US Fashion Tech Trend Report for Japanese Fashion Tech people. Jenio U - Seminar on 25th Nov 2014 by Daisuke Ishii (Founder & CEO)

1. US
Fashion
Tech
Trendຮᙉ఍
Vol.1
2014/11/25
ᰴᘧ఍♫䝆䜵䝙䜸㻌௦⾲ྲྀ⥾ᙺ♫㛗
▼஭㻌኱㍜

2. ௒᪥䛾┠ⓗ
• ᡂ㛗ⴭ䛧䛔⡿ᅜ䛾Fashion
Tech䛾䝡䝆䝛䝇䝰䝕䝹
஦౛䜢㏻䛨䛶䚸᪂䛯䛺䝡䝆䝛䝇❧䛱ୖ䛢䞉⌧≧ᨵၿ
䛾䝠䞁䝖䜢ᚓ䛶㡬䛝䛯䛔䟿
• ㉁␲ᛂ⟅䛻䜘䜚䚸䛤せᮃ䛻ྜ䜟䛫䛯䝜䜴䝝䜴䜢ᥦ
౪䛧䛯䛔䚹(䛔䛴䛷䜒㉁ၥ⤖ᵓ䛷䛩䟿䠅
• 䝛䝑䝖䝽䞊䜻䞁䜾䛸䚸௒ᚋ䛾᝟ሗ஺᥮䛾䛯䜑䛾
facebook
groupస䜚
• ➨஧ᅇ䛾䝔䞊䝬䜰䜲䝕䜰

3. ௒᪥䛾ཧຍ⪅
:
⯆࿡䝞䝷䝞䝷䟿
• 䝕䝄䜲䝘䞊
• ኱ᡭ䜰䝟䝺䝹
• 䜺䝏䛾䜶䞁䝆䝙䜰
• Web䛾䝁䝇䝯䝃䞊䝡䝇♫㛗
• 䝣䜯䝑䝅䝵䞁ዲ䛝Ꮫ⏕
• 䝣䜯䜲䝘䞁䝇䛾䝥䝻(ඖ኱ᡭVC)
• Fashion
Media఍♫
• 䝇䜴䜵䞊䝕䞁ே䝕䝄䜲䝘䞊(᪥ᮏㄒ↓⌮䟿➗䠅

4. 䜟䛛䜚䜔䛩䛔ụୖᙲ䛥䜣ⓗゎㄝ䟿
ᡂ㛗㡿ᇦ䛾䝡䝆䝛䝇䜰䜲䝕䜰䟿

5. ⮬ᕫ⤂௓
• ி㒔኱Ꮫ
1994-­‐1998
Fashion䛻䛿䜎䜚Ꮫᰯ⾜䛛䛪
• 㼁nited
Arrows
1995-­‐1998
(㈍኎䝞䜲䝖)
• ఀ⸨ᛅၟ஦
1998-­‐2009
(䝻䞁䝗䞁䞉䝭䝷䝜䠅
• ✵᝿⏕ά
2010
(ᮾி㟁ຊ䞉↓༳Ⰻရ䞉LEGO)
• Kolors㉳ᴗ
2011-­‐
(䝉䝺䜽䝖䝅䝵䝑䝥䞉໭Ḣ㞧㈌)
• 䜶䝙䜾䝰(BUYMAᴗົጤク)
2013-­‐2014
(EC)
• ᰴᘧ఍♫䝆䜵䝙䜸タ❧
2014
(㍺ฟEC)

