1. Social Media and Investor Relations in the United States Dave Hogan, APR, CFP Nordic Investor Relations Conference June 17, 2010 Stockholm, Sweden

2. About me Director of investor relations and corporate communications, First Financial Bankshares, Inc. (Nasdaq: FFIN) Served as IR officer for three public companies Teach public relations at a Texas university Member: NIRI and PRSA Presented research on IR and social media at International Association of Online Communicators, Fall 2009. Twitter: @dahogan

3. Current status of social media adoption for IR purposes in USA IR lags behind other corporate departments in using social media U.S. Securities and Exchange Commission (SEC) has watched from the sidelines Many CEOs, CFOs and other corporate executives still living in pre-social media world

4. What’s not working?

5. How are U.S. companies using social media for IR purposes?

6. Twitter is leading IR social media tool More than a third of U.S. public companies use Twitter for IR Most use it to announce previously disclosed news, such as earnings announcements, other corporate press releases. Fewer use Twitter for value-added discussion or to engage audience in two-way conversation

9. Reminder: Cisco Conference Call for Q3 Fiscal Year 2010 Financial Results | Weds, May 12, 1:30PM PT | http://bit.ly/aXAkhE 5:53 PM May 7th via TweetDeck Cisco's Q3'10 global highlights in French (http://bit.ly/dpzkZ4) & German (http://bit.ly/aX2aj9). Spanish coming soon! (RT @MarcMuz) 4:22 PM May 11th via TweetDeck Cisco CEO John Chambers in Q3 FY10 #earnings release: "probably the strongest quarter in our history." | http://bit.ly/cxqXlU 3:51 PM May 12th via TweetDeck #CFO Video: Cisco reports Q3 FY2010 financial results | http://bit.ly/cPopZQ #earnings 3:29 PM May 12th via TweetDeck

10. You Tube for IR Tell your story verbally with video Good for earnings announcements, major news Answer expected questions Cost effective

11. Company channel on You Tube

12. Blogs Blogs provide maximum flexibility for telling your story in words, photos, video and podcasts. Blogs can add value, depth to conversation Blogs are the most time-consuming social media tool for IR staff One blog often covers IR and corporate communications

13. Dell’s blog dedicated to IR

14. “If you have questions or suggested discussion points for next week’s call, please post them here or email them to me at IR@microvision.com. We will use your feedback to address the most popular topics on the conference call.”

15. More social media tools Slideshare StockTwits Linkedin Seeking Alpha

17. Slideshare allows you to greatly expand the number of views of your IR PowerPoint presentations

18. Slideshare makes it easy for bloggers to embed your slides into their sites

22. Monitor Twitter discussion about peer group

25. Research institutional investors

26. Search by company or city

30. Seekingalpha.com collects best research articles from investment newsletters, blogs and other sources; widely read by analysts, institutional investors, retail investors Seeking Alpha is searchable by stock ticker symbol, allowing IR officers to monitor commentary on their company and peer group Seeking Alpha provides conference call transcripts from 1,500 U.S. companies

31. Seeking Alpha

32. Social media action steps for investor relations officers Begin systematic monitoring now Create a social media policy for employees Coordinate closely with Corporate Communications, Technology departments Open personal Twitter, Facebook accounts and get familiar with how they work Start reading blogs and sites such as Seeking Alpha, StockTwits and Wikinvest

33. Social media action steps for investor relations officers Add sharing features to your IR website to allow readers to share content to Twitter, Facebook, Delicious, blogs Leverage existing presentations, videos using Slideshare and YouTube Start with Twitter for IR purposes Consider a blog and/or Facebook only if sufficiently staffed in IR department

34. Social media best practices for investor relations Only disclose material information on social media that has already been disclosed through traditional channels Use Twitter and other social media to announce news releases, IR conference appearances, webcasts, other news Monitor social media to watch for rumors, false information that could impact stock prices 29

35. North American resources Q4 blog: http://www.q4blog.com/ IR Web Report: http://www.irwebreport.com/ Mashable: http://mashable.com/ Brian Solis blog: http://www.briansolis.com/ IR Café blog: http://ircafe.com/IR Musings blog: http://investorrelationsmusings.blogspot.com/

36. For more information Dave HoganAbilene, Texas, USAdhogan@ffin.com325-660-5249Twitter: @dahoganLinkedin: http://www.linkedin.com/in/dahogan76