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Science of Facebook
1.
The Science of
Facebook The science of social networking. Dan Zarrella Social Media Scientist
2.
vs
4.
#FBSci #FBSci Be kind and
share!
5.
Unicorns and Rainbows
6.
Ideas do not spread
because they are “good.”
7.
#FBSci “We’re on the
cusp of a new way of doing social science. Our predecessors could only dream of the kind of data we now have.” -Nicholas Christakis
8.
Gossip and grooming
9.
#FBSci Takeaway: Facilitate existing relationships. Via @DanZarrella
10.
Profiles
11.
#FBSci Takeaway: People have profiles, brands have
pages. Via @DanZarrella
12.
Ambient Awareness
14.
Performance
16.
#FBSci Takeaway: Help your users look
cool. Via @DanZarrella
17.
Facebook Profile Activity
by Age
18.
Women Are Talked
to More
19.
More Men Say
They’re Single
20.
Women Describe Themselves
More
21.
#FBSci Takeaway: Know your audience. Via @DanZarrella
23.
Pages
24.
Exposure Awareness Motivation
25.
Buzzwords in Facebook
Pages
26.
#FBSci Takeaway: Stay away from buzzwords. Via
@DanZarrella
27.
Facebookers “Like” Food
28.
Most “Liked” Page
Types
29.
Least “Liked” Page
Types
30.
Takeaway: Be entertaining. Via @DanZarrella
31.
Social proof
32.
#FBSci “We view a
behavior as more correct… to the degree that we see others performing it” -Robert Cialdini
34.
Sharing
37.
#FBSci Takeaway: Emphasize social proof. Via @DanZarrella
38.
Video Sharing
39.
#FBSci Takeaway: Videos do better on
Facebook than Twitter. Via @DanZarrella
40.
Digits
41.
Linguistic Content
42.
#FBSci Takeaway: On Facebook, sex and
positivity sells. Via @DanZarrella
43.
Readability
44.
Part of Speech
45.
#FBSci Takeaway: Write simply and Plainly
for Facebook. Via @DanZarrella
46.
Day of Week
47.
#FBSci Takeaway: Weekends are more Facebook
sharing friendly. Via @DanZarrella
48.
Most Shareable Words
49.
#FBSci Gossip is just
news running ahead of itself in a red satin dress. -Liz Smith
50.
Least Shareable Words
51.
Meta Mentions
52.
#FBSci Takeaway: Think mainstream. Via @DanZarrella
53.
http://www.hubspot.com/free-trial
54.
Dan Zarrella @DanZarrella
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