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Health and Beauty Association Social Media

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Daniel Rowles
Daniel Rowles

Presentation from the Health and Beauty Association Conference February 2011. Presented by Daniel Rowles

BusinessTechnology
1 of 29
Social Media MarketingExploiting Its Potential
Who Am I? CIM Course Director Trainer/Consultant for IAB, Econsultancy & Utalk 13 Years experience in digital marketing Both client and agency side Clients like Vodafone, Boots, BBC and Warner Bros
Agenda Social Media in Perspective The Impact on the Search Engines Social Media Engagement Where next?
What is Social Media? Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves Wikipedia Social networks , Social bookmarking, User Generated Content, Wiki’s, Blogs,etc Not a new technology Ability and reason to engage Content is key
Show of hands…..FourSquare?Twitter?LinkedIn?Facebook?
http://econsultancy.com/blog/5401-the-horror-the-horror-vodafoneuk-s-social-media-balls-up
Great web content examples Repeat and engaged audience is the key
User Reviews
Not Just Hotels….
Google Products
SideWiki
Search can be our first brand experience ,[object Object]
Frontpage result YouTube Videohttp://www.youtube.com/watch?v=CvVp7b5gzqU
Comcast Video
Social Media and Search Magnification Consumer writes review Other consumers comment and link Reach: 1% Google ranks in top 3 Reach: 5% Reach: 70%
Crowd Sourced R&D: Dell Ideastorm
Blogger Engagement Technorati.com Blogsearch.google.com Google PageRank - toolbar.google.com
Pagerank: Part of Google algorithm Quality of links Reciprocal relevancy PageRank
Social Media in Action
Viralheat
Google Reader
RSS Feeds
RSS Feeds
Google Alerts Sign up for an alert Set to deliver as feed
LinkedIn
Where next…. www.mashable.com www.fourhourworkweek.com/blog http://googleblog.blogspot.com sethgodin.typepad.com www.targetinternet.com

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Health and Beauty Association Social Media

Editor's Notes

  1. Existing technologies working togetherNeed to give users a reason to engage
  2. BBC has lots of social media and lots of budgetSteve Pavlina is a blog (created in Wordpress) that has lots of well optimised content.One man business but over a million unique visitors a month and very high repeat visits.Generates over $100k profit per month and gets lots of interaction.Low cost but engaging, well optimised content.Try searching “How to be an early riser”! Seems silly but over 5000 searches per month and he ranks number 1 and 2 in Google.Targeted, relevant, engaging.