It\'s really not that hard to do PR in a whole new way, and the payoffs are incredible. Learn about the opportunities, tactics and outcomes of optimizing not just press releases but having a comprehensive online strategy for PR and media relations.

1. Shooting Fish in a Barrel: SEO for Press Releases Dana Todd Executive Vice President, SiteLab SEMPO Board of Directors Presented for: Online Marketing Summit

4. 95 million unique visitors visit online news sites each month Source: comScore Media Metrix, Dec. 2006

5. Press Releases are in News Search

6. Bloggers Are New “Editorial Targets” There are over 70 million blogs, 140 times more than 4 years ago!

7. Blogs Rival Mainstream Influence

10. SEO-PR Posted Video to YouTube, added Multimedia to Release

11. They Pitched Bloggers & Mainstream Press

12. Generated 1,710 Stories + 393 Blog Posts for “Jill Carroll” Sources: Google News and Google Blog Search, Sept. 7, 2006

14. Biggest Surprise: One Blog = 3.4x More Traffic than ABCNews.com! Sources: The Huffington Post, Aug. 15, 2006, ABC News, Aug. 14, 2006

16. Generated 4,081 new links from 763 additional blogs Source: Technorati, Sept. 8, 2006

17. 4 Months Later…

21. Advanced Concepts

23. Social Media Newsroom Template Courtesy Shift Communications

26. SiteLab is a full-service Interactive Agency. We develop, manage & promote Web sites to bring integrated marketing success to medium and large companies around the globe. www.sitelab.com San Diego - New York