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Interaction on Facebook is a science. In this webinar, Dan Zarrella, social media scientist and author of The Social Media Marketing Book, discusses the sociology of the Facebook community and the scientific way of leveraging opportunities on Facebook.
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Interaction on Facebook is a science. In this webinar, Dan Zarrella, social media scientist and author of The Social Media Marketing Book, discusses the sociology of the Facebook community and the scientific way of leveraging opportunities on Facebook.
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These slides accompanied a talk I gave to Skokie Public Library staff as part of our in-house Brown Bag It talks and trainings series. We discussed the repercussions of talking about books as "boy books" and "girl books," in particular for young audiences, as well as brainstormed better strategies for talking about books.
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The question āhow does our brand get more fans?ā is one of the most popular responses people shoot me after reading our newsletter. Itās a popular question because brands with the most fans are the most recommended. My answer is a hackneyed version of the old adage: āknow the why and the how will work itself out.ā So, the purpose of this article is to help you find out about the drivers behind fans, how they make brands and what you can do about it.
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Science of Facebook
1.
The Science of
Facebook The science of social networking. Dan Zarrella Social Media Scientist
2.
vs
3.
4.
#FBSci #FBSci Be kind and
share!
5.
Unicorns and Rainbows
6.
Ideas do not spread
because they are āgood.ā
7.
#FBSci āWeāre on the
cusp of a new way of doing social science. Our predecessors could only dream of the kind of data we now have.ā -Nicholas Christakis
8.
Gossip and grooming
9.
#FBSci Takeaway: Facilitate existing relationships. Via @DanZarrella
10.
Profiles
11.
#FBSci Takeaway: People have profiles, brands have
pages. Via @DanZarrella
12.
Ambient Awareness
13.
14.
Performance
15.
16.
#FBSci Takeaway: Help your users look
cool. Via @DanZarrella
17.
Facebook Profile Activity
by Age
18.
Women Are Talked
to More
19.
More Men Say
Theyāre Single
20.
Women Describe Themselves
More
21.
#FBSci Takeaway: Know your audience. Via @DanZarrella
22.
23.
Pages
24.
Exposure Awareness Motivation
25.
Buzzwords in Facebook
Pages
26.
#FBSci Takeaway: Stay away from buzzwords. Via
@DanZarrella
27.
Facebookers āLikeā Food
28.
Most āLikedā Page
Types
29.
Least āLikedā Page
Types
30.
Takeaway: Be entertaining. Via @DanZarrella
31.
Social proof
32.
#FBSci āWe view a
behavior as more correctā¦ to the degree that we see others performing itā -Robert Cialdini
33.
34.
Sharing
35.
36.
37.
#FBSci Takeaway: Emphasize social proof. Via @DanZarrella
38.
Video Sharing
39.
#FBSci Takeaway: Videos do better on
Facebook than Twitter. Via @DanZarrella
40.
Digits
41.
Linguistic Content
42.
#FBSci Takeaway: On Facebook, sex and
positivity sells. Via @DanZarrella
43.
Readability
44.
Part of Speech
45.
#FBSci Takeaway: Write simply and Plainly
for Facebook. Via @DanZarrella
46.
Day of Week
47.
#FBSci Takeaway: Weekends are more Facebook
sharing friendly. Via @DanZarrella
48.
Most Shareable Words
49.
#FBSci Gossip is just
news running ahead of itself in a red satin dress. -Liz Smith
50.
Least Shareable Words
51.
Meta Mentions
52.
#FBSci Takeaway: Think mainstream. Via @DanZarrella
53.
http://www.hubspot.com/free-trial
54.
Dan Zarrella @DanZarrella
Download now