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MOBILITY 
Damian Hamilton 
accelerate your ambition 
Delivering Better Business Outcomes 
through Innovation in IT
Mobility Creates Real Opportunities for Business Development 
accelerate your ambition 2 
 Product Innovation 
 Customer Engagement 
 Diversification 
 Collaboration 
 Service Improvement 
 Customer Alignment
People Retention 
 Efficient Business Processes 
 Increased Support Availability (IT) 
 Sustainable Workspace 
 Single Point to Multi Device 
 Costs Reduction in Real Estate 
accelerate your ambition 3 
And Real Opportunities for Business Operations
Business 
Development 
Application Redesign for Mobile 
Interface and Service Improvement 
“Insurers [are]…jumping on the mobility bandwagon…They’ve realized that 
investments in mobility are essential for keeping pace with competitors” 
– Insurers Move on, Customers Get their Groove, R. Juneja, Everest Group, 2014 
Usage based insurance (UBI) 
through telematics 
More effective claims processing 
Sales force automation through 
enterprise mobility deployment
Innovation Strategies through SaaS 
designing the Future Digital Bank 
Business 
Development 
“Banks that recognize they do not have to create any financial products, they 
just need to deliver them in the most customer intimate way.” 
- Banking On Demand: The Customer-Focused Bank, Chris Skinner, SAP, 2014 
Treasury Operations 
Management (B2B) 
Budgeting integrated with 
social media 
Microfinance platforms 
providing Peer2Peer financing
Multi Device Support leveraging 
Hybrid Desktop for Business Efficiency 
“Large enterprises will likely embrace several device types, in order to optimise 
the productivity of all their different user segments.” 
- Eight Steps to Evolving Your Desktop Virtualisation Strategy, Kevin Leahy 
Move from Single Point of 
Access to Multi Device 
Increased Availability from IT 
Operations 
Support for Legacy Desktop, 
Mobile and Cloud Applications 
Multi-tenancy Support 
Business 
Operations
How Can you enable Mobility 
for your Enterprise?
accelerate your ambition 8 
The Enterprise Mobility Ecosystem 
End Users 
Administration / 
Support 
Executive/ 
Management 
Knowledge 
Worker 
Task Worker 
Road Warrior 
Devices 
Laptops 
Tablets 
Handsets 
Operating 
Systems 
Connectivity 
3G, 4G, LTE 
WiFi 
WiMAX 
NFC, RFID, 
etc 
Enterprise 
Services 
App Catalogue 
Device 
Management 
Security Services 
Desktop 
Virtualisation 
File Sharing 
Telecom Expense 
management 
Business 
Services 
Rack 
Storage 
Routers  
Switches 
Servers 
Security 
Infrastructure 
Virtualisation 
Business 
Aligned Apps 
CRM 
ERP 
User Experience 
Productivity 
Services 
Enterprise 
Messaging, 
Voice  Video 
Web 
Collaboration 
Enterprise 
Social 
Networking 
Search 
Knowledge 
Portals 
Infrastructure
Unwrapping the Enterprise Mobility Ecosystem 
Devices and Connectivity 
Application Services 
Infrastructure 
Administration Executive Knowledge Worker Task Worker Road Warrior 
End Users
User Profiling will define Device and Application Strategy 
Devices and Connectivity 
Administration Executive Knowledge Worker Task Worker Road Warrior 
End Users
Application Portfolio Mapping aligns Infrastructure to Devices 
Application Services 
Fast Tactical Strategic 
Desktop  Application 
Virtualisation 
Legacy app compatibility 
Desktop Refresh 
Mobilise a process not an 
entire system 
Access CRM 
Status of Processing 
Native Mobile Applications 
Mobile first: application process 
completed on tablet 
The Goal 
Provide end users with the applications they need, seamlessly across all devices.
Conventional and Next Generation deployment of Applications 
Infrastructure 
In-House Platform 
• Converged Infra – VSPEX, vBlock, EVO 
• Managed Storage Platform – MSDC 
• Multi-Tiered Storage – VIPR, Isilon 
• Archival and Backup – DataDomain, Networker 
IaaS, PaaS, or SaaS delivered 
• Public, Private or Hybrid Cloud – MCP 
ITaaS 
• Private or Hosted Cloud Service – 
VSPEX, vCloud, MS, OpenStack, Others 
• Fully Managed Hosted Cloud Services
Infrastructure based on the Next Generation Data Centre 
Infrastructure
Next Generation Data Centre enabling Next Generation Data Centre enabli nRgig Rhitg Shotu Srcoiungrcing 
Headquarters Internet 
Beyond the boundary 
Data Centre 
Guest 
Branch 
Mobile 
Enterprise 
WAN 
Workload A 
Current enterprise boundary / scope / control 
Optimisation 
Visibility 
and 
control 
Differentiated 
service 
Internet Perimeter 
Security 
Authentication 
Security 
DC Network 
Virtualisation 
Cloud Provider 
Cloud Provider 
Workload B 
Workload C 
Data 
Centre(s) 
1. So which Services to we need to 
extend beyond the Boundary 
2. Is there anything we should be doing 
in our Enterprise WAN to get ready?
