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Methods are not robust for understandingcontext and relationships. 17
Cultivate polymaths Decision sciences Communication Anthropology sciences Psychologies Sociolinguistics Behavioral economics Organizational behavior Psychobiology Sociology Social neuroscience Social networks 18
The most successful userresearch methods for SxDcombine ﬁeld and testingtechniques 19
MethodsReviewing online proﬁles, connections in groups ininterviewsStories of how you metMulti-user sessions with people who have strong andweak tiesVideo diaries with retrospective reviewExperience sampling with SMS 20
Takes more timerecruiting, prep, session, analysis 21
Takes strong research design rather than templated, commodity usability testing 22
Takes deep thinking about questions to answer, and whatthe evidence will be that you have answers 23
Takes study of cohesiveness dynamicscollaboration, connections, networks, relationships 24
Where are you with planning? What we asked answered a business question 25
Who do you ask when you don’t know? Should have asked about context and relationships 26
Would have told us Who is part of planning and deciding Who is trusted Why these people are important Why they are trusted How planning happens 27