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T H E S O C I A L M E D I A
VA L U E E X C H A N G E I N
2 0 1 7
D A N N Y D E N H A R D - H E A D O F D I G I TA L @ J U S T G I V I N G . 

@ D A N N Y D E N H A R D
#SOCIALVALUEX
S L I D E 2 WA R N I N G 🔞

W H E N PA S S I O N AT E I H AV E A T E N D E N C Y T O
S W E A R 🤐 

A N D B E WA R E T H E R E A R E A L O T O F G I F S
& E M O J I S ❤ ⚠ 😤
@dannydenhard#SOCIALVALUEX
M E :
I L O O K A F T E R
D I G I TA L
M A R K E T I N G 

& G R O W T H @ 



J U S T G I V I N G
C R O W D F U N D I N G
@dannydenhard#SOCIALVALUEX
W E H E L P :
✅ P E O P L E I N
N E E D
✅ C O M M U N I T Y
P R O J E C T S
✅ A N D
C H A R I T I E S
C
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C
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G
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A S K M E Q U E S T I O N S
T W E E T M E @ D A N N Y D E N H A R D
M E S S E N G E R . C O M / D A N N Y D E N H A R D
@dannydenhard#SOCIALVALUEX
W E A R E G O I N G T O TA L K A B O U T
T H E “ S O C I A L M E D I A VA L U E
E X C H A N G E "
A N D W H AT S O C I A L M E D I A VA L U E
I S T O D AY & W H AT I T C O U L D B E
F O R Y O U T O M O R R O W
@dannydenhard#SOCIALVALUEX
@dannydenhard#SOCIALVALUEX
W H AT A B O U T: 

- P O K É M O N G O ?
- M A R I O ?
T H I S I S M O S T LY 

D A R K S O C I A L
( I M )
SOURCE: FLURRY
F O R A L O T O F P E O P L E
S O C I A L M E D I A = T R U S T
@dannydenhard#SOCIALVALUEX
W H Y ?
• W E P I C K :
• O U R F R I E N D S
• T H E B U S I N E S S E S W E “ L I K E ”
• W H O W E E N G A G E W I T H
• O R S P Y O N … .
• A N D W H AT N E W S ( O R A D S ) I S
I M P O R TA N T T O U S
@dannydenhard#SOCIALVALUEX
S O C I A L M E D I A & T H E M O B I L E / C E L L
P H O N E G AV E U S T H E U LT I M AT E
VA L U E ;
C O N V E N I E N C E & A C C E S S .
F O R M O S T T H AT I S F R I E N D S
AT T E N T I O N & C H E C K I N G I N O N
F R I E N D S O N D E M A N D
@dannydenhard#SOCIALVALUEX
W E A L L H AV E A VA L U E E X C H A N G E
W H E N U S I N G S O C I A L ⏰
T H A N K S T O S O C I A L & T H E 📱 W E
D E M A N D F R E E U S E & T H E
P R O D U C T J U S T T O W O R K O N A N Y
D E V I C E , A N Y T I M E
⬆ T H AT S O U R VA L U E
@dannydenhard#SOCIALVALUEX
I T I S L A R G E LY R E S P O N S I B L E F O R
O U R G E N E R AT I O N T O B E C O M I N G
T H E O N D E M A N D G E N E R AT I O N
W I T H “ P R I M E E X P E C TAT I O N S ”
@dannydenhard#SOCIALVALUEX
“ I F T H E S TA R B U C K S S E C R E T I S A
S M I L E W H E N Y O U G E T Y O U R L AT T E . . . 



