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Ahoy
mates!
 I’m
Daniel
social
media
 guru
social
media
juggler
wha?!




Uh?!
Startup Pirates
Startup Pirates
157.000.000
  results
Startup Pirates
Startup Pirates
Startup Pirates
Startup Pirates
“Daniel is going
  to teach our Pirates
  how to expose their
brand/company in this
marvelous world called
        Web 2.0.”
         Startup Pirates
Startup Pirates
Startup Pirates
“the dividing line
 between internet natives
& their elder generations is
whether or not you had sex
   or the internet rst”
                   F. Wilson
tip #1
don’t think 2.0.
 think digital!
{ }
anywhere
everywhere
  24/7
tip #2
Stop thinking like
   marketeers
Startup Pirates
Be human!
Fans      Investment


100




75




50




25




 0
 2007      2008    2009        2010
Fans             Investment


100




75
                  fuck
50

                  ROI
25




 0
 2007      2008           2009        2010
tip #3
“If you want to be
  boring, talk about
yourself. If you want to
  be interesting, talk
about something else.”
            Hugh Macleod
you          you
     =            ≠
your brand   your brand
you        you
     =          ≠
your brand your brand

         #win
tip #4
social
media
 guru
Listen
Engage
 Talk
Storys
please don’t yell!




listen. think.
pull a chair. start talking
engage. build relations
tip #4
nail your target

                     nd your audience
   set goals


tools of the trade
                     awareness customer
                                           relations
Questions?
Startup Pirates
ank you! :)




daniel@danielcaeiro.com
facebook.com/danielcaeiro
     @danielcaeiro
  blog.danielcaeiro.com
 danielcaeiro.tumblr.com

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Startup Pirates