1. Land Rover
Range Rover Evoque

2. John Edwards
Company Profile
1978
Dr. Ralf Speth

3. SWOT Analysis
STRENGTH
WEAKNESS
THREATS
OPPORTUNITIES

4. STRENGTH
• The body structure of this car is using
aluminum with a weight 420kg
•Four WD
• Have two engine options :
• 5.0 Liter v8 Petrol Supercharge with
power 510 HP
•Diesel 4.4 SDV8 with power 339 HP
•Can pass through the flood as high as 1m
• CO2 off setting and eco
friendly

5. STRENGTH
• Luxurious interior design

6. Very difficult to find the
service and spare parts
Wasteful of fuel
The price is very expensive
WEAKNESS

7. OPPORTUNITIES
Land Rover already know about people’s
lifestyle in jakarta
Expand that industry with the aim
looking for potential market in
Jakarta

8. THREATS
Many competitors
HONDA CR-V
Less suitable in Jakarta
There has been no official showroom
but if there are only a few

9. MARKETING
MIX
PRODUCT
PRICE
PROMOTION
PLACE

10. PRODUCT
RANGE ROVER EVOQUE

11. PLACE

12. Land Rover have marketed the Evoque as being more
hip, fashionable, and urban-oriented, than their other
models. In addition to this, much of the marketing
for the Evoque is directed towards urban-consumers
Land Rover using Land Rover Range Rover Evoque
iConfigurator for apple iOS AppStore with the aim
to help buyers customise their own Evoque
PLACE

13. PRICE
3-3,7 M
INDONESIA
$ 45,040 - $ 52,940
$ 42,040 - $ 52,440
U.K

14. PROMOTION
The car is design by Gerry
McGovern and Victoria
Beckham
Print
ONLINE
RADIO
Ads
@ LandRoverUSA
Land Rover USA
Landroverusa

15. land rover should establish an authorized
dealer in Indonesia in order to expand their
markets both in buying and selling cars and
also the services rendered. By an authorized
dealer because it is very important so
that they can increase product sales.

16. Thank You
Name of Group
Annita
Christian .I.
Kamila
Kevin .Y.
Gerry .F.
Fina .L.
Hanny .F.
Despriya .G.
Dani Vanadi .J.