O U R S I S T H AT T H E W E B S I T E A D A P T S
T O T H E I N D I V I D U A L S TA S T E ”
R E E D H A S T I N G S - N E T F L I X C E O
@dannydenhard#SOCIALVALUEX
B I G Q U E S T I O N T I M E
W H AT I S Y O U R S E C R E T VA L U E ?
@dannydenhard#SOCIALVALUEX
@dannydenhard#SOCIALVALUEX
A I R B N B
VA L U E ?
SOURCE: https://twitter.com/bchesky/status/814957499950518272
@dannydenhard#SOCIALVALUEX
T W I T T E R
VA L U E ?
SOURCE: https://twitter.com/jack/status/814537990366228480
@dannydenhard#SOCIALVALUEX
S Q U A R E VA L U E ?
SOURCE: https://twitter.com/jack/status/814538548158328832
“ M A R K E T I N G I S A C O N T E S T F O R
P E O P L E ' S AT T E N T I O N . ”
S E T H G O D I N
@dannydenhard#SOCIALVALUEX
O U R AT T E N T I O N / T I M E I S T H E
M O S T VA L U A B L E T H I N G W E H AV E
I N L I F E ♥
@dannydenhard#SOCIALVALUEX
A S B R A N D S A N D M A R K E T E R S W E
D O N O T TA K E T H I S S E R I O U S LY
E N O U G H 😠
@dannydenhard#SOCIALVALUEX
B R A N D S J U S T
A C T A S
C H I L D R E N ,
L O O K I N G F O R
A N Y
AT T E N T I O N
@dannydenhard#SOCIALVALUEX
F O R R E S T E R A R E S U G G E S T I N G
M O B I L E M O M E N T S I S T H E
B AT T L E G R O U N D
& I A G R E E
@dannydenhard#SOCIALVALUEX
W E S P E N D A L O T O F O U R T I M E
E V E RY D AY O N S O C I A L S I T E S
@dannydenhard#SOCIALVALUEX
O R O N A P P S … .
@dannydenhard#SOCIALVALUEX
@dannydenhard#SOCIALVALUEX SOURCE: APPANNIE
D
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TH
E
TH
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iOS DATA
@dannydenhard#SOCIALVALUEX SOURCE: APPANNIE
5 0 B I L L I O N A N D R O I D A P P S W E R E D O W N L O A D E D I N 2 0 1 6
T H E T H E M E ?
T H E S A M E A P P S A R E B E I N G
D O W N L O A D E D A N D U S E D
C O N S TA N T LY
@dannydenhard#SOCIALVALUEX
F I G H T Y O U R B AT T L E S
G O O G L E H AV E 2 7 2 ⬆ D I F F E R E N T
A P P S I N T H E A P P S T O R E
FA C E B O O K H AV E 6 7 ⬆
D I F F E R E N T A P P S I N T H E A P P
S T O R E
@dannydenhard#SOCIALVALUEX SOURCE: APPANNIE
C O N S U M E R A P P S T H AT A C T U A L LY G E T U S E D
R E G U L A R LY:
👍 S O C I A L N E T W O R K
💬 I N S TA N T M E S S E N G E R
☀ W E AT H E R
📰 N E W S
0 M U S I C
🕹 G A M E S
🏧 F I N A N C E / B A N K I N G
🌏 M A P S
🛒 S H O P P I N G
@dannydenhard#SOCIALVALUEX
D I D Y O U K N O W ?
1 8 - 2 4 Y E A R O L D S S P E N D O V E R 9 0
H O U R S P E R M O N T H W I T H I N A P P S
S O U R C E : B U S I N E S S O F A P P S
@dannydenhard#SOCIALVALUEX
T H I S M E A N S 1 8 - 2 4 Y E A R O L D S
H AV E F O U N D T H E I R VA L U E W I T H
T H E I R P H O N E & A P P S
A N D T H AT S N O T J U S T S T R E A K S I N S N A P C H AT 👻
@dannydenhard#SOCIALVALUEX
M O S T A P P S S I M P LY A R E N O T
G O O D E N O U G H ❌
@dannydenhard#SOCIALVALUEX
A N D T H O S E A P P S T H AT A R E ,
A R E O N LY A S G O O D A S Y O U R
P R O D U C T S TAY S R E L E VA N T
O R P R O V I D E H O O K S O R VA L U E
@dannydenhard#SOCIALVALUEX
A C R O S S A L L P L AT F O R M S W E P U T
O U T T O O M U C H 💩 A N D E X P E C T
I T S T I C K & R E S O N AT E
@dannydenhard#SOCIALVALUEX
I S T H E R E VA L U E F O R Y O U O R
Y O U R C U S T O M E R T H E R E ?
@dannydenhard#SOCIALVALUEX
Q U I C K S I D E N O T E
P L E A S E L E T ’ S S T O P S E N D I N G
T E X T, P U S H N O T I F I C AT I O N S A N D
E M A I L S W I T H T H E S A M E
M E S S A G E 🔫
@dannydenhard#SOCIALVALUEX
S O U R C E : H T T P S : / / W W W. I N S TA G R A M . C O M / P / B O 9 9 4 Q _ D Z 1 O / @dannydenhard#SOCIALVALUEX
P E O P L E /
P E R S O N A L
B R A N D S W I L L
G O T O
E X T R E M E
L E N G T H S F O R
L I K E S ❤ /
VA L U E
4 3 , 5 7 5 L I K E S
D A R E I S AY T H E W O R D
C O N T E N T ?
@dannydenhard#SOCIALVALUEX SOURCE: GIPHY
T H E R I G H T L E V E L O F C O N T E N T
“ Q U A N T I T Y V S Q U A L I T Y ”
I T S H A R D T O E N S U R E Y O U A R E
B E I N G A S S O C I AT E D W I T H T H E
R I G H T T Y P E O F C O N T E N T
@dannydenhard#SOCIALVALUEX
D O E S Y O U R C O N T E N T P R O V I D E
VA L U E ?
@dannydenhard#SOCIALVALUEX
W H E N Y O U S H A R E Y O U R
C O N T E N T
I S T H E R E A C T U A L VA L U E T O Y O U
O R Y O U R F O L L O W E R S ?
@dannydenhard#SOCIALVALUEX
O U R L I V E S A R E O R G A N I S E D B Y
A L G O R I T H M S 🤖
@dannydenhard#SOCIALVALUEX
S E A R C H - G O O G L E A N D A L L S E A R C H E N G I N E S A R E
A L G O R I T H M I C A L LY D R I V E N
S O C I A L M E D I A - N E W S F E E D S A R E A L G O R I T H M I C A L LY
D R I V E N , FA C E B O O K I M P R O V E S O N E V E RY L I K E A N D E V E RY
U S E
S H O P P I N G - R E L AT E D C O N T E N T A N D R E L AT E D I T E M S A R E
D R I V E N B Y A L G O R I T H M S . M O S T S H O P S C H A N G E T H E I R
A L G O R I T H M S B A S E D O N Y O U R B E H AV I O U R & P U R C H A S E S
E M A I L - I N B O X E S A R E N O W A L G O R I T H M I C , 

G M A I L A N D O U T L O O K B O T H C O N T R O L W H AT Y O U S E E . 

