Websites are meant to help you meet your business goals. This presentation walks through 5-steps every website should take when building their website.
3. Hello. I’m Dan.
Co-Founder of myPocketMarketing
Marketing Director of Newmind Group
Inc
Co-Event organizer of TEDxKalamazoo
Instructor at WMU of Internet
Marketing
@DanDiggler
daniel@mypocketmarketing.com
5. B2C B2B
Convert on the website
Learn about company
Engage with the brand
Research the company
Identify & compare values
Learn about the solution/product
6. B2C organizations should
strive to convert users
directly on the website
B2B organizations should
spend time building social
proof and trust
15. Examples
Generate leads ----------------------------->
Make more money ----------------------------->
Increase brand awareness --------------------->
Generate ______ leads per month
Increase conversion rate to ________% in 2016
Boost sessions in Q1 for the {kalamazoo metro
area} to ________