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Semantic Technologies and Information Integration

Semantic Wine in Media Wine-skin

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Semantic Technologies and Information Integration

  1. 1. 2 nd Annual European Semantic Technology Conference September 24, 2008 Semantic Technologies and Information Integration: Semantic Wine in Media Wine-skin Irina Efimenko, Daniel Hladky, Victor Klintsov Ontos AG 2560 Nidau, Switzerland {irina.efimenko, daniel.hladky, victor.klintsov} Vladimir F. Khoroshevsky Computer Center Russian Academy of Sciences 40 Vavilov str., 117933 Moscow, Russia [email_address]
  2. 2. Presentation Roadmap <ul><li>On-line Media – Current Situation and Challenges </li></ul><ul><li>Ontos Solutions for Semantic Web </li></ul><ul><ul><li>Information Processing Workflow with Ontos SCF </li></ul></ul><ul><ul><li>Ontos SCF: How it works </li></ul></ul><ul><ul><ul><li>Information Gathering </li></ul></ul></ul><ul><ul><ul><li>Information Extraction </li></ul></ul></ul><ul><ul><ul><li>Information Integration </li></ul></ul></ul><ul><ul><ul><li>Intelligent Services </li></ul></ul></ul><ul><li>Pilot Project with CNews – Use Case of Ontos Solutions </li></ul><ul><ul><li>Project Motivations </li></ul></ul><ul><ul><li>Project Development & Implementation </li></ul></ul><ul><ul><li>First Results </li></ul></ul><ul><li>Conclusion and Outlook </li></ul>
  3. 3. On-line Media – Situation and Challenges State of the Art, Needs and Pains
  4. 4. On-line Media – Situation and Challenges Information overflow leads to problems with organizing data in an optimal way <ul><li>“ First page problem” </li></ul><ul><li>Low traffic pages </li></ul><ul><li>Short sessions </li></ul><ul><li>Getting information in a one-click manner </li></ul>From Data to Knowledge
  5. 5. Ontos Solutions for Semantic Web Information Processing Workflow with Ontos SCF
  6. 6. интернет корпоративные хранилища краулеры OntosMiner™ хранилище знаний Технология Internet Ontos Solutions for Semantic Web I nformation Processing Workflow Corporate Data Warehouses Crawlers OntosMiner™ RDF-Store OntoDigester Semantic Navigation OntoSummarizer Semantized Content
  7. 7. Ontos SCF: How It Works <ul><ul><ul><li>Information Gathering </li></ul></ul></ul><ul><ul><ul><li>Information Extraction </li></ul></ul></ul><ul><ul><ul><li>Information Integration </li></ul></ul></ul><ul><ul><ul><li>Intelligent Services </li></ul></ul></ul>
  8. 8. Ontos SCF: How It Works Information Gathering RSS feeds Web pages DOC, PDF, etc. Broker Plain Texts RSS Crawlers Web page Crawlers Document Crawlers Page-agents RSS-agents Doc-agents
  9. 9. Ontos SCF: How It Works Information Extraction RDF store Firma Ort Stadt Land SAP Germany Walldorf Bus.Object Person Ist_in kauft Teil_von H. Kagermann CEO Triple structure: Subj – Pred – Obj XML/OWL/N3 Rules Rule: SimplePerson // Larry Page, Vladimir Putin,… ( ({FirstPerson}):nam ( ({Patr}):patr )? ({Family}):fam (({FormerFam}):former)? ) : phrase --> { AnnotationSet nameSet = (AnnotationSet) bindings.get(&quot;nam&quot;); Annotation nameAnn = (Annotation) nameSet.iterator().next(); ……………………… . annotations.add(firstNode, lastNode, &quot;Person&quot;, features); } OntosMiner™ Ruleset:
  10. 10. Ontos SCF: How It Works Information Integration Ontos semantic content Information Extraction -> Knowledge generation Information Integration -> Knowledge merging & alignment
  11. 11. Ontos SCF: How It Works Intelligent Services
  12. 12. Pilot Project with CNews <ul><ul><ul><li>Motivations </li></ul></ul></ul><ul><ul><ul><li>Development & Implementation </li></ul></ul></ul><ul><ul><ul><li>First Results </li></ul></ul></ul>CNews , launched in 2000, is the largest Russian daily online source focused on the latest IT news, analytical articles, market reviews, Internet surveys. The printed version has been published since 2004. Up to 100 pieces of news are posted on the site daily, providing authoritative insight and opinion on the Russian and Foreign markets of computer equipment, software, automation and informatics, e-commerce and telecommunications, entertainment industry, etc. The average monthly attendance is over 1.5 millions units.
  13. 13. Pilot Project with CNews Motivations <ul><li>Developers Commitments </li></ul><ul><ul><li>IT is a hot topic. </li></ul></ul><ul><ul><li>Cool testing area. </li></ul></ul><ul><ul><li>Multilingual content. </li></ul></ul><ul><ul><li>Feedback. </li></ul></ul>Pilot CNews project started in spring 2008. Main goal of the project is to implement Ontos Semantic Services into multilingual Internet portal of the Cnews agency which is one of the leading content providers in IT domain in Russia. This agency belongs to the RBC Group [], operating on the markets of mass media (an information agency, business television channel RBC TV, online newspapers, and marketing communications) and IT (RBC SOFT).
  14. 14. Pilot Project with CNews Development & Implementation Legislative acts, Organizations, Personalities, Conferences, Industries, Locations, Products, Tenders, Citations, Etc. Etc. Career, Patches, Opinions, Producers, Partnership, Similar models CNews Domain Ontology fragment
  15. 15. Pilot Project with CNews First Results
  16. 16. Pilot Project with CNews First Results
  17. 17. Pilot Project with CNews First Results
  18. 18. Pilot Project with CNews First Results <ul><li>Benefits </li></ul><ul><li>Connectivity. </li></ul><ul><li>Wider navigation area. </li></ul><ul><li>“ User exchange” effect. </li></ul><ul><li>New services. </li></ul><ul><li>Longer sessions, increase of traffic. </li></ul>
  19. 19. Conclusion and Outlook
  20. 20. Conclusion & Outlook <ul><ul><li>Conclusion </li></ul></ul><ul><ul><li>Semantic integration is a promising option for on-line media </li></ul></ul><ul><ul><li>Semantic metadata can extremely increase Internet resources connectivity making them more attractive for users </li></ul></ul><ul><ul><li>Scenarios involving NLP are among most interesting in the domain </li></ul></ul><ul><ul><li>Outlook </li></ul></ul><ul><ul><li>Extending domain ontologies, customer oriented personalization </li></ul></ul><ul><ul><li>Broadcast, video, speech </li></ul></ul><ul><ul><li>New model scenarios (Insurance, DMS, HR, etc.) </li></ul></ul>
  21. 21. Tomorrow! <ul><li>Intelligent web pages leading </li></ul><ul><ul><li>to new business </li></ul></ul><ul><ul><li>Daniel Hladky, Ontos International AG , CEO </li></ul></ul><ul><ul><li>Y ou are kindly W elc me ! </li></ul></ul>
  22. 22. Any Questions? Thank You! Irina Efimenko, PhD., Chief of Linguistic Technologies Department Ontos AG Mittelstrasse 24, 2560 Nidau [email_address] Tel.: +41 32 332 82 70 Fax: +41 32 332 92 52