6. ⤒Ṕ䠖Offline
50%
:
Online
50%

7. ఀ⸨ᛅ:
Paul
Smith
7ᖺ㛫ᢸᙜ
ᖺၟ400൨෇

8. ఀ⸨ᛅ䝭䝷䝜䠖Ḣᕞ䝤䝷䞁䝗㛤Ⓨ
Men’s
/
Lifestyle

9. ఀ⸨ᛅ䝭䝷䝜
Ḣᕞ䝤䝷䞁䝗㛤Ⓨ:
Women’s

10. US
Fashion
Tech
Startup
஦౛
䝡䝆䝛䝇䜰䜲䝕䜰䛾䝠䞁䝖

11. Video䜢ほ䜎䛧䜗䛖䟿
㻔youtube
concept
movie)

12. NetFlix
for
Fashion
㼀SUTAYA
Discass䛾
஺᥮䛧ᨺ㢟䝰䝕䝹
ᐃᮇ㉎ධ

13. Le
Tote
(Google
Ventures)

14. Media
䜒䛖⣬䛾㞧ㄅ䛿せ䜙䛺䛔䟿

15. Refinery29
Web
Magazine
/
ᗈ࿌཰┈䝰䝕䝹

16. VerCcal
Commerce
䝛䝑䝖┤㈍ᆺ䝤䝷䞁䝗
୰㛫䝬䞊䝆䞁䜢๐㝖

17. Everlane
(Margin
Cut
x
Eco
x
Luxury㻕

18. 㛩ヰఇ㢟
䝣䜯䝑䝅䝵䞁䛸䝛䝑䝖䛾
㐲䛔㐲䛔㊥㞳(➗)

19. Search
SoluCon
䝴䞊䝄䞊䠙ၟရ᥈䛧䜔䛩䛔
EC=኎ୖቑ䝒䞊䝹

20. ASAP54
(⌧≀䛛䜙EC䜢䝃䞊䝏㻕

21. Wearable
Tech
Watch/Glass/Ring

22. Pebble
–
Smart
Watch

23. CrowdFunding
ୡ⏺᭱㧗グ㘓㻌10M$
US䛾Kickstarter䚸
䝥䝺䜸䞊䝎䞊䛷10൨෇䜢㞟䜑䜛
$99,
$199䛾2䝰䝕䝹
5000✀㢮䛾iPhone/Android䜰䝥䝸
ḟ䛾ẁ㝵䛷䜹䝷䞊໬䚸
᪥ᮏㄒ໬ᑐᛂ
Rolex䛻䜒Cibzen䛻䜒⯆࿡䛺䛧
All
E-­‐Commerce䛷඲ୡ⏺䛻኎䜛
䝟䝛䝹䛿SHARP䛛䜙㈙䛳䛶䛔䜛
Founder
Eric䛿SONY኱ዲ䛝

24. Wielebee
(Google
Ventures)

25. PICT
(⮬ศ䛷䝁䞁䝔䞁䝒䜢సᡂ䠚䝁䝭䝑䝅䝵䞁)

26. Shoplar
–
Mobile
㻯oupon
᪥ᮏ䛻䛿Mobile≉໬ᆺ䛿䛺䛧
(Groupon/Retail
Me
Not
NASDAQ)

27. 㻿telladot
–
Jewelry
Trunk
Show
EC䛰䛜㈍኎䜶䞊䝆䜵䞁䝖䜢௰௓䛧䛶㈍኎

28. 㻼opSugar
–
Fashion
Search
Engine
᪥ᮏ䛷䛔䛖౯᱁䝁䝮ⓗ䛺䜒䛾
䜹䝔䝂䝸䞊䜢⤠䜛䛸ᡂຌ䛧䛭䛖

29. 㻌The
Fashion
-­‐
Search
Engine
1.7M$㈨㔠ㄪ㐩(Nov
2014)

30. 㻿tyleup
(YC-­‐䝁䞊䝕䜱䝛䞊䝖᥎⸀)

31. Houzz
–
Interior
Media+EC
ieomo䛿DeNA䛜20൨෇䛷㈙཰

32. Move
Loot
:
ᐙල䛾䝣䝸䝬(GV)

33. 㼁㻿㻌㻲㼍㼟㼔㼕㼛㼚㻌㻱㻯
ᮍ᮶ᒎᮃ

34. Fashion
Tech
㻌ᡂ㛗㡿ᇦ
䝛䝍
Fashion
Tech
ᴗ⏺඲య
Amazon
/
Rakuten
ZOZO
኱ᡭ䛸ᡓ䜟䛺䛔
᪉䛜䛔䛔
ᡂ㛗㡿ᇦ
SmartPhone
O2O/
OmniChannel
Serendipity
Cross-­‐Boarder
Business
Plan
Target
x
Value
ၥ㢟ゎỴ

