16. If voters don’t know what
is on the ballot
they are more likely to go to third-party
sources
they are less likely to show up at the right
polling place
they’re likely to undervote down-ballot
they are less likely to turn out
17. Website design problems are
well understood
sites are hard to find
find other sources
navigation reflects
department
don’t know where to go
labels are jargon
don’t know how to get to
content
dates and deadlines
are vague
don’t know when to act
graphics are gratuitous
get distracted or lost in the
site, lose trust
sites are not accessible
disenfranchisement
28. Ballot design problems are
well understood
split contests across columns
overvoting
there are responses on both
sides of names
overvoting
arrows rather than bubbles
marking incorrectly
formatting is inconsistent or
too consistent
undervoting
instructions are complicated
or lacking
all kinds of crazy things
voters don’t know how to
correct their ballots
lost votes
41. What’s on the ballot?
What are my options for voting?
absentee
what’s the
deadline to apply?
what do I have to
do to get one?
when is it due?
early voting
Election Day
where do I vote?
where do I vote?
42. what’s the
deadline to apply?
where do I vote?
what do I have to
do to get one?
when is it due?
who is in office now?
do I need ID to vote?
what’s the deadline for registering?
where do I vote?
70. Thank you
Rick Bond
Jared Spool
Cyd Harrell
David Cary
Ethan Newby
Rebecca Sherrill
Callie Wheeler
Frank Castro
Chelsey Glasson
Sandy Olson
Sara Cambridge
Nancy Frishberg
Laura Paajanen
Yelena Nakhimovsky
Beth Lingard
Whitney Quesenbery
Beth Pickard
71. And...
Andrea Moed
Doug Hanke
Kristen Johansen
Karen McGrane
Boaz Gurdin
Krysta Chauncey
Ashley Pearlman
Karen Bachmann
Donald A. Cox
Rosa Moran
Kamaria Campbell
Josie Scott
Paul Schreiber
Rachel Goddard
Jenn Downs
Samantha LeVan
Jacqui Adams
Kate Aurigemma
Michelle Milla
Erin Liman
Josh Keyes
Alessandra Brophy
Josh Bright
Andrea Fineman
74. Field Guides series
Research
supported by
MacArthur
Foundation
Research
supported by
MacArthur
Foundation
Research
supported by
MacArthur
Foundation
Research
commissioned by
EAC