I N B O X V S P R O M O T I O N - F O C U S E D V S “ O T H E R ”
M U S I C / / F I L M S / / O D & O T T T V - E V E N O U R
E N T E R TA I N M E N T I S ( M O S T LY ) A L G O R I T H M I C A L LY D R I V E N
C O N S U M E R S D O N O T T H I N K A B O U T T H I S
@dannydenhard#SOCIALVALUEX
U S E R I N T E R A C T I O N S & T I M E
S P E N T I N F O R M S A L G O R I T H M S
H O W M U C H A F F I N I T Y S O M E O N E
H A S O V E R T I M E
T H AT E Q U A L S H O W M U C H VA L U E
Y O U A R E P O T E N T I A L LY
P R O V I D I N G
@dannydenhard#SOCIALVALUEX
B R A N D S H AV E T O W O R K H A R D E R
T H A N E V E R T O P R O V I D E VA L U E &
G A I N F O C U S E D AT T E N T I O N
@dannydenhard#SOCIALVALUEX
W E K N O W M A N Y P E O P L E I N M A N Y D I F F E R E N T
F O R M S I N 2 0 1 7
• R E A L L I F E F R I E N D
• W O R K C O L L E A G U E
• N E I G H B O U R
• K I D S F R I E N D S PA R E N T S
• S O C I A L M E D I A F R I E N D S ,
• FA C E B O O K F R I E N D ,
• T W I T T E R A C Q U A I N TA N C E
• L I N K E D I N … . ? ?
• B R A N D S ?
@dannydenhard#SOCIALVALUEX
A R E W E A P P L I C A B L E H E R E ?
W E E N G A G E W I T H T H E S E P E O P L E
V E RY D I F F E R E N T LY
@dannydenhard#SOCIALVALUEX
T H E I R P O S T S A N D R A N T S A D D
D I F F E R E N T VA L U E T O U S ,
L E A D I N G T O D I F F E R E N T T R U S T
VA L U E S F O R T H E M
T H I S I S I M P O R TA N T B E C A U S E …
@dannydenhard#SOCIALVALUEX
8 4 % O F P E O P L E T R U S T P R O D U C T
A N D B R A N D R E C O M M E N D AT I O N S
F R O M P E O P L E T H E Y K N O W
N I E L S E N
@dannydenhard#SOCIALVALUEX
T H E N E W 1 A M PA R E N T S U P P O R T
N E T W O R K I S :
FA C E B O O K G R O U P : ; <
W H AT S A P P G R O U P 💬
A F O R U M 👥
T W I T T E R H A S H TA G S >
@dannydenhard#SOCIALVALUEX
I N T H E S E N E T W O R K S T H E
P E O P L E A D D VA L U E A S T H E Y H E L P
T O R E A S S U R E & C A L M D O W N N E W
PA R E N T S .
A N D M A K E P R O D U C T
R E C O M M E N D AT I O N S C O N S TA N T LY
⬆ H I N T T H AT S O U R Y O U R VA L U E
@dannydenhard#SOCIALVALUEX
R E M E M B E R T H E R E A R E 4 R E A S O N S W H Y W E S H A R E O N FA C E B O O K
VA N I T Y
• L O O K H O W G O O D I A M
• H O W M U C H I D O N AT E D
• I ' M H E L P I N G
• I ' M A G R E AT P E R S O N
• I ' M A H O R R I B L E P E R S O N
AW E
• I N A W E
• G R E AT P E R S O N L O O K AT T H E PA G E O W N E R
• H O W M U C H A R E T H E Y R A I S I N G O R D O N AT E D
• G R E AT C A U S E
A N G E R
• H O W A N N O Y I N G
• H O W D O E S T H I S PA G E E X I S T
• H O W C A N T H I S H A P P E N ?
A M U S E M E N T
• L O L
• H O W G R E AT
• H O W S T U P I D
• H O W E M B A R R A S S I N G
@dannydenhard#SOCIALVALUEX
S E L F I S H VA L U E
S E L F I S H VA L U E
S E L F I S H VA L U E
S E L F I S H L E S S VA L U E ?
L O W VA L U E F R O M F R I E N D S &
B R A N D S I S M A K I N G U S L U R K
A N D W E D O N O T E N G A G E
@dannydenhard#SOCIALVALUEX
@dannydenhard#SOCIALVALUEX Source: http://www.bbc.co.uk/news/education-38392802
“ I F Y O U WA N T T O G E T T O T H E T R U T H
A B O U T W H AT M A K E S U S D I F F E R E N T, I T ’ S
T H I S : 



