This presentation is from the SNL Financial Bank Investor Relations Symposium in New York on March 17, 2010. It describes how investor relations departments at banks and other financial services companies can incorporate social media tools into their investor relations and corporate communication programs.

1. Leveraging Media, Communications and Technology: Social Media and IR Dave Hogan, APR, CFP SNL Financial Bank Investor Relations Symposium March 17, 2010 New York, NY

2. What is social media?

3. Social media tools for investor relations

4. Social media changes are revolutionary “These changes (social media) are even bigger than those of 1928 (radio) and 1960 (TV).” Merrie Spaeth, Spaeth Communications, Texas Banking Magazine, August 2008 4

6. Conversation: Social media is about creating two-way dialogue with employees, customers, investors and other audiences.

7. Cost-effective: Social media expands the communication channels at nominal added cost.5

8. Social media benefits banks “Banks are increasingly realizing the need to implement a social media solution in order to differentiate themselves from the competition and to take an early stake in winning over the hearts and minds of the social network generation.” Jesse Torres, “Community Banker’s Guide to Social Network Marketing,” December 2008 6

9. Social media supports the role of investor relations NIRI defines investor relations as “a strategic management responsibility that integrates finance, COMMUNICATION, marketing and securities law compliance to enable the most effective TWO-WAY COMMUNICATION between a company, the financial community and other constituents … ”Source:National Investor Relations Institute

10. Why should bank IROs bother with social media?

12. Most analysts, investors fit into prime age group for social media (18-55)

14. Social media’s growing influence Question: Do you think that New Media such as blogs and social networking sites will play an increasingly important role in investment decisions in the future? Yes, definitely 22% Yes, probably 41% Conclusion: The majority of institutional investors (63%) think social media will play an increasingly important role in investment decisions in the future. Source: Brunswick Group survey, September 2009

15. Reg FD still applies Social media is not a substitute for traditional forms of disclosure Apply same policies and procedures to social media that you do to other disclosure channels Social media’s risk level similar to IR phone calls, e-mails and one-on-one conversations

16. How to implement social media into your bank’s investor relations program

17. Step one: monitor social media

18. Tools for monitoring social media

19. Step two: it’s all about Twitter

20. Twitter is most popular IR social media service Twitter use for IR grew 175% last year (Q4 Web Systems) Twitter easiest to set up and use Twitter ideal for announcements such as earnings, conference calls, webcasts

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27. Step three: consider blogs and Facebook

28. Blogs and Facebook for IR Blogs offer more depth of content than Twitter; no 140-character limit Blogs are most time-consuming social media tool Despite popularity, Facebook not widely used for IR

31. Leveraging online videoDell includes video of CFO discussing earnings results each quarter on its IR blog and on YouTube

34. Step four: leverage your work with sharing sites

35. Sharing sites expand reach of existing IR information Use social sharing sites to leverage existing disclosure items and expand your audience

37. Social media best practices for investor relations Only disclose material information on social media that has already been disclosed through traditional channels. Use Twitter and other social media to announce news releases, IR conference appearances, etc. Monitor social media to watch for rumors, false information that could impact stock prices. Leverage existing IR work with sharing sites. 34

38. Social media action steps for bank IROs Begin systematic monitoring now Create a social media policy for employees Open personal Twitter, Facebook accounts and get familiar with how they work Start reading blogs

39. Social media action steps for bank IROs Add sharing features to your IR Web site Leverage existing presentations, videos Start with Twitter for IR purposes Consider a blog and/or Facebook only if sufficiently staffed and have tech savvy