The Un-Usual Suspects (wikis, open source, SaaS - with panelists)

THE UN-USUAL
SUSPECTS

ECM MEETS
WIKIS, SAAS,
OPEN SOURCE
Facilitated by Dan Keldsen
Director, Market Intelligence at AIIM
dkeldsen<at>aiim<dot>org
1
Friday, October 19, 2007 1

BRIEF HISTORY OF DAN
17 years of Marketing Experience
16 years of “ofﬁcial” IT Experience
Former Director of IT and CTO of Delphi Group for
13 years, also did Analyst and Consultant work
3.5 years working within Perot Systems ($3 Billion
annual revenue)
Who knew that voting for him meant I’d work for
him 12 years later?
Now co-heading AIIM Market Intelligence, leveraging
the 50,000+ member community of AIIM

WHAT’S HAPPENING IN
INFORMATION MANAGMENT
TODAY?


Infinite Choices,
Infinite Power

4

TOO MANY CHOICES
FOR SOLUTIONS


Equals Massive
Headache!

6

CHAOS
&
INDECISION


TRAPPED BY
I.T.?


BUT
CLIFF
THAT
NOTES:
DOESN’T
YES, IT
SELL
DOES!
BOOKS


WE’RE BUSIER THAN EVER


WE HAVE MORE
“INFORMATION” THAN
EVER BEFORE


ARE THE CHOICES I’VE
MADE HELPING MY
BUSINESS?


WHAT DOES THE MARKET
THINK OF THE “NON-
TRADITIONAL” WORLD?


SURVEY SAYS...


IMPORTANCE TO YOU Critical/high Moderate Not at All HUH?
100%
I
M
P
O
75%
R
T
Enterprise 2.0,
A
N
Wikis, Blogs, RSS,
50%
C
SaaS,
E
Open Source
25%
Critical to Moderate
Over 60-70%
0%
KM

Innovation Mgmt.

SNA

WCM

Portals

DAM

SaaS

Open Source

BPM
Records Mgmt.

Enterprise Search

IA

IOA

Delivery
Content Security

Data Leak Prev.

Enterprise 2.0

Wikis,blogs,RSS

Collab.

Findability


YOUR UNDERSTANDING Expert/Good Familiar Vaguely None
100%
U
n
d
e
75%
r
Enterprise 2.0,
s
Wikis, Blogs, RSS,
t
a
SaaS,
50%
n
Open Source
d
i
Vague to No Understanding
n 25%
Over 50-70%
g

Tide is Rising Here
0%
KM

Innovation Mgmt.

SNA

WCM

Portals

DAM

SaaS

Open Source

BPM
Records Mgmt.

Enterprise Search

IA

IOA

Delivery
Content Security

Data Leak Prev.

Enterprise 2.0

Wikis,blogs,RSS

Collab.

Findability


CHASM TIME

THE MARKET IS NOT A SINGLE MASS
EARLY ADOPTORS
EARLY INNOVATORS
CHASM
LATE INNOVATORS
MAINSTREAM
LAGGARDS


TECHNOLOGY ADOPTION
STRATEGIES
Conservatives:
Pragmatists:
Stick with what’s proven!
Stick with the herd!

Visionaries:
Skeptics:
Get ahead of the herd!
Just say No!

Techies:
Just try it!


TECHNOLOGY ADOPTION
LIFE CYCLE
Main Street

Tornado

Early
Market
Chasm
Bowling Alley


DARWIN-TIME

OUT EVOLVING your competition is THE key
Don’t overrun the appetite of consumers/buyers and
accelerate off into no-man’s land
Mergers & Acquisitions are one route - expensive
What are the alternatives?


DEALING WITH DARWIN


BECAUSE IF YOU
DON’T...


YOUR COMPETITORS
ARE RUNNING 24/7,
EVEN IF YOU AREN’T...


BUT DON’T TAKE MY WORD
FOR IT...


SO,
WHAT’S HAPPENING IN
DELIVERY MODELS,
AND HOW CONTENT IS
CREATED TODAY?


