14. If voters don’t know what
is on the ballot
they are more likely to go to third-party
sources
they are less likely to show up at the right
polling place
they’re likely to undervote down-ballot
they are less likely to turn out
15. Website design problems are
well understood
sites are hard to find find other sources
navigation reflects
don’t know where to go
department
don’t know how to get to
labels are jargon
content
dates and deadlines
don’t know when to act
are vague
get distracted or lost in the
graphics are gratuitous
site, lose trust
sites are not accessible disenfranchisement
25. Ballot design problems are
well understood
split contests across columns overvoting
there are responses on both
overvoting
sides of names
arrows rather than bubbles marking incorrectly
formatting is inconsistent or
undervoting
too consistent
instructions are complicated
all kinds of crazy things
or lacking
voters don’t know how to
lost votes
correct their ballots
36. Intent is loaded
Preparing to vote
Knowing what to
expect
Interacting with the
ballot
37. What’s on the ballot?
What are my options for voting?
absentee early voting Election Day
what’s the where do I vote? where do I vote?
deadline to apply?
what do I have to
do to get one?
when is it due?
38. what’s the where do I vote? where do I vote?
deadline to apply?
what do I have to
do to get one?
when is it due?
who is in office now?
do I need ID to vote?
what’s the deadline for registering?
66. Thank you
Rick Bond Jared Spool
Cyd Harrell David Cary
Ethan Newby Rebecca Sherrill
Callie Wheeler Frank Castro
Chelsey Glasson Sandy Olson
Sara Cambridge Nancy Frishberg
Laura Paajanen Yelena Nakhimovsky
Beth Lingard Whitney Quesenbery
Beth Pickard
67. And...
Andrea Moed Doug Hanke
Kristen Johansen Karen McGrane
Boaz Gurdin Krysta Chauncey
Ashley Pearlman Karen Bachmann
Donald A. Cox Rosa Moran
Kamaria Campbell Josie Scott
Paul Schreiber Rachel Goddard
Jenn Downs Samantha LeVan
Jacqui Adams Kate Aurigemma
Michelle Milla Erin Liman
Josh Keyes Alessandra Brophy
Josh Bright Andrea Fineman
69. Field Guides series
Research Research Usability and Civic Research
commissioned by commissioned by Life Project commissioned by
EAC NIST NIST
70. Coming soon
Designing Writing voter Guiding voters Poll worker
election education through the security best
department materials polling place practices
websites
Research partially Research partially From research Research to be
funded by funded by funded by EAC funded by the
MacArthur MacArthur and work by National Science
Foundation Foundation Design for Foundation
Democracy