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Applying Semantic Extensions and
                New Services to Drupal



Daniel Hladky, CEO
                                                        Sem Tech
Ontos AG                                            San Francisco
2560 Nidau, Switzerland                             June 24, 2010
www.ontos.com                                11:00 am – 11:30 am
                          Source: c’t 2007
HQ: 2560 Nidau , Switzerland          Customers/Projects (excerpt):
                                 Offices: Nidau, Leipzig, Moscow       UNODC, OSCE, FANI, Nano
         Ontos AG                                                      SAP, Medtrust, MIA, EDU, RIAN
                                 Employees: >50
            Since 2001           Reseller/Partner (RF, Serbia)         Research: Universities of
                                                                       Moscow/Leipzig




Semantic Publishing with Drupal- June 2010                   slide 2
“Language is magic, and computers are still dumb."
                                                       Aaron StraupCope(flickr.com)




         Agenda

             Why semantics

             Use Cases (Demo)

             Outlook and Q&A


Semantic Publishing with Drupal- June 2010   slide 4
Media analytics




      Source: Allensbach
Semantic Publishing with Drupal- June 2010   slide 5
Associated Press (AP) –
         A new model for news
          Consumers are having trouble keeping up or finding
           resolution in the news.
          Consumers exhibited news fatigue as they attempted
           to navigate an information stream that mostly dishes
           up recycled headlines and updates.
          Consumers talked about “working their news” as they
           tried to uncover the depth of news and the resolution
           of stories they desired.
          Consumers wanted to “work their news” on their own,
           putting together their news by producing it (at least in
           part) by themselves.

         Source: AP (2008). A New Model for News.
Semantic Publishing with Drupal- June 2010   slide 6
Why semantics                                         Machine readable!
                                                               1. Search
                                                               2. Content
                                                               3. Related content
                                                           1   4. „New Services“
                                                               5. SW Agents




                                       2               3




Semantic Publishing with Drupal- June 2010   slide 7
Challenges for (digital) media companies
           Findability, customization
           Data integration, related content
           Service diversification
           New business models                                LOD, Social
                                                                Networks


                                             API for data
                                                                              Profiling,
                                             access. For
                                                                             advertising
                                              partners

                                                              Structured
                                                               content
                                                            „atomization“
                                                                             Available on
                                               Content                         multiple
                                             from other                       platform
                                               sources                           and
                                                                              channels

                                                               Mobile and
                                                                 Social



Semantic Publishing with Drupal- June 2010   slide 8
Ontos Semantic Factory


                                                       Ontos Semantic Factory




                                                                                            Web Services (Widgets)
       Text
                                       Crawler/Robot
       Linked
       Data



       Text



       RDBMS                                             OntosMiner        Knowledge Base
       Data                                              (NLP)             (RDF Store)




Semantic Publishing with Drupal- June 2010                       slide 9
Ontology/Rule driven NLP




      OntosMiner™ Ruleset:

          Rule: SimplePerson
                                                                                                                                                XML/OWL/N3
          // Daniel Hladky, Kevin Kiernan,…
          (
             ({FirstPerson}):nam (({Patr}):patr)? ({Family}):fam
                                                                                                                                                                                        Object
             (({FormerFam}):former)?
          ) : phrase
          -->
          {
                                                                                                                        RDF store                                             Subject
                                                                                                              Company                                    Location




             AnnotationSet nameSet = (AnnotationSet) bindings.get("nam");
             Annotation nameAnn = (Annotation) nameSet.iterator().next();   Bus.Object                  SAP
                                                                                                                                         City                       Country




             ……………………….
                                                                                                                                   Walldorf                         Germany




              annotations.add(firstNode, lastNode, "Person", features);                  H. Kagermann




          }                                                                                                               Person




Semantic Publishing with Drupal- June 2010                                                  slide 10
Unique ID (GUID) for entities
                                                                                       Tuning

                                                            IKB
                                                            (Identification KB)


                                                                              S1 = FN+N+G
                                                           FirstName
                                                                              S2 = FN+N+E.Of
                                                           Name               S3 = FN+N+S/R
                                                           Gender             ..
                                                                              S15 = ....
                                                           EmployeeOf
                                                           DegreesFrom
                                                                                       Selectors
                                                           S/R .....
                                                                          Attributes
                      RDF Store
                                                 • NLP output to IKB
                                                 • Unique ID matching based on selectors
                                                 • No match, add new object to IKB
                                                      • to quarantine zone if not
                                                      enough attributes
Semantic Publishing with Drupal- June 2010   slide 11
API - CMS “Drupal”

                                                       Ontos Framework
       Text




                                                                                            Widgets
       Linked                          Crawler/Robot
       Data



       Text




                                                                                            API
       RDBMS                                           OntosMiner          Knowledge Base
                                        EDS




       Data                                            (NLP)               (RDF Store)




                         Drupal                                           Drupal Module by Ontos


Semantic Publishing with Drupal- June 2010                     slide 12
Use Cases (Demo)



                                              New
                                                                   Create
                                             Services




                                                        Publish



Semantic Publishing with Drupal- June 2010              slide 13
Semantic Publishing with Drupal- June 2010   slide 16
Semantic Publishing with Drupal- June 2010   slide 17
Semantic Publishing with Drupal- June 2010   slide 18
Semantic Publishing with Drupal- June 2010   slide 19
Semantic Publishing with Drupal- June 2010   slide 22
Semantic Publishing with Drupal- June 2010   slide 23
Semantic Publishing with Drupal- June 2010   slide 24
Outlook

             Hybrid text mining
             Automatic profiling
             BPM(WF), Ticketing
             More LOD integration
             Global UID




Semantic Publishing with Drupal- June 2010   slide 14
Thank You!

