Dana Todd

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Dana Todd has driven value for hundreds of companies since 1996, helping them find wisdom and success in integrated marketing. Dana has had an illustrious career in online marketing and search marketing, first leading interactive agency SiteLab; founding SEMPO and its training arm SEMPO Institute; and launching a startup called Newsforce that redefined digital advertorial and sponsored content. Most recently, she was SVP global sales and marketing for Performics, a Publicis agency, and CMO for Aftermath and SRVR LLC. Dana is a favorite speaker at industry conferences, and an opinion leader in national and industry news

digital marketing pr search engine marketing internet marketing search engine optimization seo public relations relations public search marketing news journalism media social retailing branded content branding strategy ad: advertorial blogging blogs connected cars internet of things wearables communication strategy marketing integrated marketing product marketing adwords retail trade data management google syndication and feeds merchandising social media e-commerce social shopping ecommerce banner ads display media strategy programmatic media buying display advertising analytics keyword research keyword marketing emetrics market research sem sempo google ads search industry search reputation sponsored content article marketing optimize press releases news search crisis management storytelling media keyword analysis keyword discovery ppc seo pr optimizing press releases storytelling content strategies corporate storytelling experience user mashup awareness brand engagement unit layout page tracking eye research writer editor journalist magazines newspapers new 2.0 content strategies online advertising network performance measurement newspaper ads communications

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About

Dana Todd

Presentations

Newsforce Customer Deck - 2009

PR R/Evolution

Eye Tracking Study: Newsforce Sponsored Content Units on Major Newspaper Sites

SEO for News Search and PR

Keywords, Keywords, Everywhere! Discovery, Analysis, and Strategies in Keyword Research

No More Passive PR!

Dana todd state of search-digital-east-09282011

Internet Summit - Preconference Training (2012)

Keywords are Key

Retrofitting Search Marketing Teams for Success in Display Advertising

The Psychology of Social Commerce

The Care and Feeding of Google Product Listing Ads (SMX West 2013)

Leadership Case Studies from CMO Dana Todd

A Simple Framework for Communication Strategy to Align Social, PR and SEO

The Future is Today - Preparing Your Marketing for Internet of Things

Likes

Silicon Valley 2.0: Lean Startup, Lean VC

Conversion Optimization - 6 Power Tricks of the Trade

Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise

The Convergence of Search & Social

Vertical Social Networks

Social Media ROI: Formulas & Conversion Optimization Tips

Performics Presidential Twitter Toss-up Infographic (#2 Debate Edition)

Emergence of Big Data in Digital Marketing

Performics Presidential Twitter Toss-up Infographic (#1 Debate Edition)

Performics Social Shopping Summary

ADTECHOPOLY

Digital Advertising Ecosystem 2010

Couponing in the Digital Age: A 360i Playbook for CPG Brands

4 Simple, Cheap tools for Africa (v2)

Culture

Skype- corporate identity_ how do we look

Taming the Social Media Beast - Social Media Analytics for Marketers

How to Develop an Enterprise Content Syndication Strategy

What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps

Web 2.0 for B2B Communications

Small is the New Big