W E A R E G E N U I N E LY C U S T O M E R C E N T R I C , 



W E A R E G E N U I N E LY L O N G T E R M O R I E N T E D 



A N D W E G E N U I N E LY L I K E T O I N V E N T. ”
J E F F B E Z O S - A M A Z O N C E O
@dannydenhard#SOCIALVALUEX
M A N Y B U S I N E S S A R E T U R N I N G
T H E I R B A C K O N S O C I A L M E D I A
O R J U S T U S I N G A S A
B R O A D C A S T C H A N N E L S 🤔
@dannydenhard#SOCIALVALUEX
T H I S I S R E A L LY T U R N I N G Y O U R
F O L L O W E R S A N D P O T E N T I A L
C U S T O M E R O F F
@dannydenhard#SOCIALVALUEX
N O W M A N Y B R A N D S A R E
T U R N I N G T O A N A D S F I R S T
S T R AT E G Y
A R E A D S T H E O N LY WAY T O
P R O V I D E B U S I N E S S E S VA L U E ?
@dannydenhard#SOCIALVALUEX
W H E R E A D S
A R E B A R E LY
N O T I C E D
U N L E S S
C O M P L E T E LY
I R R E L E VA N T
@dannydenhard#SOCIALVALUEX
👍 A D B L O C K E R S 👎
@dannydenhard#SOCIALVALUEX
good for users
bad for businesses
I M A G I N E W H AT W O U L D H A P P E N I F A D B L O C K E R S W E R E S TA N D A R D O N M O B I L E
I A S K E D T H E W I D E R M A R K E T I N G T E A M AT
J U S T G I V I N G W H I C H B R A N D S D O S O C I A L W E L L :
• @ G E T I N T H E S E A
• O L I V I A B U R T O N WAT C H E S
• J A M E S C O R D E N
• A J +
• O F F I C I A L N F L 🏈
T H E O B V I O U S
• TA S T Y ( B U Z Z F E E D )
• PA D D Y P O W E R ( U K B E T T I N G C O )
• I N N O C E N T
@dannydenhard#SOCIALVALUEX
LISTE
N
TO
H
TTP://B
IT.LY
/ZE
FR
A
N
K
PO
D
C
A
ST
B U Z Z F E E D ’ S VA L U E E X C H A N G E 🙊
@dannydenhard#SOCIALVALUEX
B U Z Z F E E D A R E M O R E T H A N J U S T
L I S T I C L E S , L O L 😹 A N D V I D E O
V I E W S
@dannydenhard#SOCIALVALUEX
W E A L L W I S H W E C O U L D G E T
M O R E TA R G E T E D V I E W S ▶
1 7 0 M I L L I O N V I E W S O N C H I C K E N
S L I D E R S I S PA R T I C U L A R LY
I M P R E S S I V E 💯
@dannydenhard#SOCIALVALUEX
B U Z Z F E E D H AV E S O L D O V E R 1 0 0 K
TA S T Y C O O K B O O K S 📚
T H E I R VA L U E E X C H A N G E I S
O B V I O U S H E R E 💸
@dannydenhard#SOCIALVALUEX
S O D A N N Y W H AT I S Y O U R VA L U E
E X C H A N G E ?
@dannydenhard#SOCIALVALUEX
J U S T G I V I N G I S A V I R A L L O O P
C O M PA N Y
O T H E R V I R A L L O O P C O M PA N I E S I N C L U D E
• T U P P E R WA R E
• E B AY
• FA C E B O O K
• T W I T T E R
• U B E R
• M O N Z O
• AT O M B A N K
@dannydenhard#SOCIALVALUEX
W E R E LY O N O U R N E T W O R K A N D
T H E I R N E T W O R K S 🌏
@dannydenhard#SOCIALVALUEX
O U R VA L U E E X C H A N G E I S O U R
P L AT F O R M & C O N S TA N T
S U P P O R T
@dannydenhard#SOCIALVALUEX
F R O M W E L L O V E R $ 4 + B I L L I O N
R A I S E D O N O U R P L AT F O R M
C L O S E T O 6 0 % O F T H I S I S F R O M
S O C I A L S H A R E S A L O N E
@dannydenhard#SOCIALVALUEX
W E U S E O U R D ATA , N P S & T H E
D I R E C T F E E D B A C K F R O M O U R
U S E R S T O P R O V I D E T R U E VA L U E
@dannydenhard#SOCIALVALUEX
W E P H Y S I C A L LY C A N N O T
A M P L I F Y E V E RY G O O D
C R O W D F U N D I N G PA G E
U N F O R T U N AT E LY T H AT I S
I M P O S S I B L E 😞
@dannydenhard#SOCIALVALUEX
W H E N W E S H A R E O U R
C O M M U N I T I E S S T O RY I T H A S T O
B E P O W E R F U L 💪
@dannydenhard#SOCIALVALUEX
O U R VA L U E E X C H A N G E H A S T O
B E C RY S TA L C L E A R ;
• T H E B E S T P R O D U C T ( N O T J U S T F E AT U R E S )
• S T O RY A M P L I F I C AT I O N
• C U S T O M E R S U C C E S S T E A M 1
T O 1 A D V I C E
@dannydenhard#SOCIALVALUEX
E X A M P L E O F
A D D I N G VA L U E
A D D I N G A M O U N T S
T O S H A R E
P R O M P T S :
W E A R E
C O N S TA N T LY
T E S T I N G A N D
L E T T I N G O U R
U S E R S K N O W
VA L U E S O F T H E I R
N E X T A C T I O N S
@dannydenhard#SOCIALVALUEX
W E D O N O T A N D
C A N N O T E X P E C T
P E O P L E C A N
A LWAY S D O N AT E
A F T E R A F R I E N D
A S K S
H O W E V E R W E C A N
S U G G E S T F O R
T H E M T O S H A R E /
T O H E L P T H E
S T O RY S U C C E E D
@dannydenhard#SOCIALVALUEX
U P T O 1 5 % O F O U R T R A F F I C
R E F E R R A L S A R E F R O M D A R K
S O C I A L J
@dannydenhard#SOCIALVALUEX
W E H AV E T O O F F E R VA L U E &
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The CMO Social Media Value Exchange

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  • 2. S L I D E 2 WA R N I N G 🔞
 W H E N PA S S I O N AT E I H AV E A T E N D E N C Y T O S W E A R 🤐 
 A N D B E WA R E T H E R E A R E A L O T O F G I F S & E M O J I S ❤ ⚠ 😤 @dannydenhard#SOCIALVALUEX
  • 3. M E : I L O O K A F T E R D I G I TA L M A R K E T I N G 
 & G R O W T H @ 
 
