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HALLU
JAPANESE FASHION BRAND
May 2015 - CEO Daisuke Ishii
Q: HAVE YOU BOUGHT
AMERICAN FASHION BRAND
BEFORE?? >> YES!
Q: HAVE YOU BUOUGHT
JAPANESE FASHION BRAND
BEFORE?? >> NO!
THIS IS
A BIG OPPORTUNITY!
PROBLEM:
MARKET DOES NOT EXIST!
WE’RE CREATIVE T-SHIRTS BRAND!
VALUE:
1.ACCESSIBLE PRICE
2.CREATIVITY
3.MADE IN U.S.A.
PROBLEM:
JAPANESE FASHION IS
SUPER EXPENSIVE!!
$100 $140
C.D.G.BATHING APE
EXAMPLE: BATHING APE
T-SHIRTS = $100
Factory
$13
Distributor
+$70
Wholesale
+$26
Customer
$100
WE SHOULD CHANGE
THIS!
WE SELL T-SHIRT AT $25
75% CHEAPER
Factory
$13
Brand
+$12
Customer
$25
MARGIN IS $12
TRANSPARENCY IS IMPORTANT
VALUE:
1.ACCESSIBLE PRICE
2.CREATIVITY
3.MADE IN U.S.A.
POO     GEISHA
CREATIVE!SO CUTE!
INSTAGRAM CREATIVE PICS
VALUE:
1.ACCESSIBLE PRICE
2.CREATIVITY
3.MADE IN U.S.A.
MADE IN U.S.A
DESIGN
PRINT
T-SHIRT
CHEAPER THAN
IMPORT FROM
JAPAN
TRACTION
KIDROBOT SAN FRANCISCO
NOW SELLING HALLU!
SKATEBOARDERS IN SF
LOVE HALLU!
WE ARE IN ACCELERATOR
“ONE TRACTION”
May June July
Bootcamp Bootcamp
Seed Round
$$$$$
PLEASE VISIT
WWW.HALLU.CO
THANK YOU!!

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hallu - Japanese Fashion Brand Pitch May 2015