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The CMO Social Media Value Exchange

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This deck breaks down the value exchange marketers have and have to deliver on to consumers. I challenge marketers and marketing leads to stop broadcasting information and really start the social media value exchange as early as possible. Value exchange starts from the moment your product goes live and social media should be a value extension on top of your product. See how twitter, airbnb and the like use platforms to gain value by asking for direct feedback, understand how apps provide specific value to users and why the same message across all platforms is a naive decision.
Challenge yourself on where you value exchange is and how you can change this

Published in: Marketing
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The CMO Social Media Value Exchange

  1. 1. T H E S O C I A L M E D I A VA L U E E X C H A N G E I N 2 0 1 7 D A N N Y D E N H A R D - H E A D O F D I G I TA L @ J U S T G I V I N G . 
 @ D A N N Y D E N H A R D #SOCIALVALUEX
  2. 2. S L I D E 2 WA R N I N G πŸ”žβ€¨ W H E N PA S S I O N AT E I H AV E A T E N D E N C Y T O S W E A R 🀐 
 A N D B E WA R E T H E R E A R E A L O T O F G I F S & E M O J I S ❀ ⚠ 😀 @dannydenhard#SOCIALVALUEX
  3. 3. M E : I L O O K A F T E R D I G I TA L M A R K E T I N G 
 & G R O W T H @ 
 
 J U S T G I V I N G C R O W D F U N D I N G @dannydenhard#SOCIALVALUEX W E H E L P : βœ… P E O P L E I N N E E D βœ… C O M M U N I T Y P R O J E C T S βœ… A N D C H A R I T I E S C H E C K O U T: H TTPS://W W W .JU STG IV IN G .C O M /LIFE C H A N G E R S
  4. 4. A S K M E Q U E S T I O N S T W E E T M E @ D A N N Y D E N H A R D M E S S E N G E R . C O M / D A N N Y D E N H A R D @dannydenhard#SOCIALVALUEX
  5. 5. W E A R E G O I N G T O TA L K A B O U T T H E β€œ S O C I A L M E D I A VA L U E E X C H A N G E " A N D W H AT S O C I A L M E D I A VA L U E I S T O D AY & W H AT I T C O U L D B E F O R Y O U T O M O R R O W @dannydenhard#SOCIALVALUEX
  6. 6. @dannydenhard#SOCIALVALUEX W H AT A B O U T: 
 - P O K Γ‰ M O N G O ? - M A R I O ? T H I S I S M O S T LY 
 D A R K S O C I A L ( I M ) SOURCE: FLURRY
  7. 7. F O R A L O T O F P E O P L E S O C I A L M E D I A = T R U S T @dannydenhard#SOCIALVALUEX
  8. 8. W H Y ? β€’ W E P I C K : β€’ O U R F R I E N D S β€’ T H E B U S I N E S S E S W E β€œ L I K E ” β€’ W H O W E E N G A G E W I T H β€’ O R S P Y O N … . β€’ A N D W H AT N E W S ( O R A D S ) I S I M P O R TA N T T O U S @dannydenhard#SOCIALVALUEX
  9. 9. S O C I A L M E D I A & T H E M O B I L E / C E L L P H O N E G AV E U S T H E U LT I M AT E VA L U E ; C O N V E N I E N C E & A C C E S S . F O R M O S T T H AT I S F R I E N D S AT T E N T I O N & C H E C K I N G I N O N F R I E N D S O N D E M A N D @dannydenhard#SOCIALVALUEX
  10. 10. W E A L L H AV E A VA L U E E X C H A N G E W H E N U S I N G S O C I A L ⏰ T H A N K S T O S O C I A L & T H E πŸ“± W E D E M A N D F R E E U S E & T H E P R O D U C T J U S T T O W O R K O N A N Y D E V I C E , A N Y T I M E ⬆ T H AT S O U R VA L U E @dannydenhard#SOCIALVALUEX
  11. 11. I T I S L A R G E LY R E S P O N S I B L E F O R O U R G E N E R AT I O N T O B E C O M I N G T H E O N D E M A N D G E N E R AT I O N W I T H β€œ P R I M E E X P E C TAT I O N S ” @dannydenhard#SOCIALVALUEX
  12. 12. β€œ I F T H E S TA R B U C K S S E C R E T I S A S M I L E W H E N Y O U G E T Y O U R L AT T E . . . 