 Any Questions?


Daniel Hladky, CEO

Ontos AG
Mittelstrasse 24, 2560 Nidau
Tel.:       +41 32 33292-50
Fax:        +41 32 33292-52
daniel.hladky@ontos.com

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Applying Semantic Extensions And New Services To Drupal Sem Tech June 2010

  • 1. Applying Semantic Extensions and New Services to Drupal Daniel Hladky, CEO Sem Tech Ontos AG San Francisco 2560 Nidau, Switzerland June 24, 2010 www.ontos.com 11:00 am – 11:30 am Source: c’t 2007
  • 2. HQ: 2560 Nidau , Switzerland Customers/Projects (excerpt): Offices: Nidau, Leipzig, Moscow UNODC, OSCE, FANI, Nano Ontos AG SAP, Medtrust, MIA, EDU, RIAN Employees: >50 Since 2001 Reseller/Partner (RF, Serbia) Research: Universities of Moscow/Leipzig Semantic Publishing with Drupal- June 2010 slide 2
  • 3. “Language is magic, and computers are still dumb." Aaron StraupCope(flickr.com) Agenda  Why semantics  Use Cases (Demo)  Outlook and Q&A Semantic Publishing with Drupal- June 2010 slide 4
  • 4. Media analytics Source: Allensbach Semantic Publishing with Drupal- June 2010 slide 5
  • 5. Associated Press (AP) – A new model for news  Consumers are having trouble keeping up or finding resolution in the news.  Consumers exhibited news fatigue as they attempted to navigate an information stream that mostly dishes up recycled headlines and updates.  Consumers talked about “working their news” as they tried to uncover the depth of news and the resolution of stories they desired.  Consumers wanted to “work their news” on their own, putting together their news by producing it (at least in part) by themselves. Source: AP (2008). A New Model for News. Semantic Publishing with Drupal- June 2010 slide 6
  • 6. Why semantics Machine readable! 1. Search 2. Content 3. Related content 1 4. „New Services“ 5. SW Agents 2 3 Semantic Publishing with Drupal- June 2010 slide 7
  • 7. Challenges for (digital) media companies  Findability, customization  Data integration, related content  Service diversification  New business models LOD, Social Networks API for data Profiling, access. For advertising partners Structured content „atomization“ Available on Content multiple from other platform sources and channels Mobile and Social Semantic Publishing with Drupal- June 2010 slide 8
  • 8. Ontos Semantic Factory Ontos Semantic Factory Web Services (Widgets) Text Crawler/Robot Linked Data Text RDBMS OntosMiner Knowledge Base Data (NLP) (RDF Store) Semantic Publishing with Drupal- June 2010 slide 9
  • 9. Ontology/Rule driven NLP OntosMiner™ Ruleset: Rule: SimplePerson XML/OWL/N3 // Daniel Hladky, Kevin Kiernan,… ( ({FirstPerson}):nam (({Patr}):patr)? ({Family}):fam Object (({FormerFam}):former)? ) : phrase --> { RDF store Subject Company Location AnnotationSet nameSet = (AnnotationSet) bindings.get("nam"); Annotation nameAnn = (Annotation) nameSet.iterator().next(); Bus.Object SAP City Country ………………………. Walldorf Germany annotations.add(firstNode, lastNode, "Person", features); H. Kagermann } Person Semantic Publishing with Drupal- June 2010 slide 10
  • 10. Unique ID (GUID) for entities Tuning IKB (Identification KB) S1 = FN+N+G FirstName S2 = FN+N+E.Of Name S3 = FN+N+S/R Gender .. S15 = .... EmployeeOf DegreesFrom Selectors S/R ..... Attributes RDF Store • NLP output to IKB • Unique ID matching based on selectors • No match, add new object to IKB • to quarantine zone if not enough attributes Semantic Publishing with Drupal- June 2010 slide 11
  • 11. API - CMS “Drupal” Ontos Framework Text Widgets Linked Crawler/Robot Data Text API RDBMS OntosMiner Knowledge Base EDS Data (NLP) (RDF Store) Drupal Drupal Module by Ontos Semantic Publishing with Drupal- June 2010 slide 12
  • 12. Use Cases (Demo) New Create Services Publish Semantic Publishing with Drupal- June 2010 slide 13
  • 13. Semantic Publishing with Drupal- June 2010 slide 16
  • 14. Semantic Publishing with Drupal- June 2010 slide 17
  • 15. Semantic Publishing with Drupal- June 2010 slide 18
  • 16. Semantic Publishing with Drupal- June 2010 slide 19
  • 17. Semantic Publishing with Drupal- June 2010 slide 22
  • 18. Semantic Publishing with Drupal- June 2010 slide 23
  • 19. Semantic Publishing with Drupal- June 2010 slide 24
  • 20. Outlook  Hybrid text mining  Automatic profiling  BPM(WF), Ticketing  More LOD integration  Global UID Semantic Publishing with Drupal- June 2010 slide 14
  • 21. Thank You! Any Questions? Daniel Hladky, CEO Ontos AG Mittelstrasse 24, 2560 Nidau Tel.: +41 32 33292-50 Fax: +41 32 33292-52 daniel.hladky@ontos.com