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“World’s best design
school teaching design
thinking.”
「史上最難申請進入的鼎鼎
大名英國皇家藝術學院」
GUERILLA
LONDON
2011
EXPERIMENT
AL
DESIGN
DISRUPTIVE
MARKET
INNOVATION
DESIGN
ENTERPRISE
ACROSS_RCA
SUPERFORM
I’LL TAKE 9
ECOVER Mouse trap?
COMMERCIAL
PROJECT

Rio Tinto Sports Innovation Challenge
GIZMO
GoGLOBAL


RCA x IC x KAIST (Korean Advanced Institute of Science &


Technology)
It’s more like a competition. You are not there to learn
knowledge but to maximize and exert your capabilities
to compete with others based on what you have
already known and built.
They just don’t teach you knowledge but share their
thoughts when you tutorialize with them. Some tutors
are like dropping by the studio with very shallow
involvements, and some are just not persuasive or
strong enough to lead you.
They lead disorderly. They give you project exercises
to exhaust you without giving you enough time to
conduct deep research.
They don’t have core knowledge (or say know-how) in
terms of their design education. They just give you
different types of set situations in each module and ask
you to figure out and propose solutions.

It’s more like squeezing your brain and training you to
become a quick and productive design engineer, but
less like making you a design thinker equipped with
sufficient capabilities to “change the world”.
In sum, it’s not what I have expected in terms of
learning design/design thinking @ the world’s best
design school.
A Biased Experience Sharing on The World's Best Design School
A Biased Experience Sharing on The World's Best Design School
A Biased Experience Sharing on The World's Best Design School
A Biased Experience Sharing on The World's Best Design School
A Biased Experience Sharing on The World's Best Design School
A Biased Experience Sharing on The World's Best Design School
A Biased Experience Sharing on The World's Best Design School
A Biased Experience Sharing on The World's Best Design School
A Biased Experience Sharing on The World's Best Design School
A Biased Experience Sharing on The World's Best Design School

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A Biased Experience Sharing on The World's Best Design School

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  • 17. “World’s best design school teaching design thinking.”
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  • 97. COMMERCIAL PROJECT Rio Tinto Sports Innovation Challenge
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  • 105. GIZMO
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  • 110. GoGLOBAL RCA x IC x KAIST (Korean Advanced Institute of Science & Technology)
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  • 141. It’s more like a competition. You are not there to learn knowledge but to maximize and exert your capabilities to compete with others based on what you have already known and built.
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  • 143. They just don’t teach you knowledge but share their thoughts when you tutorialize with them. Some tutors are like dropping by the studio with very shallow involvements, and some are just not persuasive or strong enough to lead you.
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  • 145. They lead disorderly. They give you project exercises to exhaust you without giving you enough time to conduct deep research.
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  • 147. They don’t have core knowledge (or say know-how) in terms of their design education. They just give you different types of set situations in each module and ask you to figure out and propose solutions. It’s more like squeezing your brain and training you to become a quick and productive design engineer, but less like making you a design thinker equipped with sufficient capabilities to “change the world”.
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  • 149. In sum, it’s not what I have expected in terms of learning design/design thinking @ the world’s best design school.

Editor's Notes

  1. Foreigners more attend to design process, sustainability, etc.