Learn By Example - Vestige- Strike, measure, drive and cut. These are the essentials for the urban home. Informed by the way people actually use tools--hanging pictures, ordering blinds, assembling furniture and opening packages--the design reduces the tool set to the bare essentials. A tool kit for modern living, worthy of a place of honor in any kitchen or closet. Design Leadership means you have created an ecosystem of decision making and understanding that creates unified products. Marketing, Design, Framing, Positioning and Product story are all part of one continuum. In this approach the organization and customers both have a clear understanding of the value and culture. Everyone can face the same direction and the impact of the brand leverages is value in a meaningful way for culture and commerce. When you know what you stand for, you know how to move and to grow. You are mission driven and you can truly own a space in the mind of all those you touch. When your services and products exude their intent and exemplify their purpose for being, all of the other jobs become easier. Find your Rubrik and elevate your value.

2. Everycivilizationhasastorytotell. Sometelltheirstory
throughritual,somethroughsong,andsomethrough
craft, but all leave a vestige of their culture behind.

3. WE STRIVE FOR
A MODERN SHELTER

4. HERE IS WHERE
WE END UP

5. WE ARE NOT
CARPENTERS

6. WE NEED THE ESSENTIALS
STRIKE MEASURE DRIVE CUT

7. STRIKE

8. MEASURE

9. DRIVE

10. CUT

11. COLLECTION

12. TOOLKIT

13. Modern toolkits often contain bulky, seldom
usedtoolsthatneedlesslyincreasethefootprint
and weight of the kit. This causes the user to
stow it away until needed, often a closet or
drawer.

14. DEVELOPMENT

15. IndesigningVestige,weexplored
toolscurrentlyavailableandtook
inspirationfromthemostefficient,
durable items.

16. IDEATION

17. Simple prototypes were developed to
verify ergonomic fit and visual
proportion.Knifehandleswere3dprinted
and adapted to use standard blades.
PROTOTYPES

18. Society is moving away from the physical
reliance on traditional tools. The tools
included as part ofVestige are essential to
domesticlifeandtheirrelevanceisassured.