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Interaction on Facebook is a science. In this webinar, Dan Zarrella, social media scientist and author of The Social Media Marketing Book, discusses the sociology of the Facebook community and the scientific way of leveraging opportunities on Facebook.
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Science of Facebook
1.
The Science of
Facebook The science of social networking. Dan Zarrella Social Media Scientist
2.
vs
3.
4.
#FBSci #FBSci Be kind and
share!
5.
Unicorns and Rainbows
6.
Ideas do not spread
because they are “good.”
7.
#FBSci “We’re on the
cusp of a new way of doing social science. Our predecessors could only dream of the kind of data we now have.” -Nicholas Christakis
8.
Gossip and grooming
9.
#FBSci Takeaway: Facilitate existing relationships. Via @DanZarrella
10.
Profiles
11.
#FBSci Takeaway: People have profiles, brands have
pages. Via @DanZarrella
12.
Ambient Awareness
13.
14.
Performance
15.
16.
#FBSci Takeaway: Help your users look
cool. Via @DanZarrella
17.
Facebook Profile Activity
by Age
18.
Women Are Talked
to More
19.
More Men Say
They’re Single
20.
Women Describe Themselves
More
21.
#FBSci Takeaway: Know your audience. Via @DanZarrella
22.
23.
Pages
24.
Exposure Awareness Motivation
25.
Buzzwords in Facebook
Pages
26.
#FBSci Takeaway: Stay away from buzzwords. Via
@DanZarrella
27.
Facebookers “Like” Food
28.
Most “Liked” Page
Types
29.
Least “Liked” Page
Types
30.
Takeaway: Be entertaining. Via @DanZarrella
31.
Social proof
32.
#FBSci “We view a
behavior as more correct… to the degree that we see others performing it” -Robert Cialdini
33.
34.
Sharing
35.
36.
37.
#FBSci Takeaway: Emphasize social proof. Via @DanZarrella
38.
Video Sharing
39.
#FBSci Takeaway: Videos do better on
Facebook than Twitter. Via @DanZarrella
40.
Digits
41.
Linguistic Content
42.
#FBSci Takeaway: On Facebook, sex and
positivity sells. Via @DanZarrella
43.
Readability
44.
Part of Speech
45.
#FBSci Takeaway: Write simply and Plainly
for Facebook. Via @DanZarrella
46.
Day of Week
47.
#FBSci Takeaway: Weekends are more Facebook
sharing friendly. Via @DanZarrella
48.
Most Shareable Words
49.
#FBSci Gossip is just
news running ahead of itself in a red satin dress. -Liz Smith
50.
Least Shareable Words
51.
Meta Mentions
52.
#FBSci Takeaway: Think mainstream. Via @DanZarrella
53.
http://www.hubspot.com/free-trial
54.
Dan Zarrella @DanZarrella
Download now