The document discusses the Open Semantic Web Platform and the role of the W3C. It summarizes that the W3C is working to develop standards like HTML5 to transform the web across devices. HTML5 in particular is becoming the cornerstone for building applications that can work across desktops, mobile devices, and televisions. The document gives examples of how major industries are using or planning to use the Open Web Platform.

1. Daniel Hladky, HSE/W3C Russia
RIF 2012
The Open Semantic
Web Platform
April 19, 2012

2. Agenda
• Web Transformation
• Role of W3C
• HTML5 and the Open Web Platform (OWP)
• Momentum
• Industry Use of the Open Web Platform
• Participation
– Working Groups / Business Groups / Communities
2

3. The
WORLD WIDE WEB
"Thirty years ago, we couldn't know that
something called the Internet would lead to
an economic revolution."
FEBRUARY 2011

4. Actually, we had some ideas about that ...
Building Blocks
1. Modeling
(Taxonomy,
Ontology)
2. Calculating
Knowledge
(Inference/
Logic)
3. Exchanging
Information Web 4.0
(Communication
Web 3.0 Ubiquitous
Web 2.0 Semantic
TCP/IP)
Web 1.0 (Read/Write) Machine Proc.
Philosophy (Read) Social
Computer Science
Ca. 1989 ca. 1999 2001 201x
4

5. A NEW WAVE of
TRANSFORMATIONS
Just as the Web has
transformed
everything…
…It will transform
everything again
5

6. World Wide Web Consortium
• More than 340 Members (only 2 from Russia)
• Web ecosystem: users, developers, browsers, etc.
• Staff in US (MIT), France (ERCIM) and Japan (Keio)
• W3C Russia Office hosted by HSE
• Open Standards, Royalty Free
W3C Core Team (67 people)

7. Broad Reach
• Translations of standards to 55+ languages
• Liaisons w/ 40+ global standards organizations
(UN, ISO, ITU, IETF, OGF, Unicode, ICANN, ETSI,
Isoc…)
• 55,000+ people subscribed to 800+ mailing lists
• Millions of Hits/day on www.w3.org
• 220+ Web standards: (HTML, XML, NG/SVG,
RDF/OWL/SPARQL, Accessibility….)
• 1,800+ participants in 60+ Groups

8. Let’s do some voting

9. Web Trends Affecting Society
• Web everywhere
• Devices
– 85% – Percentage of handsets shipped globally in 2011 that
included a web browser
– Diversity of device types (eBooks, printers, tablets, televisions,
automobiles)
• Apps with rich interactions. People want:
- Apps in addition to documents
- Rich media (video, animations, digital photography, music)
- Location-based services
- Social
9

10. HTML5: Cornerstone of the Platform
"The Web is going through a once-in-a-decade technology transition to HTML5 and CSS3”
- Gartner
• Reach multiple devices
– Desktop, mobile, tablet, TV
• Powerful and modular
– Documents, multimedia, interactivity
• Multi-application
– eBooks, user interfaces, games
• Standard scheduled 2014
10

11. HTML5
New Elements HTML5 Multimedia
New Attributes With HTML5, playing video and audio is easier than
Full CSS3 Support ever.
Video and Audio HTML5 <video> HTML5 Graphics
2D/3D Graphics HTML5 <audio> With HTML5, drawing graphics is easier than ever:
Local Storage Using the <canvas> element
Local SQL Database Using inline SVG
Web Applications Using CSS3 2D/3D
Semantic Elements
New elements for headers, footers,
HTML5 Applications menues, sections and articles.
With HTML5, web application development is easier HTML5 Forms
than ever. New form elements, new attributes, new
Local data storage input types, automatic validation.
Local file access
Local SQL database
Application cache
Javascript workers Possible references:
XHTMLHttpRequest 2 http://www.w3schools.com/html5/default.asp
http://slides.html5rocks.com/#landing-slide
http://www.w3.org/TR/html5-diff/
11

12. Benefits of W3C Web Standards
• Lower cost of cross-platform development
• Rapid prototyping
• Create apps in the cloud
• Broad developer support
• Customers one click away
• Full control over content
12

13. Web Client 2012
13

14. Rapidly Growing Support
Cross-Device, Cross-Platform
• Major browsers
– IE9+, FF4+, Safari5+, Opera11+, Chrome10+, Blackberry Browser,
Silk
• Platforms
– iOS, Android, ChromeOS, BlackberryOS, Symbian, Windows
Mobile 8
• Libraries
– Webkit (Google, Apple, Nokia, etc.), Gecko (Mozilla), Trident
(Microsoft), Presto (Opera)
14