 J U S T G I V I N G C R O W D F U N D I N G @dannydenhard#SOCIALVALUEX W E H E L P : ✅ P E O P L E I N N E E D ✅ C O M M U N I T Y P R O J E C T S ✅ A N D C H A R I T I E S C H E C K O U T: H TTPS://W W W .JU STG IV IN G .C O M /LIFE C H A N G E R S
  • 4. A S K M E Q U E S T I O N S T W E E T M E @ D A N N Y D E N H A R D M E S S E N G E R . C O M / D A N N Y D E N H A R D @dannydenhard#SOCIALVALUEX
  • 5. W E A R E G O I N G T O TA L K A B O U T T H E “ S O C I A L M E D I A VA L U E E X C H A N G E " A N D W H AT S O C I A L M E D I A VA L U E I S T O D AY & W H AT I T C O U L D B E F O R Y O U T O M O R R O W @dannydenhard#SOCIALVALUEX
  • 6. @dannydenhard#SOCIALVALUEX W H AT A B O U T: 
 - P O K É M O N G O ? - M A R I O ? T H I S I S M O S T LY 
 D A R K S O C I A L ( I M ) SOURCE: FLURRY
  • 7. F O R A L O T O F P E O P L E S O C I A L M E D I A = T R U S T @dannydenhard#SOCIALVALUEX
  • 8. W H Y ? • W E P I C K : • O U R F R I E N D S • T H E B U S I N E S S E S W E “ L I K E ” • W H O W E E N G A G E W I T H • O R S P Y O N … . • A N D W H AT N E W S ( O R A D S ) I S I M P O R TA N T T O U S @dannydenhard#SOCIALVALUEX
  • 9. S O C I A L M E D I A & T H E M O B I L E / C E L L P H O N E G AV E U S T H E U LT I M AT E VA L U E ; C O N V E N I E N C E & A C C E S S . F O R M O S T T H AT I S F R I E N D S AT T E N T I O N & C H E C K I N G I N O N F R I E N D S O N D E M A N D @dannydenhard#SOCIALVALUEX
  • 10. W E A L L H AV E A VA L U E E X C H A N G E W H E N U S I N G S O C I A L ⏰ T H A N K S T O S O C I A L & T H E 📱 W E D E M A N D F R E E U S E & T H E P R O D U C T J U S T T O W O R K O N A N Y D E V I C E , A N Y T I M E ⬆ T H AT S O U R VA L U E @dannydenhard#SOCIALVALUEX
  • 11. I T I S L A R G E LY R E S P O N S I B L E F O R O U R G E N E R AT I O N T O B E C O M I N G T H E O N D E M A N D G E N E R AT I O N W I T H “ P R I M E E X P E C TAT I O N S ” @dannydenhard#SOCIALVALUEX
  • 12. “ I F T H E S TA R B U C K S S E C R E T I S A S M I L E W H E N Y O U G E T Y O U R L AT T E . . . 
 