 
 O U R S I S T H AT T H E W E B S I T E A D A P T S T O T H E I N D I V I D U A L S TA S T E ” R E E D H A S T I N G S - N E T F L I X C E O @dannydenhard#SOCIALVALUEX
  13. 13. B I G Q U E S T I O N T I M E W H AT I S Y O U R S E C R E T VA L U E ? @dannydenhard#SOCIALVALUEX
  14. 14. @dannydenhard#SOCIALVALUEX A I R B N B VA L U E ? SOURCE: https://twitter.com/bchesky/status/814957499950518272
  15. 15. @dannydenhard#SOCIALVALUEX T W I T T E R VA L U E ? SOURCE: https://twitter.com/jack/status/814537990366228480
  16. 16. @dannydenhard#SOCIALVALUEX S Q U A R E VA L U E ? SOURCE: https://twitter.com/jack/status/814538548158328832
  17. 17. β€œ M A R K E T I N G I S A C O N T E S T F O R P E O P L E ' S AT T E N T I O N . ” S E T H G O D I N @dannydenhard#SOCIALVALUEX
  18. 18. O U R AT T E N T I O N / T I M E I S T H E M O S T VA L U A B L E T H I N G W E H AV E I N L I F E β™₯ @dannydenhard#SOCIALVALUEX
  19. 19. A S B R A N D S A N D M A R K E T E R S W E D O N O T TA K E T H I S S E R I O U S LY E N O U G H 😠 @dannydenhard#SOCIALVALUEX
  20. 20. B R A N D S J U S T A C T A S C H I L D R E N , L O O K I N G F O R A N Y AT T E N T I O N @dannydenhard#SOCIALVALUEX
  21. 21. F O R R E S T E R A R E S U G G E S T I N G M O B I L E M O M E N T S I S T H E B AT T L E G R O U N D & I A G R E E @dannydenhard#SOCIALVALUEX
  22. 22. W E S P E N D A L O T O F O U R T I M E E V E RY D AY O N S O C I A L S I T E S @dannydenhard#SOCIALVALUEX
  23. 23. O R O N A P P S … . @dannydenhard#SOCIALVALUEX
  24. 24. @dannydenhard#SOCIALVALUEX SOURCE: APPANNIE D O YO U SPO T TH E TH EM E? iOS DATA
  25. 25. @dannydenhard#SOCIALVALUEX SOURCE: APPANNIE 5 0 B I L L I O N A N D R O I D A P P S W E R E D O W N L O A D E D I N 2 0 1 6
  26. 26. T H E T H E M E ? T H E S A M E A P P S A R E B E I N G D O W N L O A D E D A N D U S E D C O N S TA N T LY @dannydenhard#SOCIALVALUEX
  27. 27. F I G H T Y O U R B AT T L E S G O O G L E H AV E 2 7 2 ⬆ D I F F E R E N T A P P S I N T H E A P P S T O R E FA C E B O O K H AV E 6 7 ⬆ D I F F E R E N T A P P S I N T H E A P P S T O R E @dannydenhard#SOCIALVALUEX SOURCE: APPANNIE
  28. 28. C O N S U M E R A P P S T H AT A C T U A L LY G E T U S E D R E G U L A R LY: πŸ‘ S O C I A L N E T W O R K πŸ’¬ I N S TA N T M E S S E N G E R β˜€ W E AT H E R πŸ“° N E W S 0 M U S I C πŸ•Ή G A M E S 🏧 F I N A N C E / B A N K I N G 🌏 M A P S πŸ›’ S H O P P I N G @dannydenhard#SOCIALVALUEX
  29. 29. D I D Y O U K N O W ? 1 8 - 2 4 Y E A R O L D S S P E N D O V E R 9 0 H O U R S P E R M O N T H W I T H I N A P P S S O U R C E : B U S I N E S S O F A P P S @dannydenhard#SOCIALVALUEX