THE UN-USUAL SUSPECTS

Alfresco - Open Source ECM
SocialText - Enterprise Wikis
SpringCM - ECM On-Demand


As Director of Services at Alfresco, Peter Monks is
responsible for leading Alfresco’s consulting services
organisation. Peter joined Alfresco in early 2007, and had
spent most of the previous decade working in the web
content management space, in both consulting (Avenue A |
Razorﬁsh,Vignette Professional Services,
PricewaterhouseCoopers) and product management
(Vignette) roles. Prior to that, Peter had specialised in 3 tier
client / server applications based on BEA’s Tuxedo product
line for ﬁnancial services organisations.

Jeff Brainard - With over ten years experience, Jeff Brainard is
experienced in messaging, collaboration and related security
technologies. Jeff is Director of Marketing at Socialtext, an
enterprise wiki company, where he manages the company's
outbound product marketing and lead-generation activities.
Previously, Brainard worked in senior sales and marketing
management roles at Reconnex, Mirapoint, AirFlash/Webraska
and Sun Microsystems.


Dan Carmel, CEO - brings more than 20 years of executive leadership experience to
SpringCM. Prior to joining SpringCM, Dan was an Executive in Residence at Foundation
Capital, a Silicon Valley Venture Capital ﬁrm. Before joining Foundation Capital, Dan served
as President and CEO of Itemﬁeld, which was acquired by Informatica in 2005, and before
that was Vice President and General Manager of the Legal / Professional Services business
unit, for Interwoven, one of the leaders in the Enterprise Content Management
market. Dan joined Interwoven as part of the successful merger between Interwoven and
iManage, where Dan was Vice President of Marketing and Business Development.

During Dan's career he has been an executive at several start-ups, where he was
instrumental in guiding new ventures to become market leaders in CRM (Vantive) Internet
Commerce (Selectica) and International Payments (Sonnet Financial).

Dan holds a BS and MS in Mechanical Engineering and Applied Mechanics from the
University of Pennsylvania and an MBA from the Stanford Graduate School of Business.


BACKGROUND TIME

STRAIGHT FROM THE
UN-USUAL SUSPECTS


Peter Monks
Director of Services at Alfresco


The People

John Powell, CEO
Former COO of BusinessObjects

John Newton, CTO & Chairman
Former Co-Founder of Documentum (now EMC)

Kevin Cochrane, VP of Product Management
Former VP of WCM at Interwoven

Matt Asay, VP of Business Development
Former VP of Open Source Strategy at Novell


Introducing Alfresco

Open Open source, open standards

Source Best-of-breed open source components

Enterprise-scale, enterprise-infrastructure,
Enterprise enterprise-control

Documents, records, XML, web content, images,
Content rich media, code …

Most experienced content management team in the
Management world, from Documentum and Interwoven


How Do We Make Money?
Open Source GPL Dual License Support and Multiple Channels
Distribution Services
● Low cost of ● Most popular ● Try before buy ● Telesales
distribution license
● Maintenance and ● Local integrators
● Global reach ● Protects support for
● Major SIs
embedding production use
● Community opportunities ● OEM embedding
development ● Certification &
indemnification


The Open Source Model
Really Works
600,000+ downloads
● 15,000 Registered Community
● 12,000+ installations

300+ customers
● Leading Governments, Banks,
Publishers, Education, Professional
Services

Industry Recognition
● Network World
● World Economic Forum
● EContent 100


Jeff Brainard
Director of Marketing at Socialtext


Introducing Socialtext Wikis:
New Tools for Creating & Managing Content

September 2007


McKinsey Global Survey 2007

Given hindsight, nearly two-thirds of companies surveyed would
have invested more or sooner in Web 2.0 technologies, like wikis.


McKinsey Global Survey 2007

In addition to internal collaboration, over half of companies surveyed
using Web 2.0 tools to interface with customers & partners.