 O U R S I S T H AT T H E W E B S I T E A D A P T S T O T H E I N D I V I D U A L S TA S T E ” R E E D H A S T I N G S - N E T F L I X C E O @dannydenhard#SOCIALVALUEX
  • 13. B I G Q U E S T I O N T I M E W H AT I S Y O U R S E C R E T VA L U E ? @dannydenhard#SOCIALVALUEX
  • 14. @dannydenhard#SOCIALVALUEX A I R B N B VA L U E ? SOURCE: https://twitter.com/bchesky/status/814957499950518272
  • 15. @dannydenhard#SOCIALVALUEX T W I T T E R VA L U E ? SOURCE: https://twitter.com/jack/status/814537990366228480
  • 16. @dannydenhard#SOCIALVALUEX S Q U A R E VA L U E ? SOURCE: https://twitter.com/jack/status/814538548158328832
  • 17. “ M A R K E T I N G I S A C O N T E S T F O R P E O P L E ' S AT T E N T I O N . ” S E T H G O D I N @dannydenhard#SOCIALVALUEX
  • 18. O U R AT T E N T I O N / T I M E I S T H E M O S T VA L U A B L E T H I N G W E H AV E I N L I F E ♥ @dannydenhard#SOCIALVALUEX
  • 19. A S B R A N D S A N D M A R K E T E R S W E D O N O T TA K E T H I S S E R I O U S LY E N O U G H 😠 @dannydenhard#SOCIALVALUEX
  • 20. B R A N D S J U S T A C T A S C H I L D R E N , L O O K I N G F O R A N Y AT T E N T I O N @dannydenhard#SOCIALVALUEX
  • 21. F O R R E S T E R A R E S U G G E S T I N G M O B I L E M O M E N T S I S T H E B AT T L E G R O U N D & I A G R E E @dannydenhard#SOCIALVALUEX
  • 22. W E S P E N D A L O T O F O U R T I M E E V E RY D AY O N S O C I A L S I T E S @dannydenhard#SOCIALVALUEX
  • 23. O R O N A P P S … . @dannydenhard#SOCIALVALUEX
  • 25. @dannydenhard#SOCIALVALUEX SOURCE: APPANNIE 5 0 B I L L I O N A N D R O I D A P P S W E R E D O W N L O A D E D I N 2 0 1 6
  • 26. T H E T H E M E ? T H E S A M E A P P S A R E B E I N G D O W N L O A D E D A N D U S E D C O N S TA N T LY @dannydenhard#SOCIALVALUEX
  • 27. F I G H T Y O U R B AT T L E S G O O G L E H AV E 2 7 2 ⬆ D I F F E R E N T A P P S I N T H E A P P S T O R E FA C E B O O K H AV E 6 7 ⬆ D I F F E R E N T A P P S I N T H E A P P S T O R E @dannydenhard#SOCIALVALUEX SOURCE: APPANNIE
  • 28. C O N S U M E R A P P S T H AT A C T U A L LY G E T U S E D R E G U L A R LY: 👍 S O C I A L N E T W O R K 💬 I N S TA N T M E S S E N G E R ☀ W E AT H E R 📰 N E W S 0 M U S I C 🕹 G A M E S 🏧 F I N A N C E / B A N K I N G 🌏 M A P S 🛒 S H O P P I N G @dannydenhard#SOCIALVALUEX
  • 29. D I D Y O U K N O W ? 1 8 - 2 4 Y E A R O L D S S P E N D O V E R 9 0 H O U R S P E R M O N T H W I T H I N A P P S S O U R C E : B U S I N E S S O F A P P S @dannydenhard#SOCIALVALUEX
  • 30. T H I S M E A N S 1 8 - 2 4 Y E A R O L D S H AV E F O U N D T H E I R VA L U E W I T H T H E I R P H O N E & A P P S A N D T H AT S N O T J U S T S T R E A K S I N S N A P C H AT 👻 @dannydenhard#SOCIALVALUEX
  • 31. M O S T A P P S S I M P LY A R E N O T G O O D E N O U G H ❌ @dannydenhard#SOCIALVALUEX
  • 32. A N D T H O S E A P P S T H AT A R E , A R E O N LY A S G O O D A S Y O U R P R O D U C T S TAY S R E L E VA N T O R P R O V I D E H O O K S O R VA L U E @dannydenhard#SOCIALVALUEX
  • 33. A C R O S S A L L P L AT F O R M S W E P U T O U T T O O M U C H 💩 A N D E X P E C T I T S T I C K & R E S O N AT E @dannydenhard#SOCIALVALUEX
  • 34. I S T H E R E VA L U E F O R Y O U O R Y O U R C U S T O M E R T H E R E ? @dannydenhard#SOCIALVALUEX
  • 35. Q U I C K S I D E N O T E P L E A S E L E T ’ S S T O P S E N D I N G T E X T, P U S H N O T I F I C AT I O N S A N D E M A I L S W I T H T H E S A M E M E S S A G E 🔫 @dannydenhard#SOCIALVALUEX
  • 36. S O U R C E : H T T P S : / / W W W. I N S TA G R A M . C O M / P / B O 9 9 4 Q _ D Z 1 O / @dannydenhard#SOCIALVALUEX P E O P L E / P E R S O N A L B R A N D S W I L L G O T O E X T R E M E L E N G T H S F O R L I K E S ❤ / VA L U E 4 3 , 5 7 5 L I K E S
  • 37. D A R E I S AY T H E W O R D C O N T E N T ? @dannydenhard#SOCIALVALUEX SOURCE: GIPHY
  • 38. T H E R I G H T L E V E L O F C O N T E N T “ Q U A N T I T Y V S Q U A L I T Y ” I T S H A R D T O E N S U R E Y O U A R E B E I N G A S S O C I AT E D W I T H T H E R I G H T T Y P E O F C O N T E N T @dannydenhard#SOCIALVALUEX
  • 39. D O E S Y O U R C O N T E N T P R O V I D E VA L U E ? @dannydenhard#SOCIALVALUEX