DD enabling Business Outcomes for 
Clients through Platforms and IT Services
the starting point 
Develop a User Profile and Device Strategy 
Map your Applications to your Infrastructure 
Create a Business Case to enable a 
‘Next Generation’ approach to Mobility

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EMC forum 2014 mobility and ngdc

  • 1. MOBILITY Damian Hamilton accelerate your ambition Delivering Better Business Outcomes through Innovation in IT
  • 2. Mobility Creates Real Opportunities for Business Development accelerate your ambition 2 Product Innovation Customer Engagement Diversification Collaboration Service Improvement Customer Alignment
  • 3. People Retention Efficient Business Processes Increased Support Availability (IT) Sustainable Workspace Single Point to Multi Device Costs Reduction in Real Estate accelerate your ambition 3 And Real Opportunities for Business Operations
  • 4. Business Development Application Redesign for Mobile Interface and Service Improvement “Insurers [are]…jumping on the mobility bandwagon…They’ve realized that investments in mobility are essential for keeping pace with competitors” – Insurers Move on, Customers Get their Groove, R. Juneja, Everest Group, 2014 Usage based insurance (UBI) through telematics More effective claims processing Sales force automation through enterprise mobility deployment
  • 5. Innovation Strategies through SaaS designing the Future Digital Bank Business Development “Banks that recognize they do not have to create any financial products, they just need to deliver them in the most customer intimate way.” - Banking On Demand: The Customer-Focused Bank, Chris Skinner, SAP, 2014 Treasury Operations Management (B2B) Budgeting integrated with social media Microfinance platforms providing Peer2Peer financing
  • 6. Multi Device Support leveraging Hybrid Desktop for Business Efficiency “Large enterprises will likely embrace several device types, in order to optimise the productivity of all their different user segments.” - Eight Steps to Evolving Your Desktop Virtualisation Strategy, Kevin Leahy Move from Single Point of Access to Multi Device Increased Availability from IT Operations Support for Legacy Desktop, Mobile and Cloud Applications Multi-tenancy Support Business Operations
  • 7. How Can you enable Mobility for your Enterprise?
  • 8. accelerate your ambition 8 The Enterprise Mobility Ecosystem End Users Administration / Support Executive/ Management Knowledge Worker Task Worker Road Warrior Devices Laptops Tablets Handsets Operating Systems Connectivity 3G, 4G, LTE WiFi WiMAX NFC, RFID, etc Enterprise Services App Catalogue Device Management Security Services Desktop Virtualisation File Sharing Telecom Expense management Business Services Rack Storage Routers Switches Servers Security Infrastructure Virtualisation Business Aligned Apps CRM ERP User Experience Productivity Services Enterprise Messaging, Voice Video Web Collaboration Enterprise Social Networking Search Knowledge Portals Infrastructure
  • 9. Unwrapping the Enterprise Mobility Ecosystem Devices and Connectivity Application Services Infrastructure Administration Executive Knowledge Worker Task Worker Road Warrior End Users
  • 10. User Profiling will define Device and Application Strategy Devices and Connectivity Administration Executive Knowledge Worker Task Worker Road Warrior End Users
  • 11. Application Portfolio Mapping aligns Infrastructure to Devices Application Services Fast Tactical Strategic Desktop Application Virtualisation Legacy app compatibility Desktop Refresh Mobilise a process not an entire system Access CRM Status of Processing Native Mobile Applications Mobile first: application process completed on tablet The Goal Provide end users with the applications they need, seamlessly across all devices.
  • 12. Conventional and Next Generation deployment of Applications Infrastructure In-House Platform • Converged Infra – VSPEX, vBlock, EVO • Managed Storage Platform – MSDC • Multi-Tiered Storage – VIPR, Isilon • Archival and Backup – DataDomain, Networker IaaS, PaaS, or SaaS delivered • Public, Private or Hybrid Cloud – MCP ITaaS • Private or Hosted Cloud Service – VSPEX, vCloud, MS, OpenStack, Others • Fully Managed Hosted Cloud Services
  • 13. Infrastructure based on the Next Generation Data Centre Infrastructure
  • 14. Next Generation Data Centre enabling Next Generation Data Centre enabli nRgig Rhitg Shotu Srcoiungrcing Headquarters Internet Beyond the boundary Data Centre Guest Branch Mobile Enterprise WAN Workload A Current enterprise boundary / scope / control Optimisation Visibility and control Differentiated service Internet Perimeter Security Authentication Security DC Network Virtualisation Cloud Provider Cloud Provider Workload B Workload C Data Centre(s) 1. So which Services to we need to extend beyond the Boundary 2. Is there anything we should be doing in our Enterprise WAN to get ready?
  • 15. DD enabling Business Outcomes for Clients through Platforms and IT Services
  • 16. the starting point Develop a User Profile and Device Strategy Map your Applications to your Infrastructure Create a Business Case to enable a ‘Next Generation’ approach to Mobility