AppLift is the leading mobile games marketing platform, focussed on freemium games. We bridge mobile game developers who wish to acquire loyal gamers with publishers that are able deliver these at high-quality and scale. So far, we partner with 100+ game publishers such as King, Wooga and EA and with 1000+ publishers. As freemium mobile games are sky-rocketing and consumers already play ø 55mins on their smartphones / tablets per day, we help publishers around the globe to substantially benefit from these dynamics: By complementing their digital products & services with compelling games. This not only complements and monetizes traffic, but much more leads to incremental subscribers, increased satisfaction / loyalty and thus ARPU. We are 65 people headquartered in Berlin with offices in San Francisco and Seoul

1. Mobile Games
Opportunity
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2. Intro to AppLift
• We promote mobile games from 90 of the top 100 game developers
• And are the largest traffic source for some of these, delivering more
installs than Facebook or Google on a global scale
• Serving their customers‘ demand for mobile games, we partner with
Carriers, OEMs and Media Houses/TV Channels
• This drives substantial on-top revenue for our partners
• We are 65+ FTEs backed by HitFox Group and Prime Ventures with
our HQ in Berlin and offices in San Francisco and Seoul
AppLift GmbH – www.applift.com
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3. The Mobile Games Market &
Users‘ Challenge
AppLift GmbH – www.applift.com
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4. As users love Mobile Games,
the industry is sky-rocketing
Worldwide Android Smartphone
time spent per app category1
News
2%
Entertainm
ent 10%
Social
Networking
26%
1)
2)
Playing
Ø 55 min /
day1
Rest
9%
Utilities
10%
# Mobile gamers2
Today
Games
43%
YoY growth
#129m
66%
#146m
38%
#412m
25%
Flurry 2012: Flurry reaches 1 billion monthly unique smartphone and tablet devices across iOS, Android and other platforms
Newzoo, Juniper, eMarketer, AppLift
AppLift GmbH – www.applift.com
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5. However, users need guidance to easily discover
the best games
Consumers challenge
+5k new games
each month
# 120k
Games in the
Apple App Store
# 240k
How to easily
discover the
best games in
this ocean?
Games at
Google Play
AppLift GmbH – www.applift.com
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6. Delight users by enabling
their easy game discovery within familiar
content – your digital products
AppLift GmbH – www.applift.com
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7. AppLift’s seamless integration formats enable
users’ easy and engaging game discovery
Integration formats for Mobile Websites & Apps
Direct
(Icon+text)
GamesList
(iFrame)
Android & iOS
AppLift GmbH – www.applift.com
PlayAds
(SDK)
GameFinder app
White-Label
App
Android
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8. Business Model & Reporting
Reporting
Business Model
• We pay you a “commission per
install” (CPI) for each downloaded
game via the App store / Google
Play Store by your users
• View clicks, installs and revenue
generated in real-time
• CPIs range between 0.5-4 USD
(depending on game/ operating
system, country)
• Example: Monthly on-top revenue
10m active
monthly
users
ø
Click-throughrate
5%
AppLift GmbH – www.applift.com
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Install-rate
8%
ø
Revenue per 80k
install
USD
2 USD
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9. 1 & 2 Direct Integration & GamesList
AppLift GmbH – www.applift.com
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10. Integration of games into both mobile web & apps
of biggest Austrian newspaper krone
Prominent integration
to landingpage…
…and to navigation categories
+
Games are presented
within the content...
AppLift GmbH – www.applift.com
…or as a category in the
navigation…
…which redirects to the
iFrame
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11. PlayAds (SDK)
AppLift GmbH – www.applift.com
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12. Delight users with an engaging & entertaining
game discovery in your native app… (1/2)
PlayAds (SDK)
• Easy integration:
SDK will take no
longer than 20mins.
Our tech team will
fully support the
implementation
• Fully customizable to
your look & feel
User taps…
AppLift GmbH – www.applift.com
…and unwraps by scratching
• eCPM up to $30 as
users are engaged
and entertained
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13. …customizable to your design requirements (2/2)
Your
design
Images and text are customizable directly from the server (no need to resubmit the app)
AppLift GmbH – www.applift.com
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14. Dedicated mobile games channel presented as an
engaging gift to CLOSER users (French celebrity app)
Click “Jeux”…
…open gift…
…scratch to open…
..and install for free
• AppLift customized and designed the SDK to fit Closer’s layout
• Highly successful as games are perceived as value-ad: Conversion rate >30%, eCPM: $30,
industry benchmark: $9
AppLift GmbH – www.applift.com
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15. Contact
Daniel Heer
Head of Strategic Partnerships
Email: dh@applift.com
Tel.: +49 (0) 173 260 94 97
AppLift GmbH – www.applift.com
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