1. The Science of Facebook
The science of social networking.
Dan Zarrella
Social Media Scientist

2. vs

4. #FBSci
#FBSci
Be kind and share!

5. Unicorns and
Rainbows

6. Ideas do not
spread because
they are “good.”

7. #FBSci
“We’re on the cusp of a new way
of doing social science. Our
predecessors could only dream of
the kind of data we now have.”
-Nicholas Christakis

8. Gossip and
grooming

9. #FBSci
Takeaway:
Facilitate existing
relationships.
Via @DanZarrella

10. Profiles

11. #FBSci
Takeaway:
People have
profiles, brands
have pages.
Via @DanZarrella

12. Ambient
Awareness

14. Performance

16. #FBSci
Takeaway:
Help your users
look cool.
Via @DanZarrella

17. Facebook Profile Activity by Age

18. Women Are Talked to More

19. More Men Say They’re Single

20. Women Describe Themselves More

21. #FBSci
Takeaway:
Know your
audience.
Via @DanZarrella

23. Pages

24. Exposure
Awareness
Motivation

25. Buzzwords in Facebook Pages

26. #FBSci
Takeaway:
Stay away from
buzzwords.
Via @DanZarrella

27. Facebookers “Like” Food

28. Most “Liked” Page Types

29. Least “Liked” Page Types

30. Takeaway:
Be entertaining.
Via @DanZarrella

31. Social proof

32. #FBSci
“We view a behavior as more
correct… to the degree that we see
others performing it”
-Robert Cialdini

34. Sharing

37. #FBSci
Takeaway:
Emphasize social
proof.
Via @DanZarrella

38. Video Sharing

39. #FBSci
Takeaway:
Videos do better
on Facebook than
Twitter.
Via @DanZarrella

40. Digits

41. Linguistic Content

42. #FBSci
Takeaway:
On Facebook,
sex and positivity
sells.
Via @DanZarrella

43. Readability

44. Part of Speech

45. #FBSci
Takeaway:
Write simply and
Plainly for
Facebook.
Via @DanZarrella

46. Day of Week

47. #FBSci
Takeaway:
Weekends are more
Facebook sharing
friendly.
Via @DanZarrella

48. Most Shareable Words

49. #FBSci
Gossip is just news
running ahead of itself
in a red satin dress.
-Liz Smith

50. Least Shareable Words

51. Meta Mentions

52. #FBSci
Takeaway:
Think
mainstream.
Via @DanZarrella

53. http://www.hubspot.com/free-trial

54. Dan Zarrella
@DanZarrella