  30. 30. T H I S M E A N S 1 8 - 2 4 Y E A R O L D S H AV E F O U N D T H E I R VA L U E W I T H T H E I R P H O N E & A P P S A N D T H AT S N O T J U S T S T R E A K S I N S N A P C H AT πŸ‘» @dannydenhard#SOCIALVALUEX
  31. 31. M O S T A P P S S I M P LY A R E N O T G O O D E N O U G H ❌ @dannydenhard#SOCIALVALUEX
  32. 32. A N D T H O S E A P P S T H AT A R E , A R E O N LY A S G O O D A S Y O U R P R O D U C T S TAY S R E L E VA N T O R P R O V I D E H O O K S O R VA L U E @dannydenhard#SOCIALVALUEX
  33. 33. A C R O S S A L L P L AT F O R M S W E P U T O U T T O O M U C H πŸ’© A N D E X P E C T I T S T I C K & R E S O N AT E @dannydenhard#SOCIALVALUEX
  34. 34. I S T H E R E VA L U E F O R Y O U O R Y O U R C U S T O M E R T H E R E ? @dannydenhard#SOCIALVALUEX
  35. 35. Q U I C K S I D E N O T E P L E A S E L E T ’ S S T O P S E N D I N G T E X T, P U S H N O T I F I C AT I O N S A N D E M A I L S W I T H T H E S A M E M E S S A G E πŸ”« @dannydenhard#SOCIALVALUEX
  36. 36. S O U R C E : H T T P S : / / W W W. I N S TA G R A M . C O M / P / B O 9 9 4 Q _ D Z 1 O / @dannydenhard#SOCIALVALUEX P E O P L E / P E R S O N A L B R A N D S W I L L G O T O E X T R E M E L E N G T H S F O R L I K E S ❀ / VA L U E 4 3 , 5 7 5 L I K E S
  37. 37. D A R E I S AY T H E W O R D C O N T E N T ? @dannydenhard#SOCIALVALUEX SOURCE: GIPHY
  38. 38. T H E R I G H T L E V E L O F C O N T E N T β€œ Q U A N T I T Y V S Q U A L I T Y ” I T S H A R D T O E N S U R E Y O U A R E B E I N G A S S O C I AT E D W I T H T H E R I G H T T Y P E O F C O N T E N T @dannydenhard#SOCIALVALUEX
  39. 39. D O E S Y O U R C O N T E N T P R O V I D E VA L U E ? @dannydenhard#SOCIALVALUEX
  40. 40. W H E N Y O U S H A R E Y O U R C O N T E N T I S T H E R E A C T U A L VA L U E T O Y O U O R Y O U R F O L L O W E R S ? @dannydenhard#SOCIALVALUEX
  41. 41. O U R L I V E S A R E O R G A N I S E D B Y A L G O R I T H M S πŸ€– @dannydenhard#SOCIALVALUEX
  42. 42. S E A R C H - G O O G L E A N D A L L S E A R C H E N G I N E S A R E A L G O R I T H M I C A L LY D R I V E N S O C I A L M E D I A - N E W S F E E D S A R E A L G O R I T H M I C A L LY D R I V E N , FA C E B O O K I M P R O V E S O N E V E RY L I K E A N D E V E RY U S E S H O P P I N G - R E L AT E D C O N T E N T A N D R E L AT E D I T E M S A R E D R I V E N B Y A L G O R I T H M S . M O S T S H O P S C H A N G E T H E I R A L G O R I T H M S B A S E D O N Y O U R B E H AV I O U R & P U R C H A S E S E M A I L - I N B O X E S A R E N O W A L G O R I T H M I C , 
 G M A I L A N D O U T L O O K B O T H C O N T R O L W H AT Y O U S E E . 