Key Web 2.0 Findings

• 80%+ of CIOs surveyed cited efficiency as biggest motivator for
adoption of wikis & RSS. – Forrester, Fall 2006

• Wikis tap into collective knowledge, insights & creativity of
communities of people both inside & outside an organization to
drive faster creation of higher-quality content. – IDC, June 2007

• “With improved collaboration, we can tackle 16 to 20 new major
initiatives, rather than just one or two.” – John Chambers, CEO of Cisco

• Adoption of ‘critical mass’ of Web 2.0 technologies – blogs,
wikis, RSS, social networks – give enterprises biggest bang for
the buck. – Forrester, July 2007


Wikis Change How People Work

In the past… Today…
• Occupational spam; everyone is cc’d • Users digest information as needed
• Valuable info assets lost in the inbox • Business knowledge stored in the wiki
• Difficulty finding information • Search/tagging provides instant access
• Knowledge around exception handling lost with • All knowledge of processes & exceptions stored in
turnover the wiki
• Project status handled via scheduled meetings • Participants publish real-time status updates to
& concalls wiki
• Organizational silos prevent idea flow • Wikis enable cross-functional teams
• Partners & customers locked out of • Extranets enable deeper participation with
collaboration partners & customers

50% of all corporations will have wikis by 2009.

Internal ‘Wikipedias’ will go mainstream by 2010.


Socialtext – Wikis Everywhere

• Wikipedia-inside knowledgebase
• Group collaboration & innovation
• Project & process management
• Dynamic intranet & Sharepoint wiki

• Secure, shared workspaces
• Extended team collaboration
• Partner & supplier extranets

• Public knowledgebase
• Self-service portals
• Social communities
• Mobility


Socialtext Customers


KnowledgeWiki Screenshot

Summary view of RSS feeds
page content from any page

Add attachments
One-click search
Add links

Tags provide
greater context
Edit page & contribute to
discussion

Inter-workspace links to
relevant content
Add multimedia (images, videos, audio)


Symantec Wiki Knowledgebase

• “Wikipedia-inside”

• Company-wide knowledge
repository

• Dashboard view tailored to
user type/role

• “What’s New” summary for
communicating news

• Tagging associates products
into categories

• Instant access via search &
tag views

• Embed links, images &
multimedia content

Angel.com Public IVR Wiki
(www.socialtext.net/ivrwiki)


Dan Carmel
CEO at SpringCM


A Fresh Approach to
Enterprise Content Management

SpringCM in 5 Minutes
Dan Carmel, CEO


Who is SpringCM?
Experienced & dedicated team

Industry veterans from Open Text, Hyland, Interwoven,

Stellent, Filenet
Top tier funding: Foundation Capital


Market leading product

Enterprise class – true SaaS - broadest functionality


Innovative solutions development platform / strategy


Emerging market leader

Top industry partners


Over 100 companies in 15 months; many F500 names


KM World 100 Companies to Watch


Rapidly growing ecosystem of partners



Customer Pain
High Cost or Lost Productivity
 Paperless remains elusive
Many doc processes not automated


 No true “E” in ECM
– Most applications are departmental
 Incremental application cost high
– Require add-ons
– Customization, integration, PS
– Ongoing support, upgrades
 Challenging for IT outside of most pressing needs
– Large unmet need in corporations
– Medium businesses neglected
 High risk, long time to deploy


SpringCM: The SaaS Advantage
Complete software as a service means:

Broader functionality than deployed SW can deliver


Up and running in days – not months


Nothing to install


Low cost


Low risk – application fit, HW/SW and time/cost


Easy to administer


Easy to use


Easy to integrate – full web services API


Rapid releases – new functionality – responsive to needs


Greater insight into actual use patterns


Community - can be created



The Opportunity

For large established ECM providers

Use SaaS to target smaller opportunities


Partner to avoid internal conflicts


Service bureaus, MFPs, ISVs

Add SaaS to your offerings


Web services integration / DM utility on the web


VARs, Resellers

Partner and build solutions on SaaS platforms to gain SaaS

advantage for your business


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