Reverse Engineering Local SEO Ranking Factors
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How does Google's Local algorithm really work? Andrew Shotland & Dan Leibson of Local SEO Guide have spent months working on one of the largest ever statistical studies of the local search ranking factors. Over the past six months they have studied the effect of over 100 factors on the rankings of 30,000 local businesses in a hundred different metros. Learn which tactics really matter so you know how you and your team should spend your resources
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Reverse Engineering Local SEO Ranking Factors
- 1. #SMX #21C3 @danleibson @localseoguide What Local SEO Ranking Factors Really Matter? TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
- 2. #SMX #21C3 @danleibson @localseoguide Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility. We also do SEO for large websites, national to local brands and agencies. About The Company
- 3. #SMX #21C3 @danleibson @localseoguide Andrew Shotland is a pain medication-dependent, misanthropic SEO who’s seen one too many site migrations gone bad… Dan Leibson is a hotshot SEO with a mysterious past and a chip on his shoulder. About Us
- 5. #SMX #21C3 @danleibson @localseoguide The Quest for the Perfect Local SEO Ranking Factors TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
- 6. #SMX #21C3 @danleibson @localseoguide A Method To the Madness TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
- 7. #SMX #21C3 @danleibson @localseoguide A Method To the Madness
- 8. #SMX #21C3 @danleibson @localseoguide For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
- 9. #SMX #21C3 @danleibson @localseoguide TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Great Partners
- 10. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORDINAL RANKING FACTORS
- 11. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm CATEGORICAL RANKING FACTORS
- 12. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Huh?
- 13. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
- 14. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
- 15. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
- 16. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
- 17. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORGANIC ALGO > LOCAL ALGO
- 18. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Websites Matter A Lot
- 19. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
- 20. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
- 23. #SMX #21C3 @danleibson @localseoguide “As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.” Toolbar PageRank http://www.thesempost.com/google-removing-pagerank-from-toolbar/
- 24. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm What may not work?
- 25. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
- 26. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
- 27. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm So many choices, so little time!
- 28. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Prioritize Investment
- 30. #SMX #21C3 @danleibson @localseoguide Interested in More? Check these out! Local Search Ranking Factors Survey Organic Search Ranking Factors Moz Search Metrics Backlinko The Art of SEO 4th Edition
- 32. #SMX #21C3 @danleibson @localseoguide Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/ TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX
Editor's Notes
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- # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
- # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
- Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
- Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
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- Websites still matter. Is it mobile friendly? Do you have keywords in your title tags? Since links are so critical, you have content to help you get them right? Since links matter it’s likely internal links matter, what about those?
- Page speed,
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