 I N B O X V S P R O M O T I O N - F O C U S E D V S β€œ O T H E R ” M U S I C / / F I L M S / / O D & O T T T V - E V E N O U R E N T E R TA I N M E N T I S ( M O S T LY ) A L G O R I T H M I C A L LY D R I V E N C O N S U M E R S D O N O T T H I N K A B O U T T H I S @dannydenhard#SOCIALVALUEX
  43. 43. U S E R I N T E R A C T I O N S & T I M E S P E N T I N F O R M S A L G O R I T H M S H O W M U C H A F F I N I T Y S O M E O N E H A S O V E R T I M E T H AT E Q U A L S H O W M U C H VA L U E Y O U A R E P O T E N T I A L LY P R O V I D I N G @dannydenhard#SOCIALVALUEX
  44. 44. B R A N D S H AV E T O W O R K H A R D E R T H A N E V E R T O P R O V I D E VA L U E & G A I N F O C U S E D AT T E N T I O N @dannydenhard#SOCIALVALUEX
  45. 45. W E K N O W M A N Y P E O P L E I N M A N Y D I F F E R E N T F O R M S I N 2 0 1 7 β€’ R E A L L I F E F R I E N D β€’ W O R K C O L L E A G U E β€’ N E I G H B O U R β€’ K I D S F R I E N D S PA R E N T S β€’ S O C I A L M E D I A F R I E N D S , β€’ FA C E B O O K F R I E N D , β€’ T W I T T E R A C Q U A I N TA N C E β€’ L I N K E D I N … . ? ? β€’ B R A N D S ? @dannydenhard#SOCIALVALUEX A R E W E A P P L I C A B L E H E R E ?
  46. 46. W E E N G A G E W I T H T H E S E P E O P L E V E RY D I F F E R E N T LY @dannydenhard#SOCIALVALUEX
  47. 47. T H E I R P O S T S A N D R A N T S A D D D I F F E R E N T VA L U E T O U S , L E A D I N G T O D I F F E R E N T T R U S T VA L U E S F O R T H E M T H I S I S I M P O R TA N T B E C A U S E … @dannydenhard#SOCIALVALUEX
  48. 48. 8 4 % O F P E O P L E T R U S T P R O D U C T A N D B R A N D R E C O M M E N D AT I O N S F R O M P E O P L E T H E Y K N O W N I E L S E N @dannydenhard#SOCIALVALUEX
  49. 49. T H E N E W 1 A M PA R E N T S U P P O R T N E T W O R K I S : FA C E B O O K G R O U P : ; < W H AT S A P P G R O U P πŸ’¬ A F O R U M πŸ‘₯ T W I T T E R H A S H TA G S > @dannydenhard#SOCIALVALUEX
  50. 50. I N T H E S E N E T W O R K S T H E P E O P L E A D D VA L U E A S T H E Y H E L P T O R E A S S U R E & C A L M D O W N N E W PA R E N T S . A N D M A K E P R O D U C T R E C O M M E N D AT I O N S C O N S TA N T LY ⬆ H I N T T H AT S O U R Y O U R VA L U E @dannydenhard#SOCIALVALUEX
  51. 51. R E M E M B E R T H E R E A R E 4 R E A S O N S W H Y W E S H A R E O N FA C E B O O K VA N I T Y β€’ L O O K H O W G O O D I A M β€’ H O W M U C H I D O N AT E D β€’ I ' M H E L P I N G β€’ I ' M A G R E AT P E R S O N β€’ I ' M A H O R R I B L E P E R S O N AW E β€’ I N A W E β€’ G R E AT P E R S O N L O O K AT T H E PA G E O W N E R β€’ H O W M U C H A R E T H E Y R A I S I N G O R D O N AT E D β€’ G R E AT C A U S E A N G E R β€’ H O W A N N O Y I N G β€’ H O W D O E S T H I S PA G E E X I S T β€’ H O W C A N T H I S H A P P E N ? A M U S E M E N T β€’ L O L β€’ H O W G R E AT β€’ H O W S T U P I D β€’ H O W E M B A R R A S S I N G @dannydenhard#SOCIALVALUEX S E L F I S H VA L U E S E L F I S H VA L U E S E L F I S H VA L U E S E L F I S H L E S S VA L U E ?