35. McKinsey
x
eBay
Youtube
㻱㻙Commerce
ᮍ᮶䛾ྍ⬟ᛶ䛻䛴䛔䛶
Title:
can
e-­‐commerce
inspire㻫㻌/
omini
everything
/

36. eBay䛸䛿䠛
ୡ⏺᭱኱䛾Online
Marketplace

37. eBay䛾ྲྀ䜚⤌䜏㡿ᇦ
• Serendipity
=
ᖾ㐠䛾അ↛䛾₇ฟ
• OmniChannel
=
䝸䜰䝹ᗑ⯒䛸䛾⼥ྜ
• CrossBoarder
=
ᅜ㝿ྲྀᘬ

38. ᛮ䛔䛜䛡䛺䛔ၟရⓎぢ䛾䝽䜽䝽䜽ឤ
Can
e-­‐commerce
inspire?
௒䜎䛷䛾EC:
-­‐᳨⣴(ရ␒/䜹䝔䝂䝸/䝤䝷䞁䝗)
-­‐䜸䝇䝇䝯ᶵ⬟䜒Fashion䛸┦ᛶᝏ
䛔䠇ᢏ⾡䜒Ⓨᒎ㏵ୖ
䛣䜜䛛䜙䛾EC:
-­‐Serendipity(അ↛䛾ᖾ㐠䠅
-­‐Inspirabon(่⃭)
-­‐Emobon(ឤ᝟䛻ッ䛘䜛䠅
-­‐Imaginabon(᝿ീຊ䠅
ୗ໭ἑ䜢䜆䜙䜆䜙Ṍ䛟㠃ⓑ䛥

39. 䝽䜽䝽䜽ឤ䛾஦౛
Fancy
㻰iscovery
Commerce
㻿martphone
㻲ab
㻯urabon
㻯ommerce

40. 䝺䝁䝯䞁䝕䞊䝅䝵䞁䛾䛭䛾ḟ
Tinder
UI䛜ὶ⾜୰
Tinder
=
Dabng
app
1᪥1000୓䝬䝑䝏䞁䜾 Kwoller
=
Shopping
app

41. Online
vs
Offline䛾ቃ┠䛿䛺䛔
Commerce EC
Commerce EC
2012
䝸䜰䝹ᗑ⯒䛸
E-­‐Commerce䛿
ู≀䛰䛳䛯
2014
䝸䜰䝹ᗑ⯒䛸
E-­‐Commerce䛿
䜋䜌ྠ୍
౛䠅ᐇᗑ⯒䛾䜹䝍䝻䜾ⓗ
఍♫⤂௓ⓗ䠚䝛䝑䝖䛷᮶ᗑ
Blog/SNS䛷᝟ሗⓎಙ

42. 㞀ቨ䜢ゎỴ䛩䜛䛸ᕧ኱ୡ⏺ᕷሙ䛷ᡓ䛘䜛
᪥ᮏ
1.3൨ே
ⱥㄒᅪ
18൨ே
୰ᅜㄒᅪ㻌13൨ே
䝇䝨䜲䞁ㄒᅪ
4൨ே
䝻䝅䜰ㄒᅪ
3൨ே
䝣䝷䞁䝇ㄒᅪ
2൨ே
㞀ቨ
㏻㈌
ゝㄒ
ἲᚊ
PayPal
ゎỴ῭
ಙ⏝
Ỵ῭
(ebay
group)

43. US᝟ሗ䝋䞊䝇䜎䛸䜑

44. Silicon
Valley᭱኱䛾VC
-­‐
Sequoia

45. Y
Combinator
US᭱㧗䝺䝧䝹䛾Incubator

46. Andreessen
Horowitz
–
US䛾VC

47. 500
Startups
–
US䛾Incubator

48. Crunch
Base䛻Fashion
Startups2800௳

49. Y
Combinator
–
㼅C
List䛻඲᝟ሗ