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Science of Facebook
- 1. The Science of Facebook The science of social networking. Dan Zarrella Social Media Scientist
- 2. vs
- 4. #FBSci #FBSci Be kind and share!
- 6. Ideas do not spread because they are “good.”
- 7. #FBSci “We’re on the cusp of a new way of doing social science. Our predecessors could only dream of the kind of data we now have.” -Nicholas Christakis
- 10. Profiles
- 11. #FBSci Takeaway: People have profiles, brands have pages. Via @DanZarrella
- 14. Performance
- 16. #FBSci Takeaway: Help your users look cool. Via @DanZarrella
- 17. Facebook Profile Activity by Age
- 18. Women Are Talked to More
- 19. More Men Say They’re Single
- 20. Women Describe Themselves More
- 23. Pages
- 25. Buzzwords in Facebook Pages
- 26. #FBSci Takeaway: Stay away from buzzwords. Via @DanZarrella
- 28. Most “Liked” Page Types
- 29. Least “Liked” Page Types
- 31. Social proof
- 32. #FBSci “We view a behavior as more correct… to the degree that we see others performing it” -Robert Cialdini
- 34. Sharing
- 38. Video Sharing
- 39. #FBSci Takeaway: Videos do better on Facebook than Twitter. Via @DanZarrella
- 40. Digits
- 42. #FBSci Takeaway: On Facebook, sex and positivity sells. Via @DanZarrella
- 43. Readability
- 44. Part of Speech
- 45. #FBSci Takeaway: Write simply and Plainly for Facebook. Via @DanZarrella
- 46. Day of Week
- 47. #FBSci Takeaway: Weekends are more Facebook sharing friendly. Via @DanZarrella
- 49. #FBSci Gossip is just news running ahead of itself in a red satin dress. -Liz Smith
- 51. Meta Mentions