  52. 52. L O W VA L U E F R O M F R I E N D S & B R A N D S I S M A K I N G U S L U R K A N D W E D O N O T E N G A G E @dannydenhard#SOCIALVALUEX
  53. 53. @dannydenhard#SOCIALVALUEX Source: http://www.bbc.co.uk/news/education-38392802
  54. 54. β€œ I F Y O U WA N T T O G E T T O T H E T R U T H A B O U T W H AT M A K E S U S D I F F E R E N T, I T ’ S T H I S : 
 
 W E A R E G E N U I N E LY C U S T O M E R C E N T R I C , 
 
 W E A R E G E N U I N E LY L O N G T E R M O R I E N T E D 
 
 A N D W E G E N U I N E LY L I K E T O I N V E N T. ” J E F F B E Z O S - A M A Z O N C E O @dannydenhard#SOCIALVALUEX
  55. 55. M A N Y B U S I N E S S A R E T U R N I N G T H E I R B A C K O N S O C I A L M E D I A O R J U S T U S I N G A S A B R O A D C A S T C H A N N E L S πŸ€” @dannydenhard#SOCIALVALUEX
  56. 56. T H I S I S R E A L LY T U R N I N G Y O U R F O L L O W E R S A N D P O T E N T I A L C U S T O M E R O F F @dannydenhard#SOCIALVALUEX
  57. 57. N O W M A N Y B R A N D S A R E T U R N I N G T O A N A D S F I R S T S T R AT E G Y A R E A D S T H E O N LY WAY T O P R O V I D E B U S I N E S S E S VA L U E ? @dannydenhard#SOCIALVALUEX
  58. 58. W H E R E A D S A R E B A R E LY N O T I C E D U N L E S S C O M P L E T E LY I R R E L E VA N T @dannydenhard#SOCIALVALUEX
  59. 59. πŸ‘ A D B L O C K E R S πŸ‘Ž @dannydenhard#SOCIALVALUEX good for users bad for businesses I M A G I N E W H AT W O U L D H A P P E N I F A D B L O C K E R S W E R E S TA N D A R D O N M O B I L E
  60. 60. I A S K E D T H E W I D E R M A R K E T I N G T E A M AT J U S T G I V I N G W H I C H B R A N D S D O S O C I A L W E L L : β€’ @ G E T I N T H E S E A β€’ O L I V I A B U R T O N WAT C H E S β€’ J A M E S C O R D E N β€’ A J + β€’ O F F I C I A L N F L 🏈 T H E O B V I O U S β€’ TA S T Y ( B U Z Z F E E D ) β€’ PA D D Y P O W E R ( U K B E T T I N G C O ) β€’ I N N O C E N T @dannydenhard#SOCIALVALUEX LISTE N TO H TTP://B IT.LY /ZE FR A N K PO D C A ST
  61. 61. B U Z Z F E E D ’ S VA L U E E X C H A N G E πŸ™Š @dannydenhard#SOCIALVALUEX
  62. 62. B U Z Z F E E D A R E M O R E T H A N J U S T L I S T I C L E S , L O L 😹 A N D V I D E O V I E W S @dannydenhard#SOCIALVALUEX
  63. 63. W E A L L W I S H W E C O U L D G E T M O R E TA R G E T E D V I E W S β–Ά 1 7 0 M I L L I O N V I E W S O N C H I C K E N S L I D E R S I S PA R T I C U L A R LY I M P R E S S I V E πŸ’― @dannydenhard#SOCIALVALUEX
  64. 64. B U Z Z F E E D H AV E S O L D O V E R 1 0 0 K TA S T Y C O O K B O O K S πŸ“š T H E I R VA L U E E X C H A N G E I S O B V I O U S H E R E πŸ’Έ @dannydenhard#SOCIALVALUEX
