The document discusses strategies for creating effective multimedia content and managing social media campaigns. It provides tips for taking good photos with a phone by following rules of composition, lighting and using tools like rule of thirds. Specific advice is given for lighting indoor and outdoor photos. Guidelines are presented for creating engaging "flat lay" photo compositions and video content to drive social media engagement. Methods are outlined for editing images and presenting an appealing Instagram feed.
6. david@dakinane.com
5 point social media plan
Managing a Social
Media campaign
Have
clear
goals
Why
would
anyone
share?
Tell a
story
quickly
Create
visual
impact
Have a
plan –
stick to it
Emotional
response
Information at
the right time
Promoting
others
Know what to
say
Post regularly
- predictably
Plan content
in advance
Tailor content
Drive website
traffic
Create a
bigger
presence
Set limits
Use relevant
images
Use video
1 = 1000!
24. david@dakinane.com
Choose and object to photograph then:
• Compose a photo using rule of thirds, add some props
• Do variations for different platforms 16:9/Square
• Don’t forget parallels and parallax
• “De-clutter” the background
• Consider your tonal range – complimentary colours
• Repeat the exercise, consider how you could change the angle, your
position, its location to improve/alter the image
25. david@dakinane.com
Using the sun
Warm tones
soft light
Long shadows
Warm tones
soft light
Long shadows
Cool tones
Harsh light
Short shadows
DawnDusk
3-4 hours after
3-4 hours before
31. david@dakinane.com
“Flat Lay” layout principles
1. Overhead shot
2. Make the composition look “casual”
3. Use composition rules
1. Rule of thirds
2. Leading lines
4. Use daylight or daylight lights
5. Use of plants is very in!
6. Its OK to let objects bleed out of frame
32. david@dakinane.com
April 2018 Algorithm updates
How Instagram rewards content
1. Flat layout content is very popular = engagement = likes/comments
2. Video content
3. Response to comments within 60 minutes of posting
4. 5 unique hash tags – mix up your tags too – Use groups to manage
5. Follow hashtags
6. Build a community – engage with it
34. david@dakinane.com
Choose some objects and create a flat lay composition
• Use rule of thirds to lay out
• Use leading lines
• Repeat the exercise, consider how you could change the angle, your
position, its location to improve/alter the image