15. A Platform for Social Requirements
• Privacy
– Tracking protection
• Security
– Security story changes with
distributed apps and logic on the
client
• Identity
– New crypto work starting
• Accessibility
– By people with range of
disabilities
• Multilingual
– Support the world’s languages
15

16. Web is Mobile Platform of the Future
“58% Of Mobile Web Users Get Their Content Fix Through Browsers” – TechCrunch
“Mobile Web application platforms will generate almost $2.6 billion in service
revenue by 2015” – Smith’s Point Analytics
• Video and Audio
• Voice, Videoconferencing, and real-time communications
• Peer-to-peer
• Location-based services
• Social networking
• Advertising
• Games
16

17. Web Transports and Enhances TV
• Analog-to-digital conversion is nearly complete
• User generated content commonplace on Internet
• Convergence has started, but where will it lead?
- User content and premium content
- How much integration of Web content into programming?
- Internet, wireless, or conventional distribution
- Device: TV, laptop, handheld
• Different stakeholders have different perspectives
- Traditional broadcast
- Telecoms
- Content providers
- New entrants (youtube, netflix, hulu, pandora, spotify, …)
- Device manufacturers
17

18. Social Networking – E.g. Facebook
• CTO Bret Taylor in July 2011
– “Over the long term, people in Silicon
Valley really view HTML5 as the future
platform …that’s where we’re putting a
huge amount of our investment …”
• Facebook mobile apps built with
HTML5 (including native apps)
• Facebook promotes HTML5 for Drawing Web storage
mobile and social apps Video Web sockets
History API CSS Transitions
• Nearly 50% of 800 million users Geolocation App Cache
access Facebook through mobile.
18

19. Gaming - E.g. Zynga
• Zynga mission: social gaming for all
– “The company … has 60 million daily active
users, who play Zynga games for more than
2 billion minutes every day.”
• Open Web Platform advantages
– No plugins (mobile users don’t install)
– Play quickly without install; one click
away
– Significant code reuse between Web sockets Touch events
desktop, mobile Caching Orientation
– User experience-driven live updates; CSS animations HTML5 audio
CSS 2d transforms Timing control
bug fixes
• Zynga leverages Facebook social
network by using HTML5
19

20. Financial Times
• Financial Times launched popular iPad
app
• Quickly replicated 80-90% of user
experience using Open Web Platform
• Faster app launch times improve user
experience; customers have switched
to Web app
• Web app approach more cost-effective,
less confusion for users across devices
Audio, Video, Touch, CSS, SVG, Flex box, Web SQL,
History API, Local storage, App cache
20

21. Amazon and eBooks
• Amazon Silk browser supports
HTML5, leverages cloud services
• Ebook market leveraging
HTML5+CSS
– Ebooks starting to outsell printed
books in some markets
– Ebook standard (EPUB) based on
W3C standards: HTML, CSS, SVG
SVG Video
– Extensions also HTML+CSS
Fonts Audio
(Amazon KF8 on Kindle Fire, Apple Backgrounds Fonts
iBook) Borders Media Queries
• Document formats are increasingly
based on the Open Web Platform
21

22. Digital News and Semantics
• Early adopters of RDF(a), SPARQL etc
– NYTIMES, BBC, Guardien, AP, RIAN etc.
22

23. Advertising and More
23

24. More Objects, More Information
• Retail
– Product information, …
• Airport logistics
- Track suitcases, …
• Automotive
- Is car ready for trip?, …
Use Cases
• General logistics Drilling and Exploration
- Track production parts Value Chain
• Medical care Compliance Information
Big Data Analytics
- State of medical instruments
• Transportation
- How to move to….
24

25. How can you participate?
Many ways to make an impact and contribute:
• Membership in W3C
• Sponsorship of W3C programs
• Business Groups
• Community Groups
• Participation in public Workshops/Working groups
• Many other Events, Training

26. Do you like:
To Lead the Web to its full potential
To Anticipate the Trends
To Increase your company value
Join W3C
http://www.w3.org/Consortium/join
Daniel Hladky
Deputy Director W3C Office Russia Transforming the Web together
Phone: +7-(495)-436 0245 | Mobile: +41-79-3535043
E-m ail: dhladky@w 3c.org.ru | W: w 3c.org.ru
Skype: daniel.hladky
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