  • 40. W H E N Y O U S H A R E Y O U R C O N T E N T I S T H E R E A C T U A L VA L U E T O Y O U O R Y O U R F O L L O W E R S ? @dannydenhard#SOCIALVALUEX
  • 41. O U R L I V E S A R E O R G A N I S E D B Y A L G O R I T H M S 🤖 @dannydenhard#SOCIALVALUEX
  • 42. S E A R C H - G O O G L E A N D A L L S E A R C H E N G I N E S A R E A L G O R I T H M I C A L LY D R I V E N S O C I A L M E D I A - N E W S F E E D S A R E A L G O R I T H M I C A L LY D R I V E N , FA C E B O O K I M P R O V E S O N E V E RY L I K E A N D E V E RY U S E S H O P P I N G - R E L AT E D C O N T E N T A N D R E L AT E D I T E M S A R E D R I V E N B Y A L G O R I T H M S . M O S T S H O P S C H A N G E T H E I R A L G O R I T H M S B A S E D O N Y O U R B E H AV I O U R & P U R C H A S E S E M A I L - I N B O X E S A R E N O W A L G O R I T H M I C , 
 G M A I L A N D O U T L O O K B O T H C O N T R O L W H AT Y O U S E E . 
 I N B O X V S P R O M O T I O N - F O C U S E D V S “ O T H E R ” M U S I C / / F I L M S / / O D & O T T T V - E V E N O U R E N T E R TA I N M E N T I S ( M O S T LY ) A L G O R I T H M I C A L LY D R I V E N C O N S U M E R S D O N O T T H I N K A B O U T T H I S @dannydenhard#SOCIALVALUEX
  • 43. U S E R I N T E R A C T I O N S & T I M E S P E N T I N F O R M S A L G O R I T H M S H O W M U C H A F F I N I T Y S O M E O N E H A S O V E R T I M E T H AT E Q U A L S H O W M U C H VA L U E Y O U A R E P O T E N T I A L LY P R O V I D I N G @dannydenhard#SOCIALVALUEX
  • 44. B R A N D S H AV E T O W O R K H A R D E R T H A N E V E R T O P R O V I D E VA L U E & G A I N F O C U S E D AT T E N T I O N @dannydenhard#SOCIALVALUEX
  • 45. W E K N O W M A N Y P E O P L E I N M A N Y D I F F E R E N T F O R M S I N 2 0 1 7 • R E A L L I F E F R I E N D • W O R K C O L L E A G U E • N E I G H B O U R • K I D S F R I E N D S PA R E N T S • S O C I A L M E D I A F R I E N D S , • FA C E B O O K F R I E N D , • T W I T T E R A C Q U A I N TA N C E • L I N K E D I N … . ? ? • B R A N D S ? @dannydenhard#SOCIALVALUEX A R E W E A P P L I C A B L E H E R E ?
  • 46. W E E N G A G E W I T H T H E S E P E O P L E V E RY D I F F E R E N T LY @dannydenhard#SOCIALVALUEX
  • 47. T H E I R P O S T S A N D R A N T S A D D D I F F E R E N T VA L U E T O U S , L E A D I N G T O D I F F E R E N T T R U S T VA L U E S F O R T H E M T H I S I S I M P O R TA N T B E C A U S E … @dannydenhard#SOCIALVALUEX
  • 48. 8 4 % O F P E O P L E T R U S T P R O D U C T A N D B R A N D R E C O M M E N D AT I O N S F R O M P E O P L E T H E Y K N O W N I E L S E N @dannydenhard#SOCIALVALUEX
  • 49. T H E N E W 1 A M PA R E N T S U P P O R T N E T W O R K I S : FA C E B O O K G R O U P : ; < W H AT S A P P G R O U P 💬 A F O R U M 👥 T W I T T E R H A S H TA G S > @dannydenhard#SOCIALVALUEX
  • 50. I N T H E S E N E T W O R K S T H E P E O P L E A D D VA L U E A S T H E Y H E L P T O R E A S S U R E & C A L M D O W N N E W PA R E N T S . A N D M A K E P R O D U C T R E C O M M E N D AT I O N S C O N S TA N T LY ⬆ H I N T T H AT S O U R Y O U R VA L U E @dannydenhard#SOCIALVALUEX
  • 51. R E M E M B E R T H E R E A R E 4 R E A S O N S W H Y W E S H A R E O N FA C E B O O K VA N I T Y • L O O K H O W G O O D I A M • H O W M U C H I D O N AT E D • I ' M H E L P I N G • I ' M A G R E AT P E R S O N • I ' M A H O R R I B L E P E R S O N AW E • I N A W E • G R E AT P E R S O N L O O K AT T H E PA G E O W N E R • H O W M U C H A R E T H E Y R A I S I N G O R D O N AT E D • G R E AT C A U S E A N G E R • H O W A N N O Y I N G • H O W D O E S T H I S PA G E E X I S T • H O W C A N T H I S H A P P E N ? A M U S E M E N T • L O L • H O W G R E AT • H O W S T U P I D • H O W E M B A R R A S S I N G @dannydenhard#SOCIALVALUEX S E L F I S H VA L U E S E L F I S H VA L U E S E L F I S H VA L U E S E L F I S H L E S S VA L U E ?
  • 52. L O W VA L U E F R O M F R I E N D S & B R A N D S I S M A K I N G U S L U R K A N D W E D O N O T E N G A G E @dannydenhard#SOCIALVALUEX
  • 54. “ I F Y O U WA N T T O G E T T O T H E T R U T H A B O U T W H AT M A K E S U S D I F F E R E N T, I T ’ S T H I S : 
 
