Object],[object Object],[object Object]
LinkedIn’s successful IPO NYSE – May 2011
If LinkedIn is so successful … ,[object Object],[object Object],[object Object],[object Object]
LinkedIn is a different kind of social network ,[object Object],[object Object],[object Object]
Benefits ,[object Object],[object Object],[object Object]
Getting started with LinkedIn
Your photo ,[object Object],[object Object]
Tip # 1: Schedule a photo day at the office ,[object Object],[object Object],[object Object]
Your headline ,[object Object],[object Object],[object Object]
Employment, education ,[object Object]
Websites, blogs and social media links ,[object Object]
Tip # 2: Personalize your website addresses ,[object Object],[object Object]
Public profile ,[object Object]
Tip # 3: Change your public profile hyperlink ,[object Object],[object Object]
Your Summary section ,[object Object],[object Object],[object Object]
Start connecting! ,[object Object],[object Object],[object Object]
Levels of connections
Going to the next level with LinkedIn
Status updates ,[object Object],[object Object]
Tip # 4: Update your status frequently ,[object Object],[object Object]
Using LinkedIn Groups ,[object Object],[object Object],[object Object]
Example of Group discussion
Example of Group discussion
Types of Groups ,[object Object],[object Object],[object Object],[object Object]
Nearly 1,500 accounting Groups on LinkedIn
Blog and Twitter links ,[object Object]
Links to presentations ,[object Object]
Other applications ,[object Object],[object Object],[object Object],[object Object]
For more information ,[object Object]
For more information ,[object Object]
For more information ,[object Object]
About the speaker ,[object Object],[object Object],[object Object],[object Object]

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