  65. 65. S O D A N N Y W H AT I S Y O U R VA L U E E X C H A N G E ? @dannydenhard#SOCIALVALUEX
  66. 66. J U S T G I V I N G I S A V I R A L L O O P C O M PA N Y O T H E R V I R A L L O O P C O M PA N I E S I N C L U D E β€’ T U P P E R WA R E β€’ E B AY β€’ FA C E B O O K β€’ T W I T T E R β€’ U B E R β€’ M O N Z O β€’ AT O M B A N K @dannydenhard#SOCIALVALUEX
  67. 67. W E R E LY O N O U R N E T W O R K A N D T H E I R N E T W O R K S 🌏 @dannydenhard#SOCIALVALUEX
  68. 68. O U R VA L U E E X C H A N G E I S O U R P L AT F O R M & C O N S TA N T S U P P O R T @dannydenhard#SOCIALVALUEX
  69. 69. F R O M W E L L O V E R $ 4 + B I L L I O N R A I S E D O N O U R P L AT F O R M C L O S E T O 6 0 % O F T H I S I S F R O M S O C I A L S H A R E S A L O N E @dannydenhard#SOCIALVALUEX
  70. 70. W E U S E O U R D ATA , N P S & T H E D I R E C T F E E D B A C K F R O M O U R U S E R S T O P R O V I D E T R U E VA L U E @dannydenhard#SOCIALVALUEX
  71. 71. W E P H Y S I C A L LY C A N N O T A M P L I F Y E V E RY G O O D C R O W D F U N D I N G PA G E U N F O R T U N AT E LY T H AT I S I M P O S S I B L E 😞 @dannydenhard#SOCIALVALUEX
  72. 72. W H E N W E S H A R E O U R C O M M U N I T I E S S T O RY I T H A S T O B E P O W E R F U L πŸ’ͺ @dannydenhard#SOCIALVALUEX
  73. 73. O U R VA L U E E X C H A N G E H A S T O B E C RY S TA L C L E A R ; β€’ T H E B E S T P R O D U C T ( N O T J U S T F E AT U R E S ) β€’ S T O RY A M P L I F I C AT I O N β€’ C U S T O M E R S U C C E S S T E A M 1 T O 1 A D V I C E @dannydenhard#SOCIALVALUEX
  74. 74. E X A M P L E O F A D D I N G VA L U E A D D I N G A M O U N T S T O S H A R E P R O M P T S : W E A R E C O N S TA N T LY T E S T I N G A N D L E T T I N G O U R U S E R S K N O W VA L U E S O F T H E I R N E X T A C T I O N S @dannydenhard#SOCIALVALUEX
  75. 75. W E D O N O T A N D C A N N O T E X P E C T P E O P L E C A N A LWAY S D O N AT E A F T E R A F R I E N D A S K S H O W E V E R W E C A N S U G G E S T F O R T H E M T O S H A R E / T O H E L P T H E S T O RY S U C C E E D @dannydenhard#SOCIALVALUEX
  76. 76. U P T O 1 5 % O F O U R T R A F F I C R E F E R R A L S A R E F R O M D A R K S O C I A L J @dannydenhard#SOCIALVALUEX
  77. 77. W E H AV E T O O F F E R VA L U E & S U P P O R T O N T H E S E C H A N N E L S . I F T H E Y D R I V E Y O U T R A F F I C & O P P O R T U N I T Y @dannydenhard#SOCIALVALUEX
  78. 78. G I V E PA G E O W N E R S T H E B E S T I N S I G H T S P O S S I B L E L I K E : β€’ H E L P T H E M S H A R E T H E I R S T O RY T O T H E P R E S S β€’ R I G H T T Y P E O F S H A R E β€’ T H E R I G H T T I M E T O S H A R E ⏱ β€’ T H E R I G H T T I M E T O S H A R E A G A I N β€’ E N C O U R A G E T O S H A R E A C R O S S E M A I L β€’ O T H E R S O C I A L N E T W O R K S πŸ‘» @dannydenhard#SOCIALVALUEX
