Mediality and Reality
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A very short talk (about 15min) to introduce the positions of marshall mcluhan and jean baudrillard. A preview of a further investigation on how these media theories are comparable. Final thesis of this talk is that our "real" world is gone and we are already living in a simulation ( exaggerated) presentation by http://www.slideshare.net/mschiebe http://www.slideshare.net/danvers http://www.slideshare.net/yodahome
![[object Object],[object Object],[object Object],„ The Medium is the Message.“ "The Mechanical Bride" (1951)" " Understanding Media" (1964) "The Medium is the M a ssage (1967) Global Village](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Mediality and Reality
- 4. wide concept of media
- 7. The world we live in…
- 10. Mediality becomes Reality (?)
- 11. Baudrillard, Jean (1972): Requiem für die Medien. In: (Engell/Fahle/ Neitzel) (Hrsg.): Kursburch Medienkultur. 6. Auflage .Deutsche-Verlagsanstalt. München Baudrillard, Jean (1994): Simulacra and Simulation Lagaay, Alice/ Lauer, David: Medientheorien - Eine philosophische Einführung, Jean Baudrillard - Wie nicht simulieren, S. 134, Campus Verlag GmbH, Frankfurt 2004 Weber, Stefan (2003): Theorien der Medien, UVK-Verlag Konstanz Bildquellen: Google Earth, Flickruser: Assbach, *katz, David Asch Delicious Industries@blogspot
Editor's Notes
- A short episode of Mcluhans life.. Explaining two main theories „the global village“ and the „medium is the message“ to argue about the influence of media
- Zwei Werke, wobei das zweite darauf ausgerichtet scheint, den popularisierten Auspruch zu pointieren. Quelle: http://deliciousindustries.blogspot.com/2008/10/medium-is-massage.html
- Media is the extension of man…
- Most important for this presentation is „simulacra and simulation“
- To broadcast a message was the old way of communication Discuss of Baudrillard and Mcluhans Point of Views: Mcluhan: “Medium is the Message” this means that the medium could be the communication itself Baudrillard: “The Message gets lost in the technology” media blocks communication due coding – subversion is getting lost
- Reality is a construct of our minds
- Which moves in its presence within new and more complex media technologies
- Example: Navgiationsystems, Google Maps, Streetview Another Example: we’d rather look on our desktop widget to get the temperature instead of getting out and “feeling” it or even have a look 1. Level: Imitation 2. Level: Production 3. Level: Simulation -> Hyperrealism We are not able to distinguish between reality and fiction Social Life gets lost in the implosion of hyperrealism as we can see in disney’s wall:e Final Example: Augmented Reality; PSP-Spiel: Invizimals