Find out more on our training website here: http://alfrd.co/1KG8jtQ A practical training guide showing you how to get setup with Facebook advertising, target your potential customers, make the most of your budget and ultimately get more business. This is a 26 page sample of what will be offered through our online course delivered via webinar.

1. Facebook Advertising:
The Complete Guide
1
Facebook Advertising
The Complete Guide

2. Facebook Advertising:
The Complete Guide
2
Overview

3. Facebook Advertising:
The Complete Guide
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Overview
What you’ll learn
How to understand the effectiveness of your ads and
if they are performing well. Along with the budgets
you need to make a success
Setup
Ad Types & Audiences
Ad Creation Process
Measurement & Budgets
Before running ads on Facebook you’ll need to setup
a brand page and get all the required info for your
campaign
We define the different types of Facebook ads
available and how you should go about targeting
your audience
A step by step guide to follow when setting up your
ads, the info you need to enter and how it all works

4. Facebook Advertising:
The Complete Guide
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Setup

5. Facebook Advertising:
The Complete Guide
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Setting up a Brand Page
• In order to run Facebook ads you should setup a Facebook page for your company
• This will ensure the ads are linked back to your company and customers can find out
more information about you if they wish
• You will need the following to do this:
– Company name
– Website URL (if you have one)
– Telephone number
– Short biography/intro to your company
– Company logo

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The Complete Guide
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Setup
Create a brand page Setup with required information Publish and make live

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The Complete Guide
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Setting Up a Facebook Page
• Locate the “Create Page” icon on the Facebook page
home/timeline
• This should be down the left hand side
• Click this link and you will be taken to a page where
you need to select the page type

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The Complete Guide
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Page Type
• You will be presented with 6 options
• Select the one that is most appropriate for
you
• For the purpose of this tutorial we will
select “Local Business or Place”
• However, the process is almost identical
for each
• This initial option just tells Facebook what
the page is about so that is can represent
you in the right ay

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The Complete Guide
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Entering the First Pieces of Information
Facebook will then present you
with a list of options
For the purpose of this, lets
select “Local Business”
Fill in the requested
information as above to
complete this section
When done hit “Get Started”

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The Complete Guide
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Adding More Info
Next up we need to give Facebook some more information
about the company. Add relevant categories (e.g. Hair Salon,
Plumber, Builder, Grocery Shop etc.)
Fill in the category, short description and also the website URL (if
you have one)

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Important: Setting Your Facebook URL
This next bit is really important as this is where we setup our
Facebook URL for the page. The next box, where we have
“MyCoolSalon” is the name we have chosen. Facebook will only
let you change this once, so think carefully.
If Facebook already has a page with that name it will tell you ad
you’;; need to select another. After this, answer the final question.
If the location is physical (e.g. customers can visit), click yes. You’ll
also be asked to confirm you have authorisation to setup the
page. Click yes again, then “Save Info”

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The Complete Guide
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Adding Company Logo
Next it is time to set your company logo – you can select by
uploading from your computer or by adding a link to your
website and attaching from there. For ease, we will upload via
computer as you have more control.
After you have dome this, hit “Next”…

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The Complete Guide
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Adding To Your Favourites
If you add the page to your favourites then this will allow you to
access easily when logging onto Facebook. It will appear at the
top of the left bar next time you come back.
Click the green button to do this.

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The Complete Guide
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Setting An Audience
This next setting is useful as will help when you start to use
Facebook ads. Add the info about your audience, don’t worry if
this is general. This can be very useful for local/specific
businesses. We’ve used a hair salon as an example.
Once you have entered this data or as much as you think is
relevant then hit save. You can also skip this step if you feel it isn’t
right for your company.

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The Complete Guide
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Finishing Up
Your Facebook page is now live! Before going any further it is
worth having a look around and checking all of the information is
correct.
We would suggest that you upload a cover photo and a first post
to make sure that your page looks complete for when you start
to advertise.

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The Complete Guide
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Other Info to Add
In the about section you can add your
opening hours, price range and also click
in and edit info already submitted.
You can also add a CALL TO ACTION – e.g.
“Book Now” to send people to your
website booking form. This can help drive
orders/sales.
We’d also suggest that you make sure you
LIKE the page! Then invite your friends and
family to start joining it!

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The Complete Guide
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Page is Ready To Go…
• You have now setup your Facebook page and
added all of the information required
• This data can be edited at any time
• Now you have the Facebook page up and running,
you are able to create ads for your business
• First off though, we need to define who you are
trying to target to make sure the ads are effective as
possible

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The Complete Guide
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Defining Audiences
• Before getting the ads up and running, it is
worthwhile trying to define who it is that
you want to reach
• Who is most likely to buy from your
company?
• What do they do?
• Have they a specific customer profile?

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Defining Your Audience
AGE:
The first thing you should think
about is age. What age
brackets do they fit within?
Facebook allows targeting of
users 13+ - 65+
LOCATION:
The locations. Is your company
relevant to the whole of the
UK/World? Or just certain
areas or regions
GENDER:
You can target both or just
males or females
LANGUAGE:
you can target people that
specifically speak a certain
language if this defines your
audience

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The Complete Guide
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Digging Deeper
JOB TITLE:
Is your product relevant to
specific to a person with a
certain job? E.g. Sales
Manager, Builder etc.?
LIFE EVENT:
Have they just got married or
engaged or moved to a new
city or town?
EDUCATION:
Do they have a certain level, of
education? Such as University
or College?
INDUSTRIES:
Or do they work for specific
companies or in specific
industries?

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The Complete Guide
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Digging Deeper
INTEREST:
This is one of the most powerful. What are they interested in? Are they
lovers or Fashion and Beauty? Or fans of motorsport?
That’s it. You have now thought about your
audience and what makes them tick. Time to
groups these so we have specific targets to
work with when we get your ads setup.

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The Complete Guide
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Audience Groups
Lets out your audience into 4 groups. This will allow you to test different groups in your advertising to ensure
you get the best return on your investment.
Audience
Group 1 - General Group 2 - Core Group 3 - Vertical
Age: 18 – 65+
Location: Bedford + 20km
Gender: Female
Group 4 - Secondary
Age: 18 – 35
Location: Bedford + 20km
Gender: Female
Interests: Fashion, Beauty,
Style
Age: 18 – 35
Location: Bedford + 20km
Gender: Female
Interests: Gym, Fitness,
Health, Wellbeing
Age: 18 – 65+
Location: Bedford + 20km
Gender: Male
Hair Salon Example

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Facebook Advertising:
The Complete Guide
Audience Groups
Complete the below for your company and who you think your audience groups are. Don’t worry if you can’t
define 4! 1 is enough, but this is a process worth going through.
Audience
Group 1 Group 2 Group 3 Group 4

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Section Complete
So far you have:
ü Learnt how to setup a Facebook page
ü Get in initial information loaded and make ready for advertising
ü Learnt about your audience
ü Defined groups that we will use in advertising
Next…
We will look at Ad Types and how we setup our audiences and
target people on Facebook

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The Complete Guide
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Ad Types &
Audiences

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The Complete Guide
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End of Sample
To get the full guide, book into one of
our online training courses and learn
how to use Facebook Advertising to get
more customers for your business.
Click here to book now!
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