Presentation for CARL Information Technology Interest Group.

1. CHECKING-IN VERSUS
CHECKING-OUT:
using location based social networking
You are here!
Danielle Kane
Research Librarian for Emerging Technologies and Service Innovation
@ UC Irvine Libraries

2. GOALS OF THE SESSION
 Services like Foursquare are location -based social networking
websites for mobile devices. Users "check in" at venues and offer
tips or reviews about the location. Check -ins can award user
points, sometimes "badges", and even " Mayorships" for a
location.
 This session will cover how to claim/create sites in Foursquare and Yelp
 How to manage the site
 Statistics provided
 Ideas for how to use these services with your library patrons

3. ROLES YOU CAN TAKE
 Ignore: Not try to control the site, let library users do
what they will
 Passive: Create an account, claim your site(s), correct
information, moderate

 Active: Create, claim, correct, moderate, and connect

4. UCI GEOLOCATION PILOT
 Started with 4 services in 9/2011
 Foursquare
 Yelp
 Gowalla
 Google Places
 Currently mainstreaming two services
 Foursquare
 Yelp

5. FOURSQUARE
http://business.foursquare.com/busin https://foursquare.com/
ess-tools/overview

6. CLAIM YOUR LISTING

7. CLAIM YOUR LISTING
Steps:
 “Do you manage this location?
Claim here” link
 You’ll be asked to enter your
phone number
 automated system will call you and
you will be asked to state both your
name and the name of your business
 To gain instant management access
of your listing, you can choose
Expedited Verification. It requires
a one-time fee of $1
 OR proceed with verification
through postal mail (3 -4 weeks)
http://support.foursquare.com/entries/21376233-Claim-Your-Business-On-Foursquare

9. TRACK STATISTICS

10. UCI LIBRARIES CHECK-IN GROWTH

11. Description
 Get more customers walking through the door with Foursquare’s
free app for businesses! Post photo updates, manage specials,
view analytics, and more. For business owners, this app is a
handy sidekick that lets you:
✓ Attract customers by posting beautiful photo updates.
✓ Share Foursquare updates on Facebook and Twitter.
✓ View your location's recent check-ins.
✓ Drive traffic to your stores with Foursquare specials.
✓ Learn more about your recent and most loyal customers.
 Have more than one business or location? This app helps you
manage them all.

12. YELP
https://biz.yelp.com/ http://www.yelp.com

14. FIND YOUR BUSINESS

15. VERIFICATION
https://biz.yelp.com/signup/pfoC8UTk4U_Qoo
_p0USsVA/call?fsid=MqOMFP59a8hMajzPO1u-
zw

16. BUSINESS OWNERS

17. STATISTICS: USER VIEWS

18. STATISTICS: USER ACTIONS

19. UCI LIBRARIES STATISTICS
 Ayala Science Library
 33 reviews, 4.5 star rating, 222 check-ins
 Langson Library
 15 reviews, 4.0 star rating, 122 check-ins
 Gateway Study Center
 17 reviews, 3.0 star rating, 109 check-ins
 Grunigen Medical Center
 2 reviews, 4.5 star rating, 0 check-ins

20. IDEAS FOR USING GEOLOCATION
 Promote!
 spotlights, icons on web pages, digital singage, post
on Facebook
 Acknowledge
 Give out prizes to Mayors
 Give out prizes during finals to students who check -
in
 One library had a semester -long contest for the
chance to win a highly -coveted individual study
room in the library during finals week
 Play games through Foursquare

21. THANKS & QUESTIONS