 W E A R E G E N U I N E LY C U S T O M E R C E N T R I C , 
 
 W E A R E G E N U I N E LY L O N G T E R M O R I E N T E D 
 
 A N D W E G E N U I N E LY L I K E T O I N V E N T. ” J E F F B E Z O S - A M A Z O N C E O @dannydenhard#SOCIALVALUEX
  • 55. M A N Y B U S I N E S S A R E T U R N I N G T H E I R B A C K O N S O C I A L M E D I A O R J U S T U S I N G A S A B R O A D C A S T C H A N N E L S 🤔 @dannydenhard#SOCIALVALUEX
  • 56. T H I S I S R E A L LY T U R N I N G Y O U R F O L L O W E R S A N D P O T E N T I A L C U S T O M E R O F F @dannydenhard#SOCIALVALUEX
  • 57. N O W M A N Y B R A N D S A R E T U R N I N G T O A N A D S F I R S T S T R AT E G Y A R E A D S T H E O N LY WAY T O P R O V I D E B U S I N E S S E S VA L U E ? @dannydenhard#SOCIALVALUEX
  • 58. W H E R E A D S A R E B A R E LY N O T I C E D U N L E S S C O M P L E T E LY I R R E L E VA N T @dannydenhard#SOCIALVALUEX
  • 59. 👍 A D B L O C K E R S 👎 @dannydenhard#SOCIALVALUEX good for users bad for businesses I M A G I N E W H AT W O U L D H A P P E N I F A D B L O C K E R S W E R E S TA N D A R D O N M O B I L E
  • 60. I A S K E D T H E W I D E R M A R K E T I N G T E A M AT J U S T G I V I N G W H I C H B R A N D S D O S O C I A L W E L L : • @ G E T I N T H E S E A • O L I V I A B U R T O N WAT C H E S • J A M E S C O R D E N • A J + • O F F I C I A L N F L 🏈 T H E O B V I O U S • TA S T Y ( B U Z Z F E E D ) • PA D D Y P O W E R ( U K B E T T I N G C O ) • I N N O C E N T @dannydenhard#SOCIALVALUEX LISTE N TO H TTP://B IT.LY /ZE FR A N K PO D C A ST
  • 61. B U Z Z F E E D ’ S VA L U E E X C H A N G E 🙊 @dannydenhard#SOCIALVALUEX
  • 62. B U Z Z F E E D A R E M O R E T H A N J U S T L I S T I C L E S , L O L 😹 A N D V I D E O V I E W S @dannydenhard#SOCIALVALUEX
  • 63. W E A L L W I S H W E C O U L D G E T M O R E TA R G E T E D V I E W S ▶ 1 7 0 M I L L I O N V I E W S O N C H I C K E N S L I D E R S I S PA R T I C U L A R LY I M P R E S S I V E 💯 @dannydenhard#SOCIALVALUEX
  • 64. B U Z Z F E E D H AV E S O L D O V E R 1 0 0 K TA S T Y C O O K B O O K S 📚 T H E I R VA L U E E X C H A N G E I S O B V I O U S H E R E 💸 @dannydenhard#SOCIALVALUEX
  • 65. S O D A N N Y W H AT I S Y O U R VA L U E E X C H A N G E ? @dannydenhard#SOCIALVALUEX
  • 66. J U S T G I V I N G I S A V I R A L L O O P C O M PA N Y O T H E R V I R A L L O O P C O M PA N I E S I N C L U D E • T U P P E R WA R E • E B AY • FA C E B O O K • T W I T T E R • U B E R • M O N Z O • AT O M B A N K @dannydenhard#SOCIALVALUEX
  • 67. W E R E LY O N O U R N E T W O R K A N D T H E I R N E T W O R K S 🌏 @dannydenhard#SOCIALVALUEX
  • 68. O U R VA L U E E X C H A N G E I S O U R P L AT F O R M & C O N S TA N T S U P P O R T @dannydenhard#SOCIALVALUEX
  • 69. F R O M W E L L O V E R $ 4 + B I L L I O N R A I S E D O N O U R P L AT F O R M C L O S E T O 6 0 % O F T H I S I S F R O M S O C I A L S H A R E S A L O N E @dannydenhard#SOCIALVALUEX
  • 70. W E U S E O U R D ATA , N P S & T H E D I R E C T F E E D B A C K F R O M O U R U S E R S T O P R O V I D E T R U E VA L U E @dannydenhard#SOCIALVALUEX
  • 71. W E P H Y S I C A L LY C A N N O T A M P L I F Y E V E RY G O O D C R O W D F U N D I N G PA G E U N F O R T U N AT E LY T H AT I S I M P O S S I B L E 😞 @dannydenhard#SOCIALVALUEX
  • 72. W H E N W E S H A R E O U R C O M M U N I T I E S S T O RY I T H A S T O B E P O W E R F U L 💪 @dannydenhard#SOCIALVALUEX
  • 73. O U R VA L U E E X C H A N G E H A S T O B E C RY S TA L C L E A R ; • T H E B E S T P R O D U C T ( N O T J U S T F E AT U R E S ) • S T O RY A M P L I F I C AT I O N • C U S T O M E R S U C C E S S T E A M 1 T O 1 A D V I C E @dannydenhard#SOCIALVALUEX
  • 74. E X A M P L E O F A D D I N G VA L U E A D D I N G A M O U N T S T O S H A R E P R O M P T S : W E A R E C O N S TA N T LY T E S T I N G A N D L E T T I N G O U R U S E R S K N O W VA L U E S O F T H E I R N E X T A C T I O N S @dannydenhard#SOCIALVALUEX
  • 75. W E D O N O T A N D C A N N O T E X P E C T P E O P L E C A N A LWAY S D O N AT E A F T E R A F R I E N D A S K S H O W E V E R W E C A N S U G G E S T F O R T H E M T O S H A R E / T O H E L P T H E S T O RY S U C C E E D @dannydenhard#SOCIALVALUEX
  • 76. U P T O 1 5 % O F O U R T R A F F I C R E F E R R A L S A R E F R O M D A R K S O C I A L J @dannydenhard#SOCIALVALUEX
  • 77. W E H AV E T O O F F E R VA L U E & S U P P O R T O N T H E S E C H A N N E L S . I F T H E Y D R I V E Y O U T R A F F I C & O P P O R T U N I T Y @dannydenhard#SOCIALVALUEX
  • 78. G I V E PA G E O W N E R S T H E B E S T I N S I G H T S P O S S I B L E L I K E : • H E L P T H E M S H A R E T H E I R S T O RY T O T H E P R E S S • R I G H T T Y P E O F S H A R E • T H E R I G H T T I M E T O S H A R E ⏱ • T H E R I G H T T I M E T O S H A R E A G A I N • E N C O U R A G E T O S H A R E A C R O S S E M A I L • O T H E R S O C I A L N E T W O R K S 👻 @dannydenhard#SOCIALVALUEX
  • 79. O R G I V E A WAY Y O U R K N O W L E D G E @dannydenhard#SOCIALVALUEX
  • 80. C U R R E N T FA C E B O O K A L G O R I T H M P R I O R I T I E S I N O R D E R 📹 L I V E V I D E O 📼 V I D E O ⏲ T I M E O F P O S T / U P D AT E O P U B L I C S H A R E P A F F I N I T Y 🖼 P I C T U R E ✅ U N I Q U E S H A R E 📝 N O T E 🔄 S H A R E 🗣 C O M M E N T 👍 L I K E ⛓ L I N K ⏱ T I M E S P E N T O N S I T E ( A F T E R L I N K I S C L I C K E D F R O M FA C E B O O K N E W S F E E D ) ✍ K E Y W O R D S / S E N T E N C E S O N S TAT U S 🌀 S H A R E P O P U L A R P O S T 🏷 S P E C I F I C F R I E N D S TA G G E D 🆕 🚤 S P E E D O F T H E S I T E Y O U P U S H P E R S O N T O @dannydenhard#SOCIALVALUEX
  • 81. F O R E X T R A VA L U E : W O R K O U T H O W T O O F F E R S U P P O R T O N A N Y P L AT F O R M T H AT Y O U R U S E R S U S E C O N S TA N T LY & E A S I LY T O U S E AT A N Y G I V E N T I M E @dannydenhard#SOCIALVALUEX
  • 82. • W E C H AT ’ S E C O S Y S T E M & S M A L L P R O G R A M S • H O W W H AT S A P P I S B E I N G U S E D I N M A N Y D I F F E R E N T WAY S I N A S I A & S PA I N Z 
 ( B O O K I N G A P P O I N T M E N T S , I N S TA N T S U P P O R T, B U Y I N G I T E M S T H R O U G H ) @dannydenhard#SOCIALVALUEX G O L O O K AT
  • 83. T O C O N C L U D E • C O N S I D E R I F Y O U R P L AT F O R M O R P R O D U C T I S G O O D E N O U G H • L O O K AT W H AT Y O U C O U L D B E T T E R & M A K E T H AT T W E A K A S A P • C H O I C E I S K E Y • D O N O T L O O K O R A C T N E E D Y • B E S T R AT E G I C • Y O U D O N ' T H AV E T O B E O N E V E RY N E T W O R K O R A P P • P I C K T H E P L AT F O R M S Y O U C A N H E L P A N D P R O V I D E A C T U A L VA L U E • R E T H I N K Y O U R S T R AT E G Y I F Y O U S E N D T H E S A M E M E S S A G E S A C R O S S M U LT I P L E P L AT F O R M S • L O O K AT Y O U R D ATA & M O S T U S E D P L AT F O R M S F R O M E N G A G E M E N T & T R A F F I C P O V • W O R K O U T I F Y O U C A N A D D M O R E VA L U E O R B E I N T H AT S PA C E O R G A N I C A L LY @dannydenhard#SOCIALVALUEX
  • 84. L A S T LY - T H A N K Y O U 👏👏 👏 #SOCIALVALUEX WA N T T O F O L L O W U P ? A S K M E A N Y T H I N G : E : D A N N Y. D E N H A R D @ J U S T G I V I N G . C O M T: @ D A N N Y D E N H A R D M : M . M E / D A N N Y D E N H A R D