  79. 79. O R G I V E A WAY Y O U R K N O W L E D G E @dannydenhard#SOCIALVALUEX
  80. 80. C U R R E N T FA C E B O O K A L G O R I T H M P R I O R I T I E S I N O R D E R πŸ“Ή L I V E V I D E O πŸ“Ό V I D E O ⏲ T I M E O F P O S T / U P D AT E O P U B L I C S H A R E P A F F I N I T Y πŸ–Ό P I C T U R E βœ… U N I Q U E S H A R E πŸ“ N O T E πŸ”„ S H A R E πŸ—£ C O M M E N T πŸ‘ L I K E β›“ L I N K ⏱ T I M E S P E N T O N S I T E ( A F T E R L I N K I S C L I C K E D F R O M FA C E B O O K N E W S F E E D ) ✍ K E Y W O R D S / S E N T E N C E S O N S TAT U S πŸŒ€ S H A R E P O P U L A R P O S T 🏷 S P E C I F I C F R I E N D S TA G G E D πŸ†• 🚀 S P E E D O F T H E S I T E Y O U P U S H P E R S O N T O @dannydenhard#SOCIALVALUEX
  81. 81. F O R E X T R A VA L U E : W O R K O U T H O W T O O F F E R S U P P O R T O N A N Y P L AT F O R M T H AT Y O U R U S E R S U S E C O N S TA N T LY & E A S I LY T O U S E AT A N Y G I V E N T I M E @dannydenhard#SOCIALVALUEX
  82. 82. β€’ W E C H AT ’ S E C O S Y S T E M & S M A L L P R O G R A M S β€’ H O W W H AT S A P P I S B E I N G U S E D I N M A N Y D I F F E R E N T WAY S I N A S I A & S PA I N Z 
 ( B O O K I N G A P P O I N T M E N T S , I N S TA N T S U P P O R T, B U Y I N G I T E M S T H R O U G H ) @dannydenhard#SOCIALVALUEX G O L O O K AT
  83. 83. T O C O N C L U D E β€’ C O N S I D E R I F Y O U R P L AT F O R M O R P R O D U C T I S G O O D E N O U G H β€’ L O O K AT W H AT Y O U C O U L D B E T T E R & M A K E T H AT T W E A K A S A P β€’ C H O I C E I S K E Y β€’ D O N O T L O O K O R A C T N E E D Y β€’ B E S T R AT E G I C β€’ Y O U D O N ' T H AV E T O B E O N E V E RY N E T W O R K O R A P P β€’ P I C K T H E P L AT F O R M S Y O U C A N H E L P A N D P R O V I D E A C T U A L VA L U E β€’ R E T H I N K Y O U R S T R AT E G Y I F Y O U S E N D T H E S A M E M E S S A G E S A C R O S S M U LT I P L E P L AT F O R M S β€’ L O O K AT Y O U R D ATA & M O S T U S E D P L AT F O R M S F R O M E N G A G E M E N T & T R A F F I C P O V β€’ W O R K O U T I F Y O U C A N A D D M O R E VA L U E O R B E I N T H AT S PA C E O R G A N I C A L LY @dannydenhard#SOCIALVALUEX
  84. 84. L A S T LY - T H A N K Y O U πŸ‘πŸ‘ πŸ‘ #SOCIALVALUEX WA N T T O F O L L O W U P ? A S K M E A N Y T H I N G : E : D A N N Y. D E N H A R D @ J U S T G I V I N G . C O M T: @ D A N N Y D E N H A R D M : M . M E / D A N N Y D E N H A R D

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