Closing keynote for World IA Day Switzerland 2020

1. Warm Understanding
Dan Klyn

2. understandinggroup.com

8. 1851
8

9. 9

10. With The
Crystal Palace of 1851
the question of “how”
began at a public level
to take precedence over
the issue of “what”
— Kenneth Frampton (1973)

12. Equipped with a surplus
of means over ends.
— Kenneth Frampton (1973)
Art and architecture had
joined forces to celebrate
a new age of technology.
— Jeffrey Hart (1985)

13. Nothing has to be
or to remain as it is
or as it appears to be.
— Horst Rittel (1967)

15. 1939

16. The story we have to tell
is the story of this planned
environment. If we allow
ourselves, as members of a
great metropolis, to think
for the world at large, we
may lay the foundation for a
pattern of life which would
have an enormous impact in
times to come.
— Lewis Mumford (1935)

17. 17

18. 18

19. To avoid collapse,
a new innovation must be
initiated that resets the
clock, allowing growth to
continue and the
impending singularity
to be avoided.
— Geoffrey West (2017)

20. 1855
20

23. An uprooting of
perception from the
human body.
— J orge Otero-Pailos - (2013)

25. Qualitative distinctions
are implicitly called into
question once we start our
formal education and learn a
new system, Cartesian,
in which the spatial
relationship of things can
seem much more precise,
even as the quality of
location is safely ignored.
— Kent Bloomer & Charles Moore (1977)

26. [ “it depends” ]

29. Any two things equal in
price are equal in value.
Nothing is better than
anything that may
profitably or fashionably
replace it.
Forest = field = parking lot.
— Wendell Berry (2000)

30. 20% “profit” for growing 2x

34. Anxiety disorders
afflict 18% of Americans,
and millions more are
suffering from subclinical
generalized anxiety.
— Metropolis Magazine (2020)

35. The loss of rapport with
things that occurs in states
of depression...
— Martin Heidegger (1971)

36. Tis pleasant, through the
loopholes of retreat,
To peep at such a world,
to see the stir of
the great Babel;
and not feel the crowd.
— Wendell Berry (2000)

37. Tis pleasant, through the
loopholes of retreat,
To peep at such a world,
to see the stir of
the great Babel;
and not feel the crowd.
— Wendell Berry (2000)
Photo © David Peter S imon

39. What if architecture were
not defined by some
essential core but was
instead the name for a
practice that does
certain things?
That creates
certain affects?
— Michael S peaks (1999)

40. The purpose
of any architecture
is to ensure that the
worldness of the world
is systemically reinforced
in the relationships which
govern the thingness
of things.
— Me (Now)

42. In as much as any entity
within-the-world
is likewise in space
its spatiality will have
ontological connection
with the world

43. ONTOLOGY
TOPOLOGY
CHOREOGRAPHY
KLYN & RESMINI OTC MODEL (2019)

44. The classic pervasive
seduction to designers
has been to find a solution
instead of the truth.
— Richard S aul Wurman (1989)

46. When I try to solve a
problem I try to go
backwards.
— Richard S aul Wurman (1983)

47. Stakeholder Alignment
Content / Pages Audit
Usage Analysis
Ethnography
Contextual Inquiry
As-Is Journey Map

48. Ted J. Rau - Supporting Networks With Sociocracy (2018)

49. Things Relationships
Personas Archetypes
Sprint Walk
Simplify Clarify
Distinctness Relatedness
Narrow Encompass

50. Perhaps it would be better to look for once in awe
at what is here, not with great learnedness
but with warm understanding.
— Rudolf S chwarz (1938)

52. 25% reduction in
energy use for
growing 2x

53. We believe in growing the “ought” carefully from the “is”
— Denise S cott Brown

55. Warm